Consumer behavior on

TOOTHPASTE

Available brands in India 
        

Colgate CloseClose-up Pepsodent Babool Meswak Anchor Cibaca Dabur Vicco Promise

Oral Care Segment
Chosen brand: COLGATE

Versions of Colgate Colgate ka suraksha chakra.
Gel  Colgate Total  Colgate Herbal  Colgate Calcium  Colgate whitening  Colgate active salt  Colgate Super Shakti 
Colgate

History of Colgate 

It was founded in 1806, by Henry. W. Colgate. In the year 1928, Colgate merged with Palmolive. 

Demographic Factors influencing the consumer
AGE Above 2 years
6 7 10--20 5 20--30 30--40 40--50 50& above 53 5

Continue ..
INCOME 18000 -7.5 lakhs per anum. Occupation Worker to businessman.

Life style
Experimental & Belongers. Availability Available Everywhere (From small shops to Big shopping malls)

Colgate in Indian Market
MARKET SHARE

13% COLGATE 18% 48% CLOSE-UP PEPSODENT OTHERS 21%

Survey result in Pune
12% 11%

17%

60%

colgate

pepsodent

closeup

others

Psychological factor
Perception & attitude
Oldest and reliable brand, emotionally attached.

Motivation
basic (physiological) needs, selfself-esteem.

How did customer come to know about colgate`.
30 25 25 20 15 10 5 0 print m edia tele m edia word of m outh 3 18 print m edia tele m edia word of m outh

VALUE DELIVERY
Functional Benefits: Prevent Bad Breath Strong Teeth Clean Teeth Emotional Benefits: Brand Name Good Taste Fresher Breath

Response to value-delivery value17 18 16 14 12 10 8 6 4 2 0 13

7 5 4

fresh breath

fight teeth decay

brand cleaning others name teeth

Some consumer s saying 
It

is the best toothpaste among all.  They have maintained good quality.  I feel satisfied after brushing teeth.  I prefer whatever my wife Purchases.(Said by a doctor)  Humare baap dada karte aa rahe hai.  Mast thanda hai.  Time kiske pass hai, jo mile usi se karlo.

Facts came out of survey 
   

It is available in different ranges 5 - 65 Rs. Easily available everywhere even in rural areas. It is more reliable because they have recommendation from IDA. They promote the product through doctors to attract the conscious parents. Free dental checkup

Suggestions given by consumers
Need to come in more advanced herbal version. Need better packaging. Quality improvement is needed because, Its Very sticky and thick.

GroupGroup-members 
        

Sunil bhargava Swarup chand bured Dipti sharma Saurabh dixit Mayank mishra Binoy premrajan Rahul reja Pratik sharma Varun vasishth Abhishek jain

THANKS

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