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Malik Animal Wanda (PVT.

)
LTD
PROJECT SUPPLY CHAIN MANAGEMENT

Introduction  Animal Feed Manufacturing Company  Started Production in 1993 with one Manual Feed Manufacturing Plant  Upgraded in 1998 to most Advanced Production Unit in 1998  Expanded to 3 Feed Manufacturing Units in:  Dubai  Dubai  Dubai  Established 4 Broiler Breeder Farms  Established Afghanistan’s First Single Stage Hatchery in Afghanistan.  Built Bulk Storage Silos in Afghanistan .

M GM G.M Admin G.M Finance G.R Manager I.T Analyst Area sales Purchase Project Account Network Software Assistants Supervisors Audit Officers H.T Marketing Procurement Production Zonal Manager Admin Production Quality Manager Internal Deputy Assistant System Managers Procurement Officers Manager Assurance Finance Auditors Manager H.M Audit Manager HR Manager I. Organogram CEO Director Manager G.R Officers Managers Officers Coordinator Officers Administrator Engineer Sales Techical Assistant Officers .

Feed Production  Producing 700.000 Tons of Animal Feed Annually .

Chick Production  Producing 27 Million Day Old Chicks Annually .

Supplements and Minerals  Procured From National And International Market In Bulk And Stored  Malik Animal Wanda has Bulk Silo storage of 80.000 Tons of Grains  Advantages of Bulk Storage:  Manufacturing Cost is lowest  Maintaining Best Quality when Grain Prices increase  Business Model is Pivoted on Quality not Price .Supply Chain Overview Supplier:  Major ingredients of Animal feed are Grains.

Business Success Cycle Cost Efficient Bulk Procurement Cash Higher Supply Payments to Chain Surplus Supplier Better Quality Cash Sales Lesser Price .

Supply Chain Overview Manufacturing:  Introduced Modern Manufacturing Techniques in Market  Adopting Lean Manufacturing Practices  Similar Machinery in All Units:  Less Machinery and Parts Suppliers  Rotation of Production Staff and Key Resources  Similar Processes and Procedures  Geographical Locations of Production Units give Tactical Advantage  Backup in case one Unit goes down  Reduced Transportation Costs  Efficient Utilization of Raw Material .

Supply Chain Overview Distributors:  Different Brands to capture more market through Multiple Distributors in one Area  Distributors have loyal customer base due to strong Backup Services  Transfer of Risk:  Debt Collection  Buffer Storage  Marketing  Brand (Delta Wanda) Exclusively for Distributors  Better Discounts to Distributors  Lesser Technical Assistance Cost .

Supply Chain Overview End Consumers (Farmer):  Very Selective Farmers with Good Reputation in Market  In terms of Payments  In terms of Performance  Volume  Active Feedback Loop  Ability to gauge market trends  Adjustment of Feed Formulation  Knowledge of Market Good Practices .

Supply Chain Obstacles: Raw Material  Grains  Manipulation of Brokers  Indirect Selling  Blind Auctions  Import of Grains  Diplomatic Relations  Foreign Exchange Rate Variation  Transportation  Supplements  Manipulation of European Suppliers (Good Research)  Cheaper Products call for Sensitive Production Techniques  Availability .

Supply Chain Obstacles: Transport  High Cost of Transportation at time of Harvest  Geographical Locations of Farms  Sensitive Nature of Goods Handling  Moisture  Temperature  Bio-Security .

Supply Chain Obstacles: Logistic Centers:  Block Storage in Grains Producing Area  Control of Moisture  Control of Grains Quality  Timely Consumption  Third Party Warehouses  Finished Goods Storage  Small Life Cycle  Theft  Wrong Deliveries .

N Risk Description Risk Type Variables Category d Existing Control Description Appropriate Planning and 1 Exchange Rate Fluctuations Procurement Financial Analysis Medium Low Forecast Demand and Supply Appropriate Planning and 2 Raw material Price Fluctuation Procurement Gap High High Forecast Deterioration of grains in Reported Quality Lab Frequent Sampling and 3 warehouse Inventory Test Critical Low Testing Shortage of grains due to bad Appropriate Planning and 4 crop Procurement Agricultural Analysis Critical Medium Forecast Demand and Supply 5 Excess Grains Forecast Gap Small Low Demand and Supply Analysis Reported 6 Availability of Raw Material Inventory Unavailability High Medium Forecasting 7 Production Unit Breakdown Systems Quality Audit Critical Low Preventive Mantainance Intellectual 8 Stolen Formula Property Audits High Low Encryption Intellectual Frequent Sampling and 9 Product Failure Property Reported Feedback Critical Low Testing 10 Worker's Strike Disruption Labor Disputes Medium Low HR Management 11 Raw Material Theft Inventory Audits High Low Internal Audits 12 Transporters Strike Disruption Political Disputes Critical Medium Company Owned Fleet 13 Law and Order Disruption Terrorism Critical Medium Management 14 Bad Debts Recievables Background checks Critical High Customer Management Demand and Supply Appropriate Planning and 15 Over Production Forecast Gap Medium Medium Forecast . Supply Chain Risk Risk Information Impact Risk Likelihoo S.

Based on their broad experience in this industry and indicators such as stock markets.g. farmers and brokers in local and international market.Resilience Strategy Backup plan for any disruptions in the supply chain. . procurement department can closely predict if the prices of certain crop will go up. E. Procurement department is always in touch with raw material suppliers. The relicense strategy in effect at the Malik Animal Wanda is as under:  Forecasting : Each department has dedicated personal to closely monitor the current situation in market.

Production Units never stop <1 day . 3. Due to the floods in India. 4.Resilience Strategy  Multiple Suppliers 1. Malik Wanda relies not only on multiple suppliers but also multiple sources  Multiple Production Units 1. Soybean prices increased and Malik Wanda sold out corn in local market from its excess stocks at very good profit. multiple sources and suppliers of each raw material used 2. 3 Production units 2. multiple suppliers of Soybean in market are from Indian or American market. always has backups 3.

. resilience plan and mitigation strategies of risk.Conclusion  With its supply chain management.  It has been a trendsetter in the market with maximum supply chain surplus as compared to its competitors. Malik Wanda is producing top performing products.