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PRICING STRATEGIES

Adrian Julio Nigel


Fadel Ichsan Romadhon
Karen Santoso
Stefan Suryawinata
0133151034
0133151046
PRICING OBJECTIVES
Sales / Market Profit Competitive
Share Set prices to allow for Effect
Develop bundle pricing an percent profit Alter pricing strategy
offers in order to margin on all goods during first quarter of
increase market share. sold. the year to increase
sales during
competitor’s
introduction of a new
product.
PRICING OBJECTIVES
Customer Image
Satisfaction Enhancement
Alter price levels to Alter pricing policies to
match customer reflect the increased
expectations. emphasis on the
product’s quality
image.
PRICING Rexona’s Pricing Objectives is to offering
products that are affordable and convenient,
STRATEGY regardless of any level of your income.
• Pricing Strategies Based on Cost

• Pricing Strategies Based on Demand

PRICING • Pricing Strategies Based on the Competition

STRATEGY • Pricing Strategies Based on Customers’


Needs

• New Product Pricing


• Rexona uses the Pricing Strategies Based on
Cost (simple to calculate and relatively risk
free)

• Rexona also uses the Pricing Strategies Based


on the Competition.
• Rexona uses Pricing for Individual Products.
PRICING • Rexona also uses Discounting for Channel
Members (gives discounts for
TACTICS distributors/quantity discounts)
THE PSYCHOLOGICAL OF
PRICING
Odd-even
Pricing
Prices that ended in
odd numbers gained
more sales. For
example, $ 2.99 gained
more sales than with $
3.00.
THE PSYCHOLOGICAL OF
PRICING
Price Lining
Product priced based
on their product line,
product that are
completely set up to
use is more expensive
than ones that needs to
be set up first before
using.
.
THE PSYCHOLOGICAL OF
PRICING
Prestige
Pricing
Making the price seems
as if it is going down,
causes customers to
think they have gained
more value when
buying the object
(sales, discount, etc).