 Vision

:
 Core

Aims To Become One Of The Top Five

Decorative Coating Companies World Wide By Levering Its experience In Higher Growth Emerging Markets. Commitment And Integrity In Dealing With Internal And External Customer. Strong Belief In Individual Ability and Creating an Environment In Which Entrepreneurial Spirit is Encouraged. To Continuously Rejuvenate Every Living And Work Space Of People And Bring Joy To Their Life

Value:

Core

Purpose:

Scib Chemicals. South Asia. Serving 65 Countries. Apco Coating. Arvind Vakil. : Berger Intern Ltd. Including Five In India. Started In 1942 By: Chiman Lal Chowksi. Suryakant Dani.. About 44% Of Total Paint Industry. Middle East And Carribean Region. Joint Venture With PPGIL of USA. South Pacific. .  Operates In 22 Countries In  Operates Through It’s Subsidiaries Such As US $ 851 Million.  Turnover:  Market  29 Share: Manufacturing Facilities World Wide. South East Asia. Champak Lal Chowksi.

Internal External S W O T Things the company does well. ©South-Western College Publishing 8.3 . Things the company does well. strengths. weakness. Things the company does not do well. Conditions in the external environment that do not Conditions in the external environment that do not relate to existing strengths or favor areas of current relate to existing strengths or favor areas of current weakness. Things the company does not do well. Conditions in the external environment that favor Conditions in the external environment that favor strengths.

Strengths Matching Strategies Matching Strategies Weaknesses Conversion Strategies Conversion Strategies Conversion Strategies Conversion Strategies Opportunities Threats .

Strengths and Weaknesses INTERNAL  Production Costs  Marketing Skills  Employee Capabilities  Financial Resources  Available Technology  Company/Brand Image .

Continuous Innovation In Products. Brand Image of Asian Paints (Market Leadership .44%) Strong And Wide Distribution Network. Separate Operational Plants To Cater Different Geographical Sectors Research N Development Support .

May Not Have The Flexibility Of Some Of Its More Focused Competitors. Infrastructure In India Is Also A Big Limitation. despite its IT advantages. could leave it week in some areas due to the huge span of control Inherent Weakness in The Products Such as Exterior Emulsions.  . Wood Coatings.Asian Paints is the World’s largest Paint Company and control of its empire.

Opportunities and Threats EXTERNAL  Social Technological   Demographi Political/Legal c Competitive  Economic .

Consumer becoming Conscious In Terms of Aesthetic and Lifestyle. International Style Of Living.To Take Over. or Form Strategic Alliances With Other Global Operators. Boom In Industrial Coating Boom Of Construction Sector. Growth of Automobile Industry. Merge With. .

. Rising Raw Material Prices. Continuous Innovation By Competitor. Growth Of Local Partner In The Market. Increased Customer Different Colour Coatings Range Demands Being a Global Operator It Is Exposed To Political Problems In The Countries Where It Has Operations.Advanced Technological Development.

moneycontrol.asianpaints. Publisher Paint India ) .com Research Paper Released By: Dilip Raghavan ( Editor.investmentz.www.com www.com www.