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ONLINE PAYMENT GATEWAY

MARKET IN VIETNAM
Q4 2017

1
Market Overview

ONLINE PAYMENT GATEWAY in Vietnam: still a In million


great potential USD Digital commerce
Over the last 5 years, with the strong transaction value
growth of E-commerce , the e-payment 16000
services in Vietnam have been
increased significantly, but still have 14000
not kept up with the growth of the 12000
former. According to e-commerce
department, COD method accounts for 10000
9%, while online payment only takes 3-
4% 8000 Digital
With the encouragement of the 6000
commerce
Vietnam government to e-payment to
eliminate cash in the next decade (the 4000
establishment of NAPAS, Decision
2545 approving the scheme for 2000
development of non-cash payments
during 2016-2017) , the online 0
2015 2016 2017 2018 2019 2020 2021
payment gateway market is predicted
to develop considerably in the near
future

2
Segment Analysis
H Ni City
Until 08/08/2017, there are
NAPAS, VNPAY,
24 non-bank institutions
VIETNAM
having license to provide ESPORTS, ECPay,
intermediaries payment VNPT EPAY, Bao
services. Most of them Kim, Vi Mo, 1TV,
provide the online payment Moca, M-Pay,
gateway services. Although ONEPAY, WEPAY,
there are a significant Ngan luong, H Ch Minh
CNC, 1Pay, City
number of firms, none of
VNPT Media,
them shows a clear People Care
M_Service,
dominance in their market BANKPAY,
share Vietnam Online,
VIET UNION, ZION,
Viet Phu, Vi FPT,

3
Competitive analysis

It has one of the largest online payment service transactions and users in Vietnam. It is built to
support payment for both buyers and seller, with more than 15,000 digital content and sales
Nganluong.vn: websites, 3 telecom service providers and banks in Vietnam (2014)

Bao Kim online payment gateway, which belongs to Bao Kim e-commerce Jsc and the parent
company named Vat Gia, is believed to be used by more than 1,00,000 users. It is established in
Baokim.vn 2010 as the main gateway payment between buyers and sellers of the parent company.

Payoo is the product of Viet Union Jsc. It is now considered one of the leading intermediary
services in paying bills in Vietnam, with more than 2,500 points of supporting payment place. It
has the advantage of market areas. With the payment card of Payoo, consumers can pay online
Payoo.vn bills and buy products in convenient stores like Circle K, Bs Mart, Vinmart+

4
M&A Transactions

Banknetvn and Smartlink card JSC reached the agreement


to establish National Payment Corporation of Vietnam
(NAPAS), which is operating an interbank connection
system with 16,800 ATM; 22,000 POS and 90 million
domestic cards in Vietnam. (2016)
NTT Data Corporation succeeded in controlling VietUnion
Online services Corporation, which possesses Payoo (2016)
VMG sold out 62.5% its share in VNPT Epay to UTC
Investment (Korea) (2016)
Softpay Mobile (Singapore) purchased a large amount of
share of Vietnam MPOS Technology