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Ayesha & Sir Adnan Who Give Us A Chance TO Improve Our Knowledge & Skills You SO Much MaM! &Sir! .First Of All We Want To Say Thanks To Our Respected Teacher Miss.

Horizon group: Group Members:      Roll No 9607 9651 9761 9757 7238 Sadaf Parvaiz Aqeel Abbas Sidra Mahmood Faraz Akram Farhan-uz-Zaman HORIZON .

Introduction of R&R Case Study ‡ Robert ³Bob´ Reiss. . He moved on after HBS to run the personalizedpencil division of a small New York company. including the TV Guide Trivia game produced during the Trivial Pursuit craze in the 1980s. HBS 1956. He saw that as an opportunity to learn about running a business while someone else ³picked up the tab. ‡ Bob then founded R&R to create and sell games.´ He then started a sales rep company and soon stumbled on opportunities in adult games like chess and magic. started out as a waiter at resorts in upstate New York.

000.000 for SASME: In 1979 he started his own business with the name of R&R: The idea of his own business come in his mind he found that ³trivial pursuit´ game: This game was introduced in the toy fair in US in 1983 by selchow & roghter makers of scrabble under the license of Horn and Abbot in Canada.Discussion and Rationale on R&R Bob Reiss graduated from Harvard University in 1956: Working for a company that made stationary products: He is specialized in adult games: 1973. . Reiss sold his representative business and began working in the game manufacturing division: In three year he builds $ 12.

Bob Reiss decided to design and market his own trivia game. Reiss gave him a 5 percent fee up to previous amount of units.Continue««. . and then his fee would go down to 3 percent. He earns a lot of money which is enough for him to start his next business idea. Reiss would be increasing His fee to TV Guide to get the free ads: He implemented his idea without a single penny spends on this project. And the magazine which had the highest circulation was reader¶s digest: The first input player which Reiss needed to develop a game was a game inventor Alan Charles. He researches on it and segmentation the targeted audience: Reiss find out that there is only one big television was Guide TV because its circulation in market is about eighteen million. And he leaves trivial game industry after 8 months.

Bob Reiss Traits: Passion innate Curiosity High energy levels Egoistic Integrity: Opportunity finder Make timely decisions Rebound quickly from setbacks Set an example of trustworthiness .

Main Issues: Initially No finance. Initial cost low. Still Competitors in market. Single authority issue he don¶t run alone this huge business without any finance. Shipment .

Manufacturing dependable on designer Sales force Difficult to create brand image . Less Advertisement Risk exempt Finance threat Product time 3 to 6 months E.Key Areas ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ Threats Short lifecycle of toy business.

Key areas ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ Factors creating opportunities: US Market Canadian market Observation people mostly like this type of trivial game Variety of game 6month validity Expense is about to 29 to 30 $ TV Guide viewers like to watch TV .

distribution channel. ‡ Motivation ‡ Competed risk management. designer. .win situation) ‡ Information collection strong about his audience and Promoting Channel ‡ Social capital channel contract ‡ Communication skills strong to convenes other ‡ Team building with his thirteen references like.Key Area ‡ Learning: ‡ Business plan (win.

‡ He should use more efficient marketing strategy by targeting customer and TV channels. In which he can switch to other country due to short life time of toys. 8 months are very short time period if he planned for long time then he can get more profit through sales. He should make a long time strategy. .Suggestions: ‡ Bob Reiss had planned only for short time he should make a long time plan. ‡ He can get more success if he introduced trivia games on more then 1 TV Channels and specially cartoon and family channels.

Now Questions ? .

8/27/2010 .

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