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India is standing on the threshold of a retail revolution. Financial crisis is unlikely to have any significant impact. India is the only major source for supplying medium and low-priced footwear. European shoe makers looking to India manufacturing in China is no longer cheap.
The Indian footwear market scores over other footwear markets as it gives benefits like low cost of production. and has huge consumption market. Dominance of Men's footwear market-nearly 58% of the total Indian footwear retail market. both for export and domestic market.Few Interesting Facts Market is expected to grow at a CAGR of over 20% for the period spanning from 2008 to 2011. . Enormous opportunity for growth to cater to increasing production of footwear of various types. abundant raw material. Footwear comprised about 60% of the total leather exports by 2011 from over 38% in 2006-07.
OPPORTUNITIES FOR FOOTWEAR INDUSTRY Growing international and domestic markets. Use of modern technology Growing fashion consciousness globally. Retain customers through quality supplies and timely deliveries . Exposure to newer markets.
Fastest growing tourist market in India. especially in semirural and rural areas.Huge opportunity exists. The competitive advantage over other countries in the form of materials and skilled manpower. .
Training. Preference display-A list is prepared by a company and the best is displayed Outsource manufacturing-To concentrate on core competencies . Football. Sports and activity specific laddering. Basketball. Running.Tennis.CURRENT TRENDS(BY OBSERVATION) RFID-Latest technology for quicker and safer transactions. Cricket. Online stores-Catalogues available online.
MARKET LEADER India s largest manufacturer. Created strong brand value by connecting to shoe manufacturing company. . First Indian company to introduce shoes using latest technology under its brand Bata Tech & quot. BIL has the most modern leather shoe factory geared to make international footwear for export. Company s own tanneries are the core competencies.BATA. does not depend on third party for raw materials. sells 60 million pair per year. Operates through exclusive chain of executive own & franchise stores in prime location countrywide.
Easy-to-shop store layout with clear product display by category and by style. Targets a wide range of customers with its 8 renowned brands. exchange or refund any products with defects. Guaranteed customer satisfaction in any Bata in the world. they repair. .It uses dynamic spring pads that act as cushion for feet.
ACTION. LIBERTY. LIBERTY. ACTION. NIKE. NIKE. RELAXO RICH CLASS UPPER MIDDLE CLASS LOWER MIDDLE CLASS BATA. ADIDAS BATA. ADIDAS. NIKE ADIDAS ACTION.COMPANIES TARGETING THE CONSUMERS BASED ON INCOME PER ANNUM PUMA. RELAXO LOWER INCOME GROUP .
MAJOR PLAYERS Nike Adidas Reebok Puma New Balance Converse Bata Liberty Crocs Walk in M& B .
.NIKE Has been present in India for over a decade The company realized India's potentialtargeted cricket. Higher the price-higher on the ladder. Became sponsors for the Indian cricket team Focus mainly on middle and upper class segments Display of shoes according to particular sports.
ADIDAS First came into the country with a license agreement with Bata in 1989 Then with a joint venture with Magnum International in 1996 Focus mainly on middle and upper class segments Display of shoes according to particular sports. Higher the price higher on the ladder. .
Use an oustourcing strategy Strength: focus on core competencies and try to foster a global brand Facing issues related wages .REEBOK Second leader in market with 16% market share.
Foundation of ´Gebrüder Dassler Schuhfabrikµ. became a public company. listed on the Frankfurt Stock Exchange Outsourcing manufacturing facilities. by Rudolf and Adolf(Adi) Dassler In 1986.PUMA In 1924. It generates nearly 70% from footwear .
mihara.PUMA Stores in 19 states in india Has a online store-PUMA.nuala and 96 hours Targets mainly the rich and the young consumers.com Sports fashion-alexander mcqueen.starck. .
Future of Indian Footwear Industry Leather foot wear industry is most significant Industry in India. . Agra. Ranipet. Ambur in Tamil Nadu. plastic. Jalandhar in Punjab. Casuals. Kolkata. Karnal. Calicut and Ernakulam. Delhi. Kanpur in U. accounting for 14% of global footwear production.P. Sport Shoes. Future of Indian Footwear lies in exported of Dress Shoes. Pune. Sandals and Chappals made of rubber.. The major production centers in India are Chennai. Sonepat. Mumbai in Maharastra. Faridabad. Sandals. Indian is the second largest global producer of footwear after China. Ludhiana. Boots.
Nearly 75% of India¶s Export of Footwear is to the European Countries and the USA. Government has permitted 100% Foreign Direct Investment through the automatic route for the Footwear Sector. .
. India produces more of gents¶ footwear while the world¶s major production is in ladies footwear. use of nonleather material is prevalent in the domestic market. India ranks second among the footwear producing countries next to China.Summarization The Footwear Industry is a significant segment of the Leather Industry in India. In the case of chappals and sandals.
India in itself has a huge domestic market. large domestic market and the opportunity to cater to world markets makes India an attractive destination for technology and investments. The availability of abundant raw material base. which is largely untapped. .