Data Analysis and

Interpretation
KMO and Bartlett's Test
Kaiser-Meyer-Olkin Measure of Sampling .811
Adequacy.
Approx. Chi-Square 336.462
Bartlett's Test of 45
df
Sphericity
Sig. .000

The value of KMO statistic (0.811) is greater than 0.5. Thus, the factor analysis can be considered
appropriate for analyzing the correlation matrix.
 Principal Component Analysis And Scree Plot
Total Variance Explained
Component Initial Eigenvalues Extraction Sums of Squared Loadings
Total % of Variance Cumulative % Total % of Variance Cumulative %
1 5.239 52.391 52.391 5.239 52.391 52.391
2 1.682 16.825 69.216 1.682 16.825 69.216
3 1.009 10.088 79.304 1.009 10.088 79.304
4 .517 5.167 84.470
5 .438 4.385 88.855
6 .362 3.622 92.477
7 .263 2.635 95.112
8 .210 2.098 97.210
9 .165 1.651 98.861
10 .114 1.139 100.000
Extraction Method: Principal Component Analysis.

Component 1, component 2 and component 3 has Eigen values more than 1 i.e. 5.239, 1.682 and 1.009
respectively. Also, the scree plot determines that the scree is formed at component 4. Hence, we can say that
component 1, component 2 and component 3 are the important factors compared to others.
One Sample T Test
N Mean Std. Deviation Std. Error
The most important and highly
Mean
rated reasons are Location
Brand Name 52 3.8269 1.33902 .18569 (mean 4.15), security from crime
Price Range 52 2.2885 .77552 .10755 (mean 4.15), quality (mean
Size Of Unit 52 3.0769 .68158 .09452 4.07), space (mean 3.84), brand
Quality 52 4.0769 1.00676 .13961 name (mean 3.82),
Space Sq.Ft. 52 3.8462 1.10940 .15385 neighborhood (mean 3.78),
amenities (mean 3.51), and size
Amenities 52 3.5192 1.16300 .16128
of unit (mean 3.07). The rest of
Location 52 4.1538 1.07347 .14886
the factors are having mean less
Security From 52 4.1538 1.21081 .16791 than 3.
Crime
Neighbourhood 52 3.7885 1.16040 .16092
Transport 52 3.8077 1.26860 .17592
One Sample T Test
Test Value = 3 It is found from the
t df Sig. (2-tailed) Mean 95% Confidence Interval of table 6 that the null
Difference the Difference hypotheses are
Lower Upper rejected for all the
Brand Name 4.453 51 .000 .82692 .4541 1.1997 variables except
Price Range -6.616 51 .000 -.71154 -.9274 -.4956 one variable which
Size Of Unit .814 51 .420 .07692 -.1128 .2667 is size of unit. The
Quality 7.714 51 .000 1.07692 .7966 1.3572 null hypotheses are
Space Sq.Ft. 5.500 51 .000 .84615 .5373 1.1550 rejected for all
Amenities 3.219 51 .002 .51923 .1955 .8430 these variables and
Location 7.751 51 .000 1.15385 .8550 1.4527 alternative
Security From 6.872 51 .000 1.15385 .8168 1.4909 hypotheses are
Crime accepted.
Neighbourhood 4.900 51 .000 .78846 .4654 1.1115
Transport 4.591 51 .000 .80769 .4545 1.1609
Hypothesis (T test):
Claim: the average price of the house in Navrangpura is greater the Rs. 5000 per Sq.ft.
Ho: Budget of customer is less than or equal to Rs.5000
Ha: Budget of customer is greater than Rs.5000

One-Sample Statistics Since the mean of the sample is

N Mean Std. Std. Error 2.2885 and significance is 0.000,
Deviation Mean we will reject the null hypothesis.
Price Range 52 2.2885 .77552 .10755 This means the average price of
the house should be more than Rs.
One-Sample Test
5000 per Sq.ft.
Test Value = 3
t df Sig. (2- Mean 95% Confidence
tailed) Differenc Interval of the
e Difference
Lower Upper
Price -6.616 51 .000 -.71154 -.9274 -.4956
Range
Hypothesis (T test):
Ho: consumer behavior not depends on location of property.
Ha: consumer behavior depends location of property.
One-Sample Statistics Since the mean of the sample is
N Mean Std. Std. Error 4.1532 and significance is
Deviation Mean 0.000, we will reject the null
Location 52 4.1538 1.07347 .14886 hypothesis. This means
consumer behavior depends on
One-Sample Test
location of property.
Test Value = 0
t df Sig. (2- Mean 95% Confidence
tailed) Differenc Interval of the
e Difference
Lower Upper
Location 27.904 51 .000 4.15385 3.8550 4.4527
Hypothesis (T test):
Ho: consumer behavior not depends on brand name.
Ha: consumer behavior depends on brand name.

One-Sample Statistics Since the mean of the

N Mean Std. Std. Error sample is 3.8269 and
Deviation Mean significance is 0.000, we
Brand Name 52 3.8269 1.33902 .18569 will reject the null
hypothesis. This means
One-Sample Test consumer behavior
Test Value = 0 depends on brand name.
t df Sig. (2-tailed) Mean 95% Confidence Interval
Difference of the Difference
Lower Upper
Brand Name 20.609 51 .000 3.82692 3.4541 4.1997