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Chanrs@ms68.hinet.

net 0955-268997
http://mypaper.pchome.com.tw/chanrs
2010/08/20












MTP

(

)










Robert F. Lusch, Stephen L. Vargo










(service)


1.
2.
3.
(customer service)

9

1)
2)

3)

4)

5)


,
,

11









PZB
1.

2.


3.

4.




5.




PZB

1.

2.

3.

Source: Adapted from Zeithaml, Parasuraman & Berry





1. 2. 3.














()


> 0
()
= 0
()
< 0
()

1126
()






17%
36%29%-81%

5%)

69-80%
17-32%












MVP
4

1.









2.








3.








4.















/
CS
//

/ /

/


/
CSI

CS
/ /
/ CS
/ES
SS

4Q OO
IQEQ

SQAQ

IQ = Intelligence Quotient

EQ = Emotion Quotient

SQ =Smile Quotient

AQ = Adversity Quotient

1








35



1


36
















SOP


12


19268
85.75



0.7555.32

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