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2018年1月5日星期五

Embrace the Cloud, Unleash the Power of Omnimedia

Huawei OceanStor Media Cloud


Solution
IT Product Line Storage Integrated Marketing Dept

HUAWEI TECHNOLOGIES CO., LTD.


Trend – "Desire for Change", an Ever-
Lasting Theme in the Media Industry

www.huawei.com ▪ Huawei Confidential ▪ 1


"Prosumer"-centered Omnimedia Transformation

Self-ingestion-> In-station production-> Single-screen, unidirectional-> Ads-dependent->


+UGC, Internet Editing anytime, anywhere, Multi-screen interaction, Diversified operation
HD presentation accuracy

Material ingestion Content production Program distribution Media operation

www.huawei.com ▪ Huawei Confidential ▪ 2


Challenges Facing Traditional Media in Shift to
Omnimedia

Confined Information
Limited
sharing teamwork islands

www.huawei.com ▪ Huawei Confidential ▪ 3


Embracing the Media Cloud: Media Industry in
Action

Top 10 technologies Use cloud computing and Big Data


Industry=Media

CLOUD
technologies to promote converged media
1
BI/ANALYTICS 2 development and to drive media
INFRASTRUCTURE & DATACENTER 3
MOBILE
transformation and upgrade.
4
ERP 5
NETWORKING, VOLICE AND DATA COMMS 6 More media groups in action:
APPDEV 7
DIGITALIZATION/DIGITAL MKTG 8
INDUSTRY SPECIFIC APPLICATIONS 9 ...
CONTINUITY 10

www.huawei.com ▪ Huawei Confidential ▪ 4


Service-driven IT Architecture Transformation

Private cloud
Public cloud
Traditional island-based network
architecture Hybrid cloud architecture

SD/HD HD/UHD

www.huawei.com ▪ Huawei Confidential ▪ 5


Solution – Huawei Media Cloud Enables
Omnimedia Transformation

www.huawei.com ▪ Huawei Confidential ▪ 6


Redefinition of the Media IT Data Center
Content exchange Big Data ingestion
Content distribution
and sharing and analysis
Rapid editing and cutting
Public cloud
platform

High-quality cloud- Multi-cloud resource


Global content sharing collaboration
based production

Independent architecture Headquarters Distributed Branch 2


Private cloud

architecture
platform

Branch 1 ...
Computing resource pool
Storage resource pool
Media body 1 Media body N
Media body 2

www.huawei.com ▪ Huawei Confidential ▪ 7


Converged Media Cloud Enables Omnimedia
Transformation

Hybrid media
cloud

Internet
/Private
line ...

#1 #2 ... #24 HD...4K...8K

Outdoor TV station

Ultra-speed material Public cloud editing HD private cloud Tapeless media


aggregation anytime, anywhere production assets

www.huawei.com ▪ Huawei Confidential ▪ 8


Traditional Data Backhaul Mode

1 TB per day

1 HD camera 16 hours per day

30 TB per day

30 cameras for outdoor scene shooting

Day 1 Day 2
22:00 03:00
06:00 12:00 22:00
8 persons 2 persons
Shooting assigned for assigned for 8 persons assigned for
material copy material transfer material sorting and upload

www.huawei.com ▪ Huawei Confidential ▪ 9 18 persons spending 24 hours


Huawei Cloud Ensures Material Instantaneity and
Enables Rapid Material Upload
Day 1 Day 2
22:00 03:00
06:00 8 persons 2 persons 12:00 8 persons assigned 22:00
assigned for assigned for for material sorting
material copy material transfer and upload

Shooting starts Shooting ends Material copy Materials Material upload ends
ends transferred to the
TV station
06:00 22:00 22:30

Material upload anytime, anywhere


Shooting starts Shooting Material upload
6:30 ends ends Shooting and material upload taking
7:00
place simultaneously
7:30
... 8 persons spending only 0.5 hours
22:00

www.huawei.com ▪ Huawei Confidential ▪ 10


Ultra-Speed Material Aggregation
18 man-month

before Manpower costs


8 man-month
Public cloud
Third-party migration and
editing & cutting system
now
55%
Manpower

Hybrid cloud
Upload storage 24 hours
Dual-pool Efficiency
WAN
acceleration collaboration before
#
1
#
2
……
#
2
4

0.5 hours
98%
Outdoor shooting TV private cloud
now
Time
Using a TV station as an example
www.huawei.com ▪ Huawei Confidential ▪ 11
WAN Acceleration Improves Material Transmission
Efficiency

Request processed
Outdoor for three times
Material
Public cloud migration time
shooting WAN
reduced by
Request processed
for one time

Optimized TCP protocol gateway


70%
Data volumes 16 bytes 128 bytes

Data deduplication, replacing 128-byte contents with 16-bytedata indexes

www.huawei.com ▪ Huawei Confidential ▪ 12


Converged Media Cloud Enables Omnimedia
Transformation

Hybrid media
cloud

Internet
/Private
line ...

#1 #2 ... #24 HD...4K...8K

Outdoor TV station

Ultra-speed material Public cloud editing HD private cloud Tapeless media


aggregation anytime, anywhere production assets

www.huawei.com ▪ Huawei Confidential ▪ 13


First vGPU-based Media Cloud Enables Content
Production Anytime, Anywhere
2 Mbit/s streaming media Content Content
Program
editing aggregation production distribution
Public cloud
Third-party NLE
software TCO
lowered by

Server
vGPU Driver VM ...
Internet/Private
line
50%
vGPU ...
GPU (1-to-8/16 virtualization) Outdoor editing anytime,
Enhanced vGPU performance anywhere
and optimized image resolution
www.huawei.com ▪ Huawei Confidential ▪ 14
Rich Remote Functions Improve Production
Efficiency and Lower Costs
2 Mbit/s
rough
editing High-bit-rate
composition
High-value materials
transferred to the TV
station
Low-value materials Center with
archived to the cloud massive cloud
contents
Internet Cloud
transcoding
Mobile
TV station review
On-the-spot shooting Apps Hybrid cloud
launched management
Reduced procurement on the
cloud
and management costs

www.huawei.com ▪ Huawei Confidential ▪ 15


Converged Media Cloud Enables Omnimedia
Transformation

Hybrid media
cloud

Internet
/Private line
...

#1 #2 ... #24 HD...4K...8K

Outdoor TV station

Ultra-speed material Public cloud editing HD private cloud Tapeless media


aggregation anytime, anywhere production assets

www.huawei.com ▪ Huawei Confidential ▪ 16


Industry's First Cloud Capable of Editing 8-Layer
120 Mbit/s HD Videos
Windows OS, 6 VMs concurrently editing 6-
Synchronized images and sounds, News production
layer HD videos, vGPU
smooth editing, and efficient
Windows OS, 6 VMs concurrently editing 4-
resource utilization HD production layer HD videos, vGPU
(shows, documentaries, and
Windows OS, 4 VMs concurrently editing 8-
In-station private cloud TV series)
layer HD videos, GPU passthrough

Optimized video compression


Lossless text compression
60 minutes

Huawei Desktop Protocol (HDP)

Third-party NLE software (built-in)

Thin client
10 minutes
VM VM VM
...
Production service rollout time
vGPU GPU passthrough
...
VM video
enhancement In-station HD
production
www.huawei.com ▪ Huawei Confidential ▪ 17
Huawei-developed HDP Enables Clouds to
Smoothly and Efficiently Edit HD Videos
Type Huawei Vxx Cxx
Lossless compression and Loss Loss
Text
optimal display compression compression

Audio Low latency High latency High latency

Smooth video fluency and 50% High


Moderate
Video lower bandwidth requirements bandwidth
video fluency
than industry average requirements

Production Automatically identify texts and videos, and use MDC


desktop different algorithms based on data types.
100 to 120
VM Mbit/s

Optimized HDP VMs+GPU passthrough

www.huawei.com ▪ Huawei Confidential ▪ 18


Homegrown GPU Drives Up HD Video Resolution

Traditional solution Huawei solution

After
optimization

Achieving 1080p three-


dimensional and transparent HD
video editing
www.huawei.com ▪ Huawei Confidential ▪ 19
Converged Media Cloud Enables Omnimedia
Transformation

Hybrid media
cloud

Internet
/Private line
……

#1 #2 ... #24 HD…4K...8K

Outdoor TV station

Ultra-speed material Public cloud editing HD private cloud Tapeless media


aggregation anytime, anywhere production assets

www.huawei.com ▪ Huawei Confidential ▪ 20


Fastest Scale-Out Storage Digs Out Value
Ascribed to Cloud-based Contents
Big Data media assets
storage cloud
Sports News TV series Entertainment

Editing layer 3 4 5 20
37.5 MB/s 50 MB/s 62.5 MB/s 250 MB/s

Multi-service content bearing


1.6 Gbit/s bandwidth per node eTurbo performance acceleration
Storage Tailored to the media industry
technology
300 Mbit/s per terminal
Editing of 6 layers of 4K videos, first in
4.3 PB capacity per rack
OceanStor 9000 the industry
… …

60 PB scalability Editing of 20 layers of HD videos

www.huawei.com ▪ Huawei Confidential ▪ 21


Global Content Sharing and Zero Data Migration
Traditional way: server migration, cross- Converged media cloud: efficient data
island migration, 40-minute waiting time, reuse by leveraging a unified namespace
poor efficiency and video link technology

Content
production
500 Mbit/s
Converged cloud storage resource Content

Material
pool production
5 Gbit/s
ingestion Internal material migration
Finished
program Finished
Content archive program
production archive

Saved application resources


Hot data Cold data and migration time reduced by 90%
www.huawei.com ▪ Huawei Confidential ▪ 22
Hybrid Cloud Management Platform Supports
Smooth Evolution Towards the Media Cloud
Comprehensive application
management
Hybrid cloud management platform
Huawei hybrid cloud
management
Public cloud Private platform:
cloud
 Adapts to various
service applications.
 Manages diverse
public and private
cloud platforms.
VM

Outdoor editing In-station cloud


www.huawei.com ▪ Huawei Confidential ▪ 23 production
Multi-Cloud Resource Collaboration Delivers
Efficient Operation
News production HD production Automatic service rollout
OTT service cloud
cloud cloud
Peak service distribution

New channel Sport channel Show channel Network channel


VDC VDC VDC VDC
Cross-cloud service orchestration
Tenant isolation and management
ManageOne

HWS cloud node 1 HWS cloud node N


Media residence cloud-DC 3
OpenStack cascading Cloud resource scaling and
Media private cloud-DC 1 Media private cloud-DC 2 disaster recovery

Hardware device Hardware device Hardware device

www.huawei.com ▪ Huawei Confidential ▪ 24


Huawei Teams Up with Global Partners for Joint
Innovation

Europe Enterprise ICT


Solution Development
Center
Media innovation labs:
Chengdu, Suzhou, and
Shenzhen

Middle East

Singapore
Latin America Open Lab for
Enterprise ICT Solution

www.huawei.com ▪ Huawei Confidential ▪ 25


Converged Media Cloud Enables Media Industry
Revolution
Global content sharing High-quality cloud- Multi-cloud resource
Multi-service content bearing based production collaboration
Content sharing from ingesting, editing, One terminal for office and Minute-level service rollout
broadcasting, storage, to usage production Cross-cloud production collaboration
Easy-to-operate media assets Production anywhere, anytime Cloud resource scaling and disaster recovery

Big Data–based
precise broadcasting
and smart operation Converged
Ubiquitous media cloud
content production

Fast multi-channel
material aggregation

www.huawei.com ▪ Huawei Confidential ▪ 26


Case Studies – Converged Media Cloud
Continuously Creates Value for Customers

www.huawei.com ▪ Huawei Confidential ▪ 27


Phoenix TV: "2+7" Distributed Cloud Data Centers

News available for broadcasting in 5 minutes thanks to data shared among the two main
data centers in Beijing and Hong Kong, as well as other seven branch data centers in cities like Taipei,
Paris, London, and Los Angles.

 90% shorter service rollout due to modular deployments


 30% lower CAPEX thanks to the cloud platform
 Doubled O&M efficiency

www.huawei.com ▪ Huawei Confidential ▪ 28


Shenzhen Media Group: Industry's First
Omnimedia Cloud Converged News Center
Convergence of office and production networks, as well as traditional and new media,
implemented by end-to-end service cloud enablement

 Content production anytime, anywhere thanks to 2 Mbit/s streaming media editing on public clouds

 5-fold media assets migration efficiency because of the 5.5 PB converged storage resource pool
 30% higher IT resource utilization

www.huawei.com ▪ Huawei Confidential ▪ 29


Beijing TV: Smart Media Cloud Content Production
Service Platform  Convergence of traditional and new media thanks to the smart and new media
cloud storage platform with 4 PB of capacity in active-active data centers
 Future-oriented Big Data analysis and decision-making
recommendations because of Hadoop applications supported by HDFS
open interfaces
Optimal experience in using four-layer HD cloud NLE services
thanks to the GPU passthrough design

 Ultimate service continuity at data, system, network, and application


levels ensured by the multi-dimensional security design

www.huawei.com ▪ Huawei Confidential ▪ 30


Henan TV: Media Cloud HD Content
Production Platform
 Able to concurrently edit videos submitted by 128 users thanks to the
GPU passthrough design
 Content production anytime, anywhere due to the media cloud capable of
editing four-layer 120 Mbit/s HD videos
 Data reliability and service continuity ensured by local applications in
active-active mode
 Efficient access to massive small files because of all-flash application
acceleration

www.huawei.com ▪ Huawei Confidential ▪ 31


Huawei Media Cloud Dedicated to Providing
Optimal Services to Customers

 Hunan Broadcasting System: hybrid cloud


HD content production system

 Jiangsu Broadcasting Corporation: converged


media cloud production center

 Guiyang TV: efficient media cloud delivery


and broadcasting platform

www.huawei.com ▪ Huawei Confidential ▪ 32


Decade of Investments and Accumulation,
Dedicated to Customer Success

www.huawei.com ▪ Huawei Confidential ▪ 33


www.huawei.com

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