Presentation By: PGP/SS/07-09/B Deepti Pratik Munmun Abhinaya Dinesh Susann

HISTORY (Once Upon a Time ««««««)
March 1974, PEPL Started with single screen cinema hall. 1990, A set back to businesses of Cinema Halls. Renovation of Priya Theatre (PEPL) at a cost of Rs. 4 Million. April 1995, PEPL Joint Venture with Village Roadshow Ltd. (VRL), forming PVRL (Priya Village Roadshow Ltd.) Inscription of PVR µMovies Firstµ Logo.

Launch of PVR Cinemas. Hyderabad ± 2006. Joint Venture with ³K Sera Sera & Factory´ ± The first of its kind. 82 Screens ± The Growing Chain Nation wide. Largest Multiplex with 11 Screens in Bangalore ± 2006.PROGRESS (As the Time moves««««««. Grand Opening of 7 Screen Multiplex. 13 Cities. 2003 ± 04. PVR Anupam ± India¶s First Multiplex.) June 1997. .

Relax & Enjoy) .LUXURY & TECHNOLOGY (Sit back.

All in one Seat. .The Magic of 3 way Surround Sound .Real Life Sound Effects.Hurdle Less Viewing Convenience to Comfort. Generous Legroom to Flexibility .The way for State of Art Projection Unobstructed Viewing . Xenon Technology .

AWARDS AND RECOGNITIONS (The Desire Never Ends) .

2005 .Highest Box Office Collections in INDIA for 5 Consecutive Yrs. ³The Theatre World Newsmaker of the Year´ Award for 2003. ³Retailer of the Year´.2005 ³Franchise Award´ .

MARKETING The Style .

Games.Food Joints.Indian Cinema Viewing Redefined Exceptionally Shoppers to Movie Watchers Attracting the Crowd with Enticing Movie Posters & Banners ««««. Shopping All this & More to please its Target Audience. ..

STRATEGIES (To be a Leader) .

First to Introduce the Concept of Multiplexes in INDIA ± First Movers Advantage Joint Venture with Foreign Company for its Multiplex Business ± Technological Benefit Efficient Implication of Online & Mobile based Booking ± Reengineering Approach .

Gap .Bridging the Comm.First ever acceptance of Credit Cards for Movie Tickets ± Moving with Era Only Loyalty Program for Movie Buffs ± Retaining Customers Monthly Magazines for Latest Movie Updates .

FUTURE EXPANSIONS (A Step Ahead) .

of Screens 4 6 7 7 8 6 3 Seating Capacity 1000 1269 1600 2050 2200 1500 1000 Expected 2007 2007 2007 2007 2007 2007 2008 .Location Flamez Mall Select city Mall Ampa Mall Phoenix Malls Oberoi Mall Shivaji Park Silver Arc City Ludhiana Delhi Chennai Mumbai Mumbai Delhi Ludhiana No.

COMPETITION (The Motivating Factor) .

Entry of New Players since 2001 Major Competitors 28 Screens 24 Screens 17 Screens 17 Screens INOX ADLABS FAME FUN CINEMA .

22% 35% 14% 9% 9% 11% .

.

.

of Votes = 50 (IIPM/PGP/SS/07-09/ B & C) .PREFERENCE SEATING TICKETS PARKING REFRESHMENTS AMBIENCE PVR 25 32 27 24 18 30 PRASADS 25 18 23 26 32 20  Total No.

PVR 8% 7% PRASADS OTHERS 85% .

ANALYSIS (Power Within) .

STRENGHTS Film Distribution First Mover Advantage Largest Multiplex Operator in India WEAKNESSES Increasing Competition Lack of Customer Feedback for further Improvement of Services .

OPPORTUNITIES Growing Business Film Distribution Franchising THREATS Distributors Govt. Regulations .

FEEDBACK .

.

THANK YOU .

Sign up to vote on this title
UsefulNot useful