MANAGEMENT INFORMATION SYSTEM (MIS 750

)

Presented by: Arnida Jahya [2009789253] Nur Hanee Mohamad [2009703549] Maizura Alias [2009762975]

Date: 2nd August 2010

Presentation Outline
Company Founder Core Business Business Model

IT Applications

Success Theories

Lesson Learnt

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William Henry "Bill" Gates III Born - October 28 1955, Seattle, Washington USA Studying at Harvard University in 1973 but not go on to graduate

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He was retired as Microsoft CEO in June 27, 2008 Currently, he focus on Bill & Melinda Gates Foundation but still remains at Microsoft as non-executive chairman.

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Paul

ar

r ll r s f , n eattle,

-f under f rn Januar as ngton

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Off the

all res gned from

s pos tion on

icrosoft oard in November

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ut, he consult as a senior strategy advisor to the company's executives of icrosoft

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Founder and chairman of Vulcan Inc investment and project management company

Company Founder

Core Business

Business Model

IT Application

Success Stories

Lesson Learnt

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Officially established in A ril 4,1975 in Albuquerque

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Partnershi was first named "Micro-Soft´ ovember 26, 1976, 

the trade name "Microsoftµ registered with the Office of the Secretary of the State of ew Mexico

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In 1980, Microsoft formed an im ortant artnershi with IBM that allowed them to bundle Microsoft's o erating system with com uters that they sold

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The mission and values are to hel eo le and businesses throughout the world realized their full otential.

Company Founder

Core Business

Business Model

IT Application

Success Stories

Lesson Learnt

Five business divisions offer :Windows & Windows Live Division Server and Tools Online Services Division Microsoft Business Division Entertainment and Devices Division

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Wi ws & Wi Divisi : 
Includes the

ws Liv

indows product family and is responsible for our relationships with personal computer manufacturers as well as online software and services through indows Live.

Company Founder

Core Business

Business Model

IT Application

Success Stories

Lesson Learnt

Five business divisions offer :Windows & Windows Live Division Server and Tools Online Services Division Microsoft Business Division Entertainment and Devices Division

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Software server products, services and solutions, including: 
Windows Server operating       

system Microsoft SQL Server Visual Studio Silverlight System enter products Forefront security products iz alk Server Microsoft onsulting Services.

Company Founder

Core Business

Business Model

IT Application

Success Stories

Lesson Learnt

Five business divisions offer :Windows & Windows Live Division Server and Tools Online Services Division Microsoft Business Division Entertainment and Devices Division

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Consists of an online advertising platform with offerings for publishers and advertisers, and online information offerings such as ing and the MSN portals and channels

Company Founder

Core Business

Business Model

IT Application

Success Stories

Lesson Learnt

Five business divisions offer:-

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Windows & Windows Live Division Server and Tools Online Services Division Microsoft Business Division Entertainment and Devices Division

Includes: 
Microsoft Office suites  Desktop programs  Servers  Services and solutions  Microsoft Dynamics 

nified Communications business solutions

Company Founder

Core Business

Business Model

IT Application

Success Stories

Lesson Learnt

Five business divisions offer :Windows & Windows Live Division Server and Tools Online Services Division Microsoft Business Division Entertainment and Devices Division

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Consists of: Xbox video game system, including consoles and accessories  Xbox Live operations  Zune digital music and entertainment device  Media room  mobile and embedded device platforms  Surface computing platform  Windows utomotive.

Company Founder

Core Business

Business Model

IT Application

Success Stories

Lesson Learnt

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Microsoft em loy low-cost, high-volume business model  Su orts local economic develo ment  Creating inex ensive & easy-to-use software  Enables local economies to harness technology faster and com ete globally.

Company Founder

Core Business

Business Model

IT Application

Success Stories

Lesson Learnt

Microsoft business model also focus on :

Protecting Intellectual Property
y Res ect for the rights of innovative com anies and

individuals. y To survive and grow, local ICT industries must be able to rotect their innovations and rea the benefits from wides read use of the technology they create. y Enables governments to benefit from their ongoing su ort of education, research, and technology develo ment. The tax revenue governments derive from a growing economy can then be reinvested to rovide more community services.

Company Founder

Core Business

Business Model

IT Application

Success Stories

Lesson Learnt

Value proposition Management Team Re enue Model

Organizational e elopment

Successful Microsoft
 

Marketing Strategy Competiti e Ad antage

Competiti e En ironment

 

 

Market Opportunity

 

 

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Company Founder

Core Business

Business Model

IT Application

Success Stories

Lesson Learnt

Value Proposition

Revenue Model

Market Opportunity

Competitive Environment

Competitive Advantage

Marketing Strategy

Organizational Development

Management Team

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Microsoft core com onent of its business is ensuring a high level of satisfaction among its customers and artners Microsoft create an inex ensive & easy-to-use software Microsoft is the ioneer in Information Technology (IT) system. So, the roducts invented and sold by Microsoft is nown as the best in the mar et

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Company Founder

Core Business

Business Model

IT Application

Success Stories

Lesson Learnt

Value Proposition

Revenue Model

Market Opportunity

Competitive Environment

Competitive Advantage

Marketing Strategy

Organizational Development

Management Team

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Customers  Microsoft get its money through selling its roducts to the customers. Business Partners  Microsoft handles 10% of its sales, while the rest are done by its business artners all around the world. In estors  Microsoft had several investors that invested their money into Microsoft because Microsoft is a well-established com any.

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Company Founder

Core Business

Business Model

IT Application

Success Stories

Lesson Learnt

Value Proposition

Revenue Model

Market Opportunity

Competitive Environment

Competitive Advantage

Marketing Strategy

Organizational Development

Management Team

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Midsized business ² 70% of current midsized business are not using IT management solution / roduct. Whereas, their customers have many IT management needs and are loo ing for an affordable, user friendly in IT solution that built for their environment. Based on Forrester Research, 61% of SMEs are using server visualization by 2010 ² this could be and o ortunity of Microsoft to ca italizing their strength in offering IT roducts and solution 

E.g.: Microsoft is offering a roduct named Microsoft System Center Essentials Plus 2010 where this roduct is good for SMEs to reducing cost in managing their business. This roduct offers: Kee IT infrastructure u and running Consolidates servers with virtualization
£ ¢ ¢
Im roved end-user roductivity Kee system u -to-date

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Microsoft sees a large o ortunity in roviding technology that can hel teachers educate today·s o ulation of ´digital nativeµ students 

"digital natives" that fill the classrooms are restless, and teachers are altering their curricula to keep those students engaged and prepared for the future.

¢

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eliver business continuity

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Company Founder

Core Business

Business Model

IT Application

Success Stories

Lesson Learnt

Value Proposition

Revenue Model

Market Opportunity

Competitive Environment

Competitive Advantage

Marketing Strategy

Organizational Development

Management Team

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Games  Nowadays, more users are li e to lay games whether through PC, mobiles or through ortable handheld video game such as lay station  ue on that scenario, Microsoft roduce and offer games roduct for their otential customers
mobile gaming ² users always need a com lete mobile which is not only for connecting eo les, but more than that such as access internet, bill ayment, storing data and files, and also ex eriencing the mobile gaming Microsoft announced the first wave of video games that will be available for Windows Phone 7 

new age of PC gaming by re-inventing a old one
Microsoft introduces Age of Empires Online which is the game now invites players to create a living, growing online world that s shared with friends around the world through Games for Windows LIVE, an online gaming network related to Xbox LIVE

Company Founder

Core Business

Business Model

IT Application

Success Stories

Lesson Learnt

Value Proposition

Revenue Model

Market Opportunity

Competitive Environment

Competitive Advantage

Marketing Strategy

Organizational Development

Management Team

‡Google ‡Google is a serious threat for Microsoft because not only does it have its hand in multiple markets, it has the ability to jump in and quickly grab significant market share. ‡Apple ‡Windows is still on more than 90 percent of computers and Safari, Apple's Web browser, essentially has the same market share as Macintosh computers.

Company Founder

Core Business

Business Model

IT Application

Success Stories

Lesson Learnt

Value Proposition

Revenue Model

Market Opportunity

Competitive Environment

Competitive Advantage

Marketing Strategy

Organizational Development

Management Team

‡Oracle ‡Offers not just software but an entire line of hardware as well. Oracle's have dominated the consumer business such as hardware plus software, built by the same company, working elegantly together as a package. ‡Vmware ‡ VMware represents the future of Microsoft's enterprise competition: virtualization and cloud computing. Microsoft launched its Windows Azure cloud platform when VMware, with vCloud, has already found its place in the sector.

Company Founder

Core Business

Business Model

IT Application

Success Stories

Lesson Learnt

Value Proposition

Revenue Model

Market Opportunity

Competitive Environment

Competitive Advantage

Marketing Strategy

Organizational Development

Management Team

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Cost 
Microsoft focused on reducing the cost and complexity of

managing, deploying and updating software.

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Functionality 
Microsoft provides the richest set of features,

functionality, accessibility, support of open standards such as the Open XML and ODF.

Company Founder

Core Business

Business Model

IT Application

Success Stories

Lesson Learnt

Value Proposition

Revenue Model

Market Opportunity

Competitive Environment

Competitive Advantage

Marketing Strategy

Organizational Development

Management Team

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Durability 
Microsoft focus on IT choice and value which leads to

customers being able to make the most of the IT resources by buying what they need and when they need it.

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Services 
Customers have wide range of services offered by the

company and these also includes the choice to deploy services on-premises, in the cloud or a blend of both.

Company Founder

Core Business

Business Model

IT Application

Success Stories

Lesson Learnt

Value Proposition

Revenue Model

Market Opportunity

Competitive Environment

Competitive Advantage

Marketing Strategy

Organizational Development

Management Team

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Ease of use 
Microsoft products are familiar and easy to use, the

products can: Bring ideas to life by leveraging insights for users to make quicker and more informed decisions. Help people access information virtually anywhere and allow them to respond more quickly and remain productive on the go. Make it easier for people to collaborate and share information.

Company Founder

Core Business

Business Model

IT Application

Success Stories

Lesson Learnt

Value Proposition

Revenue Model

Market Opportunity

Competitive Environment

Competitive Advantage

Marketing Strategy

Organizational Development

Management Team

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"go-to-mar et" (GTM) cam aigns ² is short-term strategic challenges and rovide consistent mar eting a roaches for most of its business roducts Promotions and incentives - As art of a GTM Microsoft sometimes offers s ecial incentives to both customers and artners, such as s ecial u grade o ortunities or artner rebates when they sell certain roducts. A broad advertising cam aign where they aimed at the target audience to raise its awareness of s ecific IT roblems develo ing mar eting objectives including s ecific numerical goals and objectives that allow com any management and investors to measure Microsoft's mar eting success identifying s ecific target mar ets, determining com etitive ositioning, and develo ing each element of the mar eting mix Mar eting style of Bill Gates where he does a ersuasion and analysis style

Company Founder

Core Business

Business Model

IT Application

Success Stories

Lesson Learnt

Value Proposition

Revenue Model

Market Opportunity

Competitive Environment

Competitive Advantage

Marketing Strategy

Organizational Development

Management Team

1975 1981 1983 1985 1987

‡Microsoft is founded by Bill Gates and Paul Allen; they sell BASIC, the first PC computer language program to MITS Computer, Microsoft's first customer.

‡Microsoft, Inc. is incorporated; IBM uses Microsoft's 16-bit operating system for its first personal computer. ‡Paul Allen resigns as executive vice-president but remains on the board; Jon Shirley is made president of Microsoft (he later becomes CEO); Microsoft introduces the Microsoft Mouse and Word for MS-DOS 1.00. .

‡Microsoft and IBM forge a joint development agreement.

‡The company's first CD-ROM application, Microsoft Bookshelf, is released. 2003.

Company Founder

Core Business

Business Model

IT Application

Success Stories

Lesson Learnt

Value Proposition

Revenue Model

Market Opportunity

Competitive Environment

Competitive Advantage

Marketing Strategy

Organizational Development

Management Team

1990

‡Jon Shirley retires as president and CEO; Michael R. Hallman is promoted in Shirley's place; the company becomes the first PC software firm to surpass $1 billion of sales in a single year.

1993

‡The company introduces Windows NT.

1997

‡The Justice Department alleges that Microsoft violated a 1994 consent decree concerning licensing the Windows operating system to computer manufacturers. ‡The U.S. Department of Justice files two antitrust cases against Microsoft, alleging the company had violated the Sherman Act.

1998

2000

‡The company acquires Visio Corporation, its largest acquisition to date

Company Founder

Core Business

Business Model

IT Application

Success Stories

Lesson Learnt

Value Proposition

Revenue Model

Market Opportunity

Competitive Environment

Competitive Advantage

Marketing Strategy

Organizational Development

Management Team

2001

‡ Microsoft Windows XP is released internationally.

2003

‡ Microsoft launches Windows Server

2004

‡ Microsoft announces a five-country pilot program for Windows XP Starter Edition, a low-cost introduction to Windows XP designed for first-time desktop PC users in developing technology markets.

2005

‡ MSN launches a new Search service, available in 25 markets and 10 languages. The new MSN Search service delivers results of greater relevance, instant answers to specific questions, and a collection of tools that give Internet users greater control in targeting and refining searches.

2007

‡ Windows Vista was released to consumers along with a new version of its Office suite, called Microsoft Office 2007

Company Founder

Core Business

Business Model

IT Application

Success Stories

Lesson Learnt

Value Proposition

Revenue Model

Market Opportunity

Competitive Environment

Competitive Advantage

Marketing Strategy

Organizational Development

Management Team

Company Founder

Core Business

Business Model

IT Application

Success Stories

Lesson Learnt

How they are capitalizing the IT?
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Mainly in selling roducts and services Purchase online ² but only a licable in a countries that have an online Microsoft Store  E.g.: USA, UK, Australia, France Ja an, S ain, Canada, Germany Korea, Sweden, enmar , India, Netherlands, Suomi, Italy & Norway  Customer can buy software, games, music devices and accessories & com uters via online. Microsoft using IT as to communicate with customers and business artners regarding to their roducts and services  E.g.: Through Windows Server o erating system, customers can find information ertaining to Microsoft roduct such as rovides resources for those wor ing with o ular Microsoft a lications such as Exchange Server, SQL Server and Internet Information Services (IIS).

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Company Founder

Core Business

Business Model

IT Application

Success Stories

Lesson Learnt

How they are capitalizing the IT?
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E- rocurement rocess - enable Microsoft to manage vendors and enable Microsoft em loyees to find suitable su liers, create urchase orders, trac order fulfillment, and set u e-mail and remote access accounts for vendors electronically.  E.g.:

MS Market
setting u urchase orders, so su liers don't have to wait for a er forms

MS Invoice

MS Inquire
allows them to trac ayment rogress and Payments are directly de osited into the vendor's ban account

enables vendors to submit invoices or credit memos online

Company Founder

Core Business

Business Model

IT Application

Success Stories

Lesson Learnt

How they are capitalizing the IT?
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Office Web A lication  Customers can access, share and edit Office document from virtually anywhere.  E.g.: Through Word Web A lication, users able to ma e a quic change to a re ort from users· Web browser  The users will be rovided a video in the web site on how the Office Web A lication wor s.

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Provide online survey to get feedbac from users of the website  E.g.: Survey on the services rovided by Office.com website  Microsoft also rovide Su ort Request Form via online called ´Comscoreµ where customers or users can ex lain in detail the roblem they are ex eriencing. This will hel the Microsoft getting closed with their customers and ensure customers· loyalty.

Company Founder

Core Business

Business Model

IT Application

Success Stories

Lesson Learnt

How they are capitalizing the IT?
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Provide training for users
Users choose the Office training. E.g. : Microsoft Excel 2010

‡ ‡ ‡

Choose the training courses. E.g.: Create formula

Users need to install Microsoft Silverlight to watch the video and start the lesson

The training is One self-paced lesson It is a practice session for hands-on experience In the online training course, Microsoft will shows the users the proposed length of training, level of users & goals of training course.

Company Founder

Core Business

Business Model

IT Application

Success Stories

Lesson Learnt

How they are capitalizing the IT?
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Microsoft rovide consultation and enter rise su divisions of Microsoft  They are offering consultation services on the: Architecture and Planning Technology O timization Services Business A lications Services

ort for

Company Founder

Core Business

Business Model

IT Application

Success Stories

Lesson Learnt

y Member of the Billion ollar Roundtable because of leadershi in su lier diversity and achievement of rocuring more than $1B annually from minority and women-owned business (2009) y Won the Best Enter rise ata Centre Facility Award during the 6th ata Centres Euro e Awards held in June 24, 2010 in So hia Anti olis, France. y The 550,000 square foot facility using outside air to cool the thousands of servers owering the com any·s ´Liveµ suite of online services for users in Euro e, the Middle East and Africa y In year 2010, Microsoft has 88,596 em loyees over the world which are 76.1% males and 23.9% females.

Company Founder

Core Business

Business Model

IT Application

Success Stories

Lesson Learnt

y

2010 (22 a ards) y Lifetime Achievement Award for a earing on the Best 100 Com anies list every year for 10 years, the UK·s The Sunday Times y Number 1 on the Great Place to Wor list, Great Place to Wor Institute, Microsoft Portugal & Italy 2009 (39 a ards) y National Bar Association Cor orate Challenge Award for diversity wor in the legal rofession y ERE Recruiting Excellence Awards for Best iversity Program and Best Strategic Use of Technology

y

Company Founder

Core Business

Business Model

IT Application

Success Stories

Lesson Learnt

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2008 (22 a ards)  2008 WebAward for Best Em loyment Web site for the Microsoft site htt ://www.youatmicrosoft.com/, The Web Mar eting Association  Cor oration of the Year, Greater Los Angeles African American Chamber of Commerce

Company Founder

Core Business

Business Model

IT Application

Success Stories

Lesson Learnt

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Software is King 
Microsoft saw software as a business and they

changed the business game com letely.
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Technology for the Masses 
Microsoft identify and

roduce what eo le needed and set affordable rice.

Company Founder

Core Business

Business Model

IT Application

Success Stories

Lesson Learnt

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Outsource Sale Force  Microsoft handles about 10% of its sales. The rest are done by business artners. Product Development  Relatively ra id roduct develo ment rocesses which allow for timely u dating and release of new roducts.

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Company Founder

Core Business

Business Model

IT Application

Success Stories

Lesson Learnt

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Reputation  World's largest software com any with global name recognition and strong re utation for innovative roducts Piracy  Software iracy of commercial and consumer a lications software on a global scale threatens revenue streams

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