Project Report on

Customer preference and attributes towards Mutual Fund

Manvendra Mishra . Chandan kr Ravi Fac ltyRelati nship Manager Mr.Under the g idance f Area Sales manager Mr.

CONTENTS Declaration Acknowledgement Objective Of Study Corporate Overview Investment ‡ Introduction ‡ Investment need of an investor ‡ Investment options in India Mutual fund ‡ Concept ‡ Mutual fund in India ‡ Advantages ‡ Disadvantages ‡ Research Methodology ‡ Data Analysis and Interpretation ‡ Finding ‡ Summary ‡ ‡ ‡ ‡ .

(Dadan kr Pandey) .DE L TI I hereby affirm that the present work ustomer preference and attributes towards Mutual Fund in my own and that it has not been submitted previously.

Objective of t e study ‡ To understand basic requirement of t e common man and t eir view towards mutual fund ‡ Customer preference towards mutual fund .

Hichens. is a diversified financial services group of India offering a multitude of investment options. Harrison Plc).CORPORATE OVERVIEW ‡ Religare. 1837 locations across 498 cities and towns. enterprise. (Now Religare Hichens. Harrison & Co. It also currently operates from nine international locations following its acquisition of London's brokerage & investment firm. ‡ Religare has a pan India presence. Plc. .

. Trust.Brand Identity Name Religare is a Latin word that translates as 'to bind together Symbol The name is paired with the symbol of a four-leaf clover . Care. Good fortune. a rare mutation of the common three-leaf clover The first leaf of the clover represents Hope The second leaf of the clover represents Trust The third leaf of the clover represents Care The fourth and final leaf of the clover represents Good Fortune Hope.

Brand Essence Religare is driven by ethical and dynamic processes for wealth creation. .Religare Vision To build Religare as a globally trusted brand in the financial services domain and present it as the Investment Gateway of India Mission Providing financial care driven by the core values of diligence and transparency.

Religare Enterprises Limited .

Milestone Religare Investment Advisors Private Limited ‡ ‡ ‡ .Our Joint Ventures ‡ AEGON Religare Life Insurance Company Life Insurance business (AEGON as a partner) Religare Macquarie Wealt Management Ltd. Private Wealth business (Macquarie. one of India's premier independent fund houses and Religare have come together and through the JV have formed an entity.Private Equity Fund Milestone. Australian Financial Services major as a partner) Vistaar Religare -T e Film Fund India's first SEBI approved Film Fund (Vistaar as a partner) Milestone Religare .

Religare Services to T eir Customers Insurance .Life & Nonlife Deposits  Small Savings Instruments  Bonds Mutual Funds .

Investment Need of Investment  Security of Original Capital  Wealth Accumulation  Comfort Factor  Tax Efficiency  Life Cover  Income  Simplicity  Ease of Withdrawal  Communication .

Top 9 Investment Options in India Investments in Bank Fixed Deposits (FD) Investments in Insurance policies Investments in National Saving Certificate (NSC) Investments in Public Provident Fund (PPF) Investments in Stock Market Investments in Gold Deposit Scheme Investments in Mutual Funds Investments in Real Estate Investments in Non Resident Ordinary (NRO) funds .

Mutual Fund A GLOBALLY PROVEN INVESTMENTAVENUE ‡ Growth of Assets 600000 1000 500000 400000 300000 200000 100000 0 13455 139616 149554 61028 68472 326388 231862 505152 900 800 700 600 500 400 300 200 100 0 1989 1994 1999 2004 2005 2006 2007 2008 ‡ No of Scheme 956 756 592 403 277 167 21 1989 1994 1999 2004 2005 2006 2007 2008 451 .

debentures and other securities. The income earned through these investments and the capital appreciation realized are shared by its unit holders in proportion to the number of units owned by them. professionally managed basket of securities at a relatively low cost. The money thus collected is then invested in capital market instruments such as shares. Thus a Mutual Fund is the most suitable investment for the common man as it offers an opportunity to invest in a diversified.MUTUAL FUNDS ce t ‡ A mutual Fund is a trust that pools the savings of a number of investors who share a common financial goal. .

Mutual Funds in India Closed-end funds Open-end funds Large cap funds Mid-cap funds Equity funds Balanced funds Growth funds No load funds Exchange traded funds Value funds Money market funds Regional mutual funds Sector funds Index funds Fund of funds .

ADVANTAGES OF MUTUAL FUNDS Advantages  Diversification  Economies of Scale  Divisibility  Liquidity  Professional Management Disadvantages  Fluctuating Returns  Diversification  Cash. Cash and More Cash .

000 crores) . guarantees. UTIMF  created)  2004-onwards: Consolidation & Growth (AUM at the end of FY 2004-05 was appx. loans)  1987: Public Sector MFs  1993: Private Sector MFs  1995: AMFI was set-up (internal checks & balances. representation to the govt and consumer education ² publish a book titled ´Making Mutual Funds Work for You ² an Investor·s Guideµ)  1996: SEBI (MF) Regulations  1999: Dividend income made tax free in the hands of investor  2003: UTI Act repealed (level playing field.Important Milestones in the MF  1963: UTI (special privileges ² assured return schemes.153. Rs. UTI split.

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