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Name of The Group Members
Md.Mahfuzur Rahman Md.Fahad Anwar Sinha A.Z.M Ashequllah Md. Ahsan-Al-Habib Md. Nasimul Islam Md. Mahmud Hasan Ahmed Asif Farhana Akram Aineel Marzia Khan 2002-2-10-016 2002-2-10-112 2002-2-10-113 2002-2-10- 068 2002-3-10-002 2002-3-10-016 2002-3-10-017 2002-3-10-036 2002-3-10-109
History Of Toyota & General Motors
Four-wheel brakes are introduced on 1924-model year Buicks. 1911 ² 1929: General Motors Corporation is incorporated under Delaware law and acquires all stock of General Motors Company. 1909 ² 1910: The curved-dash Oldsmobile becomes the first American car to be manufactured in quantity. a 1907 Model D. Olds with capital of $50.. Adam Opel AGis acquired by GM and takes its place as a key member of the General Motors family. revolutionizing motoring convenience by providing cleanliness and all-weather comfort. Buick builds its first production four-cylinder car.History of General Motors: 1897: Olds Motor Vehicle Company. the oldest unit of General Motors Corporation. . Cadillac is the first American manufacturer to offer closed bodies as standard equipment. is organized by Ransom E.000 and the first Oldsmobile is produced. Inc.
1951 ² 1980: super streamlined concept cars are introduced by GM in1951. A two-cycle diesel engine developed by GM in 1934.GM introduces three new smaller cars in the U.S. in 1961. . In 1940 GM celebrates production of its 25-millionth car.History of General Motors: 1930 ² 1950: The 1930 Cadillac "V-16" is the industry's first production car. 1981 ² 2000: In 1990 Gm debut a new electric car. In 1996 With the introduction of the EV1. 2000 ² 2006: General Motors enters the collision repair business. In 1995 Gm sales 3 million at the first time. General Motors launches the HUMMER H2 sport utility vehicle. GM becomes the first automaker in modern times. Gm increase its equity in saab to 100% in 2000.
. according to Schreier. a name to stay with Toyota for decades. but by 1947 it began making the Model SA. technology. printed in the Complete Book of Toyota (a bit of a misnomer since the book doesn't go into much detail on manufacturing. brings up a large number of missing pieces. albeit attached to different cars. Toyota started producing a civilian truck named the Land Cruiser. They used a bigger engine than the Jeep and a size and configuration more like the Dodge weapons carrier.History of Toyota : The official Toyota history is fairly bare-bones from the founding of the company until Toyota's international expansion. Toyota was kept busy making trucks. based heavily on the legendary Dodge half-ton weapons carrier as well as the Bantam. but an article by Konrad Schreier. called the Toyopet. An era of rapid expansion: post-war Toyota: After World War II. whose capacity it shares (one half ton). and such). Styled like Jeeps. the original Land Cruisers were.
In 1959. as well as building them there). In the 1980s. adapting vehicles to the places they will be used. sales of the Cressida and Crown were not especially strong. the company opened its first plant outside Japan in Brazil. but also designs them there.History of Toyota : The start of Toyota's international sales: Toyota started selling cars in the United States in 1958. From that point on. when Toyota seriously looked at its lagging luxury sales . This builds long-term relationships with local suppliers and local labor. the first Lexus. Toyota maintained a philosophy of localizing both production and design of its products (that is. The LS400. appeared in 1989. Lexus luxury cars join the Toyota stable: While Toyota built good near-luxury cars. importing the Land Cruiser and Toyopet. . Part of this also means that Toyota does not merely build vehicles overseas. with a network of both design and R&D facilities in North America and Europe. especially given the brisk trade in Corollas and Camrys.
a small one for the xA and xB. and a 2. Today. equivalent to one every six seconds. Toyota participates in community activities.4 with an added 50 or so horsepower for the sporty tC. with two engines . starting with three cars based off the platform of the old Echo (but brought up to date and refined). Scion was begin in the early 2000s. .000 mile bumper to bumper warranty starting in 1988. Toyota is the world's third largest manufacturer of automobiles in both unit sales and in net sales. Toyota has roughly double the sales of Honda. In the United States.History of Toyota History of Toyota: : Modern times: Toyota instituted a three year. and is edging out Chrysler Group to be the #3 seller. It produces over 5. 36. sponsoring educational and cultural programs as well as research.5 million vehicles per year.
a vision for meeting mobility needs in a way that respects our earth and all people.' Four key themes based on trends seen as developing from 2020 to around 2030 are: Toward a recycle-oriented society Toward the age of IT and ubiquitous networks Toward a mature society (the decline of nationalism and war and the rise of respectful exchange of ideas) Toward motorization on a global scale (societies with little private transport gaining more) .History of Toyota : Toyota Motor Corporation today: In April 2002. It is made of long-term policies centered on the basic theme of 'innovation into the future. Toyota adopted the 2010 Global Vision.
Target Market .
clients. Each market has a unique profile regarding size.it may be a category of person who is the target customer as with a retailer. services. customers and competitors. where and what it is not . or it may be a geographical area as with local government or a library. The extent to which an organization is successful is dependent on how well it is able to align itself with its target market. Each organization should define what and where its marketplace or sphere of influence is and just as importantly.Target Market This is the area or sector within which an organization operates .
or it may be a geographical area as with local government or a library.Target Market This is the area or sector within which an organization operates . where and what it is not. . The extent to which an organization is successful is dependent on how well it is able to align itself with its target market. Each market has a unique profile regarding size. clients. customers and competitors. Each organization should define what and where its marketplace or sphere of influence is and just as importantly.it may be a category of person who is the target customer as with a retailer. services.
Become more numerous." The main reason why they have Segmentation is because they have so many types of customers. The reason why Segmentation has become important in teaching and learning about marketing is because these groups of different customers have: 1. TMS vice president of marketing. so this tool offers us yet another way to help one of our target markets make purchasing decisions. The differences among groups have become more distinct 3.Target Market Toyota understands that this is the fastest growing market segment. we have many more types of segments 2." says Steve Sturm. "We are constantly striving to improve the consumer experience. The groups have become large in number .
Toyota mainly target middle class people with value pricing. .GM mainly target upper class people with their high price product.
Value GM & Toyota .
The Value of General Motor Corporation: The core value of General Motors is ³safety´ Safety Before: Helping To Avoid Crash Daytime Running Lamps (DRLs) StabiliTrak Control System Antilock brake system (ABS) Traction control All-wheel drive (AWD) - .
The Value of General Motor Corporation: Safety During : Helping to Protect the passenger &Driver: Safety Belts Crush Zones Protective Safety Cage GM Offers A variety of Safety Bags Frontal air bag sensing system Side-Impact Air bags Head-Curtain Air Bag Dual-Depth Air Bag .
Advanced Automatic Crash Notification (AACN) Enables an On Star Advisor to provide emergency personnel with crash severity information even if airbags do not deploy . 7 days a week. who is there for 24 hours a day. OnStar is designed to send a signal to a trained Advisor.The Value of General Motor Corporation: Safety After: Help can be on the way when need it: On Star If air bag deploys.
. helping to reduce the risk of accidents. Focused on Safety / Reliability: Using technology originally developed for Toyota's automotive safety systems. SAS is able to electronically monitor and control lift truck operations.The Value of Toyota Motor Corporation: Focused on Quality: Toyota ascertains that every car and lift truck to come off the production line is built to meet Toyota's high quality standards.
Blue Ocean Strategy .
General Motor mainly following value creation. . That is they some times create new things but charge high price for that.Blue Ocean Strategy of General Motors: One of the biggest reason why the demand of General Motor is decreasing day by day is not following value innovation.
Blue Ocean Strategy of Toyota Motors: One of the biggest reason why Toyota corporation is success is because of their value innovation. that price is comparably less than other company. design. Toyota all the time updated their car model. Moreover they also innovate many new things which are not more futuristic but give value to their potential customers. shape and other brand element. .
JAPAN.Some Value Innovation of Toyota: The Toyota Group has announced its plans for the performance to be featured in the Toyota Group Pavilion at EXPO 2005 AICHI. . Researchers at Toyota Motor are exploring new concepts of free movement that challenges the relationship between people and vehicles and their new mountable walking robot 'i-foot' (L) and concept vehicle 'i-unit' will be starring in the upcoming dance-inspired performance.
Like: Internal Combustion. help to meet the ever-growing demands of material handling operation. Toyota also innovate in their lift tracks. Toyota's broad line of lift trucks with advanced technology to improve productivity and safety.Some Value Innovation of Toyota: Besides this. Cushion Tire Lift Trucks Reach Trucks & Order Picker Trucks Electric Motor Walkie Lift Trucks Hand Pallet Trucks .
Brand Sense .
creating brand sense is very important. There are five dimensional (5-D) Brand. to build brand equity.Brand Sense of GM &Toyota Motors: According to Martin Lindstrom. These are: Sight Sound Smell Taste Touch .
attributes we can know or estimate about its price. shape. . Smell: it is not that much strong factor like sight and sound. Sound: the sound of the brand should target both the hearer and the listener. Because by seeing the brand. its color. quality. image. still one of the most important factor. model. since each is important in influencing purchase behavior.Brand Sense of GM &Toyota Motors: Sight: sight is the most important dimension among the all.
That is this dimension is not suitable for this type of brand. When all else fails. It is important as it gives people direct satisfaction. Incase of the two company's¶ car. Taste: Taste is known as another chemical senses since its is able to sample the environment.Brand Sense of GM &Toyota Motors: Touch: Touch is a tool of connection for those who have the misfortune to be both blind and deaf. we can not taste it. . Toyota and General Motor. the skin can come to the rescue.
Brand Sense of GM &Toyota Motors: .
Without that no brand will fill the full criteria. So every brand will focus the criteria.' It became known as TPS in 1970 The World Toyota Motor Corporation is one of the worldµs leading automakers. So it will carry a popular company name. 'Toyota Production System. offering a full range of models. The name came from the Toyota Company. Company Toyota is a name which placed in every one¶s heart & mind.Secondary Brand Association This part consists of eight elements. from minivehicles to large trucks .
. Toyota has 51 manufacturing companies in 26 countries/locations. which produce Lexus.Company Global sales of its Toyota and Lexus brands.and Toyota-brand vehicles and components. Besides its own 12 plants and 11 manufacturing subsidiaries and affiliates in Japan. combined with those of Daihatsu and Hino. It markets vehicles in more than 140 countries.
Aichi Prefecture 461-8711. Toyota City. Tokyo 112-8701. Japan Nagoya Office 1-23-22 Izumi. Aichi Prefecture 471-8571. Nagoya City. Higashi-ku. 1937 . Japan Establishment August 28.Company Corporate Data: Toyota Motor Corporation Head Office 1 Toyota-Cho. Bunkyo-ku. Japan Tokyo Head Office 1-4-18 Koraku.
But now a day it runs its business in different sector in the world. and continued with a growing network of overseas plants. Toyota launched its first small car (SA Model) in 1947. Production of vehicles outside Japan began in 1959 at a small plant in Brazil. It started its business from Japan. .Country Toyota mainly comes from Japan.
. embracing the three major car markets of Japan. North America and Europe.Country Toyota also has a global network of design and 'Research and Development' facilities.
Channel of Distribution It¶s an unlimited count in every aspect means like they have to launch many channels in different parts in the world .
USA Uruguay Venezuela .Channel of Distribution IN AMERICA Argentina Bolivia Brazil Canada Chile Ecuador French Guiana Panama Peru Dominica Dominican Republic Jamaica Mexico United States of America Hawaii.
Spain Sweden Switzerland .Channel of Distribution IN EUROPE Austria Germany Great Britain Greece Finland France Spain Canary Islands.
Channel of Distribution ASIA & OCEANIA India Indonesia Israel Pakistan Philippines Bahrain Bangladesh Bhutan .
They never merge their operations with others. .Co-Branding Co-branding also called brand building or brand alliancesoccurs when two or more existing brands are combined into a joint product and/or marketed together in some fashion. So Toyota is a brand who cannot use this strategy but also give a name called LEXUS.
.Characters They don¶t use any particular characters. They can use a character like a LOGO & NAME.
Events Toyota arrange different types of event all around the year for there customers. Most recent events: . distributor and stakeholders.
Frankfurt and London Toyota unveiled the new RAV4 for the European market and exhibited other vehicles at the 61st Frankfurt International Motor Show .Events TMC held its annual information meetings in New York City.
. 2005/01/06 Toyota's Contributions to Relief and Recovery Efforts for Victims of the Indian Ocean Tsunami. 2005/01/21 Toyota's Contributions to Relief and Recovery Efforts for Victims of the Indian Ocean Tsunami. 2004/12/27 Toyota's contribution to relief and rescue efforts for casualties of Asia quake.Third party source 2005/10/12 Toyota Provides Aid to Pakistan for Earthquake Relief 2005/02/04 Toyota's Contributions to Relief and Recovery Efforts for Victims of the Indian Ocean Tsunami.
. the world's largest automaker. has been the global industry sales leader since 1931.GENERAL MOTORS Company General Motors Corp.
of South Korea .Country Developing partnerships around the world.GM is the majority shareholder in GM Daewoo Auto & Technology Co.
China.Country Asia-Pacific Operations General Motors Asia Pacific has assembly facilities and sales operations in 15 countries in the Asia Pacific region Australia. India. Korea and Thailand . Indonesia.
Country GM Africa and Middle East Operations GM¶s Africa and Middle East is part of its LAAM (Latin America. and Middle East) business region . Africa.
Channel of Distribution .
But they can¶t follow this part.Co-Branding They have to launch different category of product. .
Characters They can¶t focus any particular character but they have to use their name & logo. .
Spokespeople They can¶t follow any particular endorser. .
.Events They can arrange different type of events & shows.
Pricing is an important element of the marketing mix which has not received the attention it deserves. A survey of top marketing executives rated pricing as the most critical aspect of their job. "Pricing is at the very centre of the market strategy ... It alone provides more leverage on your sales and profits, both short and long-term, than any other single facet of your total business decision-making process"'.
Pricing strategy is an integrated discipline. It requires understanding the design of the game, the market, the competition and many other factors. If all those factors are taken into account then the full value of the game can be realized. Maximizing the value games can change markets, create new market leaders, benefit game developers.
price can be a very powerful tool in marketing, and also in making more creative content possible. Technological change is making more creative pricing strategies possible, and the industry will benefit as they are adopted. Pricing strategy is one of the most powerful tools available to a publisher. Pricing is an equally powerful tool for developers if they think about it during the development process. If pricing strategy comes late in the development process opportunities to get the maximum benefit from good pricing strategy are lost to both publisher and developer.
.Pricing strategy of TOYOTA Toyota follows value pricing strategy because they win loyal customers by charging a fairly low price for a high quality offering.
. and 5. emissions of criteria pollutants. Under these criteria. driving range. 3.Toyota follows hybrid Technology A recent Toyota presentation at the Tokyo auto show on hybrid vehicles extolling the environmental and practical virtues of plug-in hybrids seems to provide the intellectual underpinnings of the decision. fuel diversity. 2. obtained by Inside Fuels and Vehicles. well-to-wheels carbon dioxide emissions. concludes that based on five criteria: 1. 4. plug-in hybrids would perform as well as or better than other motor vehicle technology. The presentation. refueling infrastructure.
already challenging General Motors to be the world's largest automaker and the acknowledged leader in hybrid vehicle technology .Toyota follows hybrid Technology By developing plug-in hybrid technology Toyota.
sales up 41 percent in June. Under the program.S. 1. the company's best sales month in 19 years . which was launched last month. GM has been selling 2005 model cars and trucks at the same lower price a GM employee would pay. on Tuesday extended its "Employee Discount for Everyone" consumer incentives program through Aug.GM Extends Employee Pricing General Motors Corp. The marketing campaign drove GM's U. a move that is prompting Ford and Chrysler to mount similar programs to move excess inventories and keep GM from gobbling up market share.
1´ The management team at GM broke new ground in pricing strategy. The developed a product for every market segment from Chevy to Cadillac. . with a price aimed directly at the income level of the target market. marketing. They linked price. To compete with Ford it developed a strategy eventually articulated as ³A car for every purse and purpose. design and other factors in new ways.GM Build and Change an Industry with Price General Motors wanted to surpass Ford and become the number one car company. They did not believe ³one price (and car) fits all´ in fact it realized that Ford's strategy made Ford Motor Company vulnerable.
Model and Prices of GM cars .
Model and Prices of TOYOTA cars .
Retailer can introduce their own brands by using their store name.Distribution Channel of TOYOTA and GM These brand name products may come from manufacturers or other external sources or from the store itself. especially in Europe. have actually introduced their own brands. which they sell in addition to or some times even instead of manufacturer brands. creating new names or some combination of the two. Thus many distributors. .
So if you want to buy the product of TOYOTA and GM. In Gulshan there is a one showroom. Andif we tell about GM in shatrasta more there are GMS showroom. in Bangladesh you can get it to contact the dealer in Bangladesh. Thus TOYOTA distributes their product in different countries in the world in direct and indirect ways in cost effective way. For example if We consider about Bangladesh they send their product in customer hand by dealer. .
TOYOTA follows Hybrid Channel .
IMC Integrated Marketing Communication .
third party source. They mainly go for TV ad. They do lots of advertising for there product. They develop true sellable story to inform their position. More or less they try or develop there IMC based on the ROI (relevance. their value innovation. Events. and the personality of their brand through IMC .IMC:(intregrated market Communication) As they are the two largest car manufacturer in the world. In our diagram . sponsorships. impact). importance. That will result or create awareness customer communication.
IMC:(intregrated market Communication) .
Creativity and Impact: Coverage and cost effectiveness Captivity and attention Selectivity and flexibility Public presentation Pervasiveness Amplified expressiveness Impersonality . It has the advantage of combines sight. goods. sound. or service by an identified sponsor. and motion appealing to the sense also high attention and high reach.Television commercial: Advertisement: Any paid form of non personal presentation and promotion of ideas.
Video clips for Toyota .
Video clips for Toyota .
Video clips for Toyota
Video clips for Toyota
Video clips of Honda
Video clips of Honda .
Video clips of Audi .
Video clips of Audi .
Interaction: The message can be changed depending on the person¶s response. business Asia fortune and other well reputed magazine all over the world .Print media Non public: It is non public because the message is normally address to a specific person. Toyota and Gm do their advertisement in the magazine like Time. Customized: The message can be prepared to appeal to the addressed individual Up to date: A message can be prepared very quickly.
Print media .
Print media .
Print Ad .
Print Ad .
Print Ad .
Print Ad .
Print Ad .
. Eyes on the road.Print Ad Hands on the wheel.
Print Ad .
Print Ad Experience prestige. .
Print Ad Living room. .
Print Ad A work of art. .
more fuel-effi cient package. and an important product for its dealer network.Print Ad Bring it on. 16 General Motors Corporation HUMMER H3 Manufacturers are fi ghting for every point of market share they can get. General Motors Corporation . The all-new H3 represents a signifi cant step in the HUMMER brand¶s rapid growth. Expanding the HUMMER lineup is an important part of our drive to grow sales volume. The H3 is authentic HUMMER style and off-road capability in a smaller.
We¶re proud of the number of people we¶ve helped with fi nancial services through this important member of the GM family.Print Ad Drive more dreams to reality. GMAC is a strong contributor to GM¶s bottom line and a great partner in helping sell cars and trucks around the globe. General Motors Corporation 33 .
a Chevrolet Colorado.Print Ad Touching lives. . Here. delivers fresh water to people at a tsunami relief center in southern Thailand . one of many vehicles donated to the Asian Red Cross. GM responded with fi nancial aid and hands-on assistance. After the devastating tsunami struck Southeast Asia and Africa in 2004.
Print Ad Drive more great new cars and trucks. It¶s the core of what we do. It¶s our reason for being. And we¶re on the right track. . A global portfolio of great vehicles is key to our market and business success. It¶s our focus every day.
and we¶re driving to get there. .Print Ad Drive To a bright new future. We see a new world of possibilities ahead.
.Event Management Any marketing is not possible with out event. As product like car they always do the event when there is new product in the market it is beneficial for them. It makes all the distributors and other supports intermediaries¶ under one roof.
000 for Charity . Raises $100.Event Management The description of their events is given below GM Ten Rocks Hollywood with Celebrity Fashion Show: 4th Annual Event Draws A-List Stars.
Event of GM .
Event Of Toyota TOYOTA CLOSES UP .
TOYOTA CLOSES UP .
. The top 10 car manufacturer according to 12/6/05 are.Competitive scenario There are many competitors in this arena of automobile manufacturing.
Top 10 Car Ranking by Package (12/6/2005) .
Top 10 Car Ranking by Model (12/6/2005) .
With the help of this map we can easily identify the competitors their pricing strategy.Positioning map for different brands cars This map is developed on the basis of the brand equity and price for different brands cars. their position and where my brand is standing .it is very useful to develop the marketing strategy to keep the competitors in the mind . Brand equity is placed in the vertical axis and price is placed in the horizontal axis.
Based on the price .
Top 10 Car Ranking by Model (12/6/2005) .
Based on price .
Positioning map for different brands cars Based on Brand Equity .
Position for residual Brands (consumer convenient) .
Position for residual Brands (Luxury) .
Toyota Sales by region in 2004 .
Sales forecast for Toyota For 2005-2008 1=1000 vehicles .
1 =0.3 sale s foe T oyota .2 =0.Sales forecast for Toyota ore caste 2000 1950 1900 Sales 1850 1800 1750 1700 1650 1998 2000 2002 2004 Ye a r 2006 2008 2010 Sale(Di) =0.
General Motors Forecasts For 2005-2008 .
2 =0.General Motors Forecasts Forecaste sales or GM 4800000 4750000 4700000 sales 4650000 4600000 4550000 4500000 2000 2002 2004 2006 ear 2008 2010 Sale(Di) =0.1 =0.3 .
How GM Can Fix itself INVEST IN THE FUTURE CUT A NEW DEAL WITH WORKERS FIX THE RETIREMENT PROBLEM MAKE SOME HARD CHOICES ABOUT CAR MODELS
How Long Can G.M. Tread Water?
March 10 - Since the Depression, General Motors has reigned as the world's largest automaker and a pillar of American economic might. But now the company is broadly struggling and facing the humbling possibility that it will be displaced by Toyota at the top of the auto industry within a few years.
The car company in front
Toyota makes lots of money and is overtaking General Motors to lead the world's car industry. What is the secret of its success
rapid product development and obsession devotion to customer satisfaction is enough to explain Toyota's enduring success. . even the combination of its world-leading manufacturing.
Fiat Is In Deep. Deep Trouble" A WA OUT One plausible scenario. . say those close to Fiat. "Fiat is in deep. deep trouble. is that persuades Wagoner to inject cash into Fiat in exchange for canceling the put. That could pave the way for an Italian state-owned holding company to participate in a capital increase in 2005.
experts .IMAGE PROBLEM Their biggest problem is a bad image. To climb back. Fiat will have to pump as much as $1.5 billion more a year into newmodel development than the turnaround plan envisions. This leads to a continuous price deterioration.
.Does the world need General Motors ? According to John Casesa. Merrill Lynch & Co. automotive research. "General Motors has $20 billion of cash. pays a $2 annual dividend and believes that it can someday make $10/share under the right conditions .
.Recommendations Both the company developed their brand by using the tem guide line of David aaker but now the over all scenarios suggest that GM is in not very good situation. To remain in the market that should create Blue Ocean that means they have to innovate value and offer that value with low price.
They should eliminate the factors that industry takes for granted like enological terminology & distributions. . aging qualities above the marketing.Recommendations They have to reduce the range of their product and the factors that below the industry standard.
Than a new value will create for them but they have to remember that it should not too futuristic.. .Recommendations They should create the factors that industry should offered. too technology driven and too much market pioneer it should be match with the culture as well as the religion of the consumers. Easy for selection.
.Recommendations If GM follow those recommendation or suggestion they can come back in the market .chan kim & Mauborgne which use the five sense of human being and combined it with culture and religion.beside that they have to devolve Holistic diagram (HSP) of brand sense of w.
Otherwise they will be gone form the market like IBM cpompany . their buying pattern. So they should keep innovating the values.Recommendations They have to smash their brand in every set of small parts and reengineer those parts and add them to innovate new value for the customers. All the time they have to innovate values once it is created it will be copied by the other competitors sooner or later. their disposable income and their latent demand. They have to update the value of shifting their knowledge about customers. Since marketing is a perpetual activity it requires updating and up grading the entire marketing concept.
Thank You All .
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