Hindustan Unilever Limited

Angam Nuimai(906) Anupam Prakash(911) Avinaw Kishore Prasad(917) Robin Singh(950) Sakib Mehraj(955)

Strategic outcome
HUL touches the lives of two out of every three Indians everyday Part of the 40 billion Unilever Group. The Group has more than 400 brands spanning 14 categories of home, personal care and food products Presence in over 100 countries and employs more than 174,000 people worldwide The Company was incorporated in 1933 but its products have been sold in India since 1888

India s largest FMCG Company Over 700 million consumers More than 15,000 employees, including 1,300 managers More than 200 highly qualified scientists and technologists Shareholder base of over 3.5 lakh

VISION
Four pillars
‡ To create a better future every day ‡ To help people feel good, look good ‡ To inspire people to take small everyday actions that can add up to big difference for the world ‡ To develop new ways of doing business with aim of doubling size of company while reducing our environmental impact

Mission
Unilever s mission is to add Vitality to life. We meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life.

HUL Geographic presence
Production More than 35 manufacturing locations across India, with major hubs being Assam, Uttaranchal, Himachal Pradesh, Pondicherry and Dadra & Nagar Haveli Marketing All States in India, Project Shakti

Critical Success Factors
Clear Brand Identity Visible elements of a brand (colors, design, logotype, name, symbol) that together identify and distinguish the brand in the consumers mind) Market Reach Estimated number of the potential customers it is possible to reach through a an advertising medium or a promotional campaign Tangible and intangible benefits of the brand Unique Selling Proposition - Differentiation

Critical Success Factors
Operational Effectiveness Contain low cost competition: Focus on achieving cost competitiveness to counter low cost competition Right goods, Right time, Right quality @ Right cost Innovate aggressively: Innovate, Growth, Mature, Innovate Ensure the future of business

Critical Success Factors
Winning Through People Attract and retain top quality talent: Business leadership programme or new category organization structure Success will only be achieved through highly motivated and effective people Customer and Supplier Management Satisfying customers Management of the total supply chain

Critical Success Factors
Commitment at all levels Allowing each unit to develop initiatives Providing Budgetary Support to sub groups Strategic Level Successful implementation of the strategic objectives Power brand to expand profitably to grow the business (eg: Restructure in HLL 2001) IT Systems Excellence in IT systems

HUL Strategy
‡ 1. Leverage brand portfolio and consumer understanding by Straddling the pyramid & deploying full portfolio Driving consumption & penetration opportunity ‡ 2. Winning with consumers, channels, segments/markets of tomorrow Build markets and capabilities for the future Leverage Unilever scale and know how

3. Drive increased execution rigor 4. Step-up in cost efficiency initiatives 5. Integrate economic, environment & social objectives with business agenda 

Restructured in two division Food Home / Personal care products  Improvement in portfolio products 400 products selected Manufacturing reorganized in regional networks IT systems reconfigured  Change in job management structure Reduction in managerial job classes Develop deep level expertise

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