Professional Documents
Culture Documents
net 0955-268997
http://mypaper.pchome.com.tw/chanrs
2010/08/20
MTP
(
)
Robert F. Lusch, Stephen L. Vargo
(service)
1.
2.
3.
(customer service)
9
1)
2)
3)
4)
5)
,
,
11
PZB
1.
2.
3.
4.
5.
PZB
1.
2.
3.
()
> 0
()
= 0
()
< 0
()
1126
()
17%
36%29%-81%
5%)
69-80%
17-32%
MVP
4
1.
2.
3.
4.
/
CS
//
/ /
/
/
CSI
CS
/ /
/ CS
/ES
SS
4Q OO
IQEQ
SQAQ
IQ = Intelligence Quotient
EQ = Emotion Quotient
SQ =Smile Quotient
AQ = Adversity Quotient
1
35
1
36
SOP
12
19268
85.75
0.7555.32