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Shoppers stop

Competitive analysis of competitors private label (ladies western)

Presented byVipra saraswat Mfm -3 Nift -patna

Various private labels under ladies western
Stop  Life  Elliza donatein  Insense  I jeans

Stop-product and prices Category COTTON TEES SACK NECKLINE LADIES BLOUSE LEGGINGS COTTON TEES GATHERED SLEEVE TOP SSLEEVELESS BLOUSE RAGLEN SLEEVE TSHIRT KNITTED ROUND NECK TEE TSHIRT WITH BEADS PINTED BLOUSE BURBURRY TUNIC WITH RUFFLE NECK SLEEVELESS KNITTED TUNIC SLEEVELESS LADIES BLOUSE WITH SLIT COLLAR Price points 399 499 499 499 499 599 599 599 599 599 599 599 599 .

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Elliza donatein –product and prices .

Insense –product and price .

I jeans-product and price points .

Life-product and price points .

Pantaloons Various private labelsqHoney qRig qAnnabelle qLee cooper qAjile qbare denim  .

Honey-product and price points .

Bare denim-product and price points .

Rig –product and price points .

Ajile-product and price points .

Annabelle-product and price points .

Umm-product and price points .

Lifestyle-product and price points  Various  Ginger  Code  Fame private labels of lifestyle forever  bossini .

Ginger –product and price points .

Code-product and price points .

Fame forever-product and price points .

Bossini-product and price points .

Westside Various private labels under westside  Westernwear  Nuon  Gia  .

Nuon-product and price points .

Western wear-product and price point .

Gia-product and price point .

Brands and their average price .

Brand and their conversion rates .

Lifestyle-conversion rates .

Pantaloons-conversion rates .

Westside-conversion rates .

Shoppers stop-conversion rates .

Brands and their conversion rates .

Reason for high cr  High product width and depth provided by the brands.  Casual tees available at low prices.  Availability of sportswear in Ajile brand which is not available in other private labels.  Low prices compared to other private labels.  Low priced denims available in different sizes and fits. .

Sales of different brands .

Pantaloons .

shorts and jackets .  Reasons for high sales Bare denim provides denims in all fits and sizes.which is a fast moving zone of pantaloons.  .  Ajile offers sportswear including trackpants .Bare denim has highest sales in pantaloons followed by ajile.

Shoppers stop .

 Elliza donatein provides formal shirts and designer tops. Reasons for high sales Insense provides with designer partywear collection including embroidered and embellished tops.   .

Reasons for low sales in i-jeans
 Denims

not available in all sizes.  Very few colors available  Availability of only slim fit jeans.straight fit and strechibles not available.  Non availability of capris and shorts.  Collection of T shirt is very limited .

Lifestyle

Reasons for high sales of ginger and fame forever
 Availability

of very low priced tees in all colors and sizes.  Availability of casual stuff like jodhpuri pants, harem,shorts, shrugs, cotton and denim skirts etc.  Low priced dresses available.

Westside .

 Provides all kinds of designer clothes in large sizes. .Reasons for high sale:  Location  High product length and at comparatively lower prices  Display  Brand gia provided apparel for oversize women.

Brands and their average sales .

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Mapping on the basis of sales and price .

Perceptual mapping of various brands Price Price .

   Consumer perception about various brands  .

Sample population .

Perception about pricing .

Perception about product quality .

Preference of range .

Awareness about private labels .

Reason for prefering a private label .

Preference for products .

Store needs to increAse its product portfolio .

Reason for prefering a particular store .

Satisfaction level of consumers .

FI ND IN GS   .

FINDINGS .

FIN DI NG S .