By Retail Mutants

y Founded by y y y y y

Mr.Kishore Biyani(M.D & CEO of group) Incorporated in 1987(as Manz wear pvt. Ltd) Headquarter Mumbai Diversified Business>>Retail as flagship sector Employees more than 80,000 people 1.3million sq.ft of retail space

ABOUT KISHORE BIYANI
y King of India s Retail y Graduated in commerce from HR college ,

Mumbai y Belongs to business family(cloth trading) y From manufacturing to retail y Retailer by Karma but nationalist by Dharma

y VISION

Deliver everything,everywhere,everytime to every Indian consumers in the most profitable manner. y MISSION We will be the trendsetters in evolving delivery format ‡ CORE VALUE Indian-ness ‡ CORPORATE CREDO Re-write rules and retain values

.The Future Group operates through six verticals :» y Future Retail covering retail business y »Future Capital catering to financial products & y y y y services »Future Brands managing all the brands owned or managed by group companies »Future Space managing real estate business »Future Logistics managing supply chain and distribution »Future Media developing and managing retail media space.

 Located at high traffic areas.  Online trading. .STORE LOCATIONS.  Acquires such areas at an early phase before the real estate value booms.  Initially identifies future potential development areas.  Designed to look crowded.

000 cr revenue target of 3yr y Falling short by 1 million sq ft space :target was 4 million sq ft y Halved its expansion y Pace of store opening has declined .KILLER RECESSION y Deferred IPO y Revenue Target are 6 month late:Rs30.

Future of Group creating f uture with present in mind y Targeting NETIZENS by e-retailing y Expanding in North-Eastern states y Planning to sell its private labels to kirana stores in rural and sub-urban areas y More KB fair price store& Aadhara in towns and villages y Wholesale distribution business .

the company operates over 12 million square feet of retail space.Pantaloon retail (India ) limited. . It has about 1000 stores across 71 cities in India & employs over 30.000 people. is India s leading retailer that operates multiple retail formats in both the value & lifestyle segment of the Indian consumer market. Headquartered in Mumbai . Pantaloon retail came into existence in the year 1987.

The various formats under pantaloon retail:- .

daily usable edibles like grains . destination Big bazaar. electronics segment.a chain of fashion.vegetables . selling home furniture products. Futurebazaar.FORMATS UNDER PANTALOON RETAIL The group s flagship company pantaloon retail operates a clutch of formats :pantaloon.a chain of seamless destination malls. Central. a large format home solutions store. .com Home town Collection I E zone online shopping portal.a supermarket chain. Food bazaar . fruits etc.

shoe factory. . furniture bazaar . KB s fairprice . electronics bazaar .staples .The other brands under Pantaloon retail are-brand factory . planet sports and sportswear formats . lee cooper . depot . etc .

COM E ZONE HOME TOWN STAR & SITARA HOME SOLUTIONS BRAND FACTORY .CENTRAL PANTALOO N FOOD BAZAAR FUTUREBAZA AR.

Best employers in India (rank 14) in the Hewitt best employers survey -2007. . Chosen as emerging market retailer of the year 2007.MAJOR ACHIEVEMENTS OF PANTALOON RETAIL Chosen as International Retailer for the year -2007. Best managed company in India ( mid cap) for the year 2006.

18 crores SALES 1086.5840 crores .69 crores 36.44 crores 1511.21 crores Total Revenues(FY08) Rs.GROWTH IN RECENT YEARS OF PANTALOON RETAIL SEP 2007 SEP 2008 NET PROFIT 29.

BIG BAZAAR y The hypermarket chain was introduced in India in 2001 by Pantaloon Retail(India ) Limited. y Within a span of 2yrs store added food bazaar and gold bazaar in its range of offering. y Store was launched to meet the aspirations of middle class.The first store was established in Kolkata. .

com Is se sasta aur achha aur kahin nahin Out let Parent group Owner Founded Head quarter industry Located at cities Website Tag line .bigbazaar..ABOUT BIG BAZAAR HYPER MART CHAIN OF DEVELOPMENT STORE IN INDIA 104 outlets located in india Future group Kishore biyani 2001 Jogeswari mumbai Retail Tier 1.tier2 www.

APPARELS 1.Product mix FOOD Staples Ready to eat Ready to cook International food Spices Imported bazaar Tea and coffee FARM PRODUCT CHILL STATION Soft drinks Packaged juices Milk items Frozen foods Ice creams HOME AND PERSONAL CARE Shampoo Detergents Soaps Liquid wash Creams deodorants Home cleaners Utensils Plastics Crockery Sundries Denims and tshirts Fabric and cut piece Formals Casuals Party wear Ethnic wear Accessories Undergarments Night wear Dress materials Sarees Fruits Vegetables Imported fruits Dairy products .

RIGHT Bakery Loot mart Tulsi Future money Future generally .ELECTRONICS BAZAAR TV sets Washing machines Refrigerator Personal care Small appliances Laptops Computer accessories Kitchen appliances FASHION & JWELLERY Footwear Beauty care Star parivaar FURNITURE BAZAAR Living room bed room Kitchen Dining room Kids room Paintings Decorative rooms CHILD CARE AND TOYS Kids wear Toy bazaar stationary Child care OTHER SERVICES MR.

PSYCHOLOGICAL PRICING TIME PRICING VALUE PRICING .

waiting for marriage Women MARKETINMG MIX Process Promotion Public relation people Interior decorater and dress Those customer who r very designer will be appoint in all specific about their decision stores Networking through internet Religion corner Adhar rural centric market Tie up with IPL Improving quality of product All loyal customer.Marketing strategy ACTIVITIES Big wish Baby registry & marriage registry Women forum TARGET All the populatiuon Married couple. other net user All the aesthetic people 720 million consumer across 627000 villages Sports lover Prevailing as well as prospect customer E marketing Product mix Place Promotion Product .

GUERRILLA MARKETING .

gift with purchase. competition. money back offer.more of the product at normal price. discount. and prizes.exchange offer.JUNK SWAP OFFER Promotion Below line promotion y Coupon. big FM92.special occasion . y Big bazaar in association with star india pvt. internet(own website which gives online shopping service) y Partnership with big-fix.7 . Ltd has launched a collection of designer ethnic wear under the brand Star parivaar BRAND ENDORSEMENT Above line promotion y Giving advertise in news paper. tv.

feet) Big bazaar Big bazaar supercentre(<75000sq ft) Back end operation In joint venture with foreign partner .Future strategy of Big Bazaar Big bazaar express(<40000 sq ft) Front end operation Standard big bazaar(40000 to 80000 sq.

AB GHAR CHALANA KITNA AASAAN 25 .

com Ab har Chalana Kitna Aasaan 26 . Future rou Owner Founded Industry Website Tagline Kishore Biyani April 2002 Retail www.ABOUT FOOD BAZAAR Outlets Parent rou HYPERMARKET CHAIN OF DEVELOPMENT STORE IN INDIA. 109 outlets across India.foodbazaar.

.  Food Bazaar has a blend of both western and Indian cultures put together to give complete satisfaction.  The best of everything is offered with a seal of freshness and purity.PROFILE  Food Bazaar is a chain of large supermarkets with a difference.  CEO of Food Bazaar is Sadashiv Nayak.  Food Bazaar invites you for a shopping experience unique for its ambience.

 Kharghar .  Vile Parle.  Lower Parel.  Andheri.  Vashi.  Mulund. 28 .And Many More.  Goregaon.FOOD BAZAAR OUTLETS In Mumbai:  Mumbai Central.  Thane.

 Noida.  Vijaywada.  Pimpri.  Udupi.  Surat..  Secundarabad .  Saket.  Vadodara.and many more. 29 .  Paniput.FOOD BAZAAR OUTLETS In India:  Vishakapatnam.

FOOD BAZAAR PRODUCTS 30 .

FOOD BAZAAR PROMOTIONAL OFFERS .

 Already three varieties of tea are launched Assam best CTC Chai Kadak Chai and Mumri Premium Chai. salt.  Focussing on strong indian brands across categories such as FMCG.household consumer durables.  Main reason for this step is to get rid of overhead costs.  Food Bazaar also planning to provide private labelled low sodium salt at par with other branded iodised salts. oil and spices.electronics and apparels. .NEW MARKETING STRATEGIES FOR FOOD BAZAAR  Food Bazaar is planning to launch its private labels for high margins and price sensitive products such as tea.

Shop. Eat and Celebrate .

. y Is a showcase.y It is based on the concept of One Stop Shop . seamless mall and the first of its kind in India. y Launched in May 04 at Bangalore . y Offers everything for the urban aspirational shopper to shop. eat and celebrate. y Ensure the best brands in the Indian market are made available to the discerning Indian customer.

y Gurgaon y Noida. y Chennai.. y Delhi.CENTRAL OUTLETS y Mumbai. y Hyderabad. y Indore y Jaipur y Kanpur y Ghaziabad y Agra And many more to come . y Pune. . y Faridabad y Kolkata . y Banglore.

footwear and accessories for women. Concert/Cinema Ticket Booking. Fine Dining Restaurants. y The mall also has a separate section for services such as Travel. Super Markets (Food Bazaar).y Central houses over 500 brands across categories. Coffee Shops. Finance. Books. apart from a whole range of Music. Pubs and Discotheques. such as apparel. . Bill Payments and other miscellaneous services. Investment. men. Insurance. Food Courts. children and infants.

y In a short span of its existence Central has revolutionized and redefined the shopping experience in India. At Central. customers no longer only shop. they get SHOP-ATAINED .

y CENTRAL used to come up with different offers y Their HAPPINESS SALE is very popular among people. y Great offers on over 150 apparels. .

.EXPERIENCE ELECTRONICS.

E-ZONE PROFILE y E-zone Was Established In 2005 Keeping The Competances And y y y y y Ethics Of India. The Current CEO of E-zone And Electronics Bazar Is Mr. . Part Of Home Solution Retail(india) Ltd. E-zone Is Not Only About Show Casing The Electronics Product And Gadgets But Providing A Complete Shoping Experience Through Touch And Feel . E-zone Has 28 Stand Alone And 12 Shop-in-shop Outlet Across India. Manoj Kumar The Service At E-zone Will Be Unparalleled.

. y Over A Wide Range Products Like Computers. y Provide One Of The Country s Best Customer Service Through E-care. y The Market Price And The E-zone Price Varies A Lot Along With Various Gift Offers Available . washing Machine Etc.handy Cam Etc. y Also Offer Entertainment And Home Products Like Tv s Home Theatre System.E-ZONE PRODUCTS y Has More Than 250 Brands And Over 600 Products. A Special Post Purchase Customer Service Support. laptops.

along with co-creation like SACH which is a venture with Sachin Tendulkar.  Organize e-zone gizmos week to promote new gadgets and gizmos.MARKETING STRATEGY  . Branded Indian as well as international products. .  The motive is to move India in the 21st century in the most comfortable and easiest manner.  The group brought on board professionals with vast experience in building brands.

THANK YOU .

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