Professional Documents
Culture Documents
Demographics
• Age 21+
• Financial Independance
Psychological Status
• Know what they want from life
• Out going and sports/fun loving
• Vibrant social life and more socializing
Brand Heritage Brand Values Brand Reflection
146 years of rich Mind shifted, Traditional
tradition and Innovative american values,
heritage And creative workers
Brand
Brand Assets
Brand Domain personality
Joyful
Consumers like Logo,
consumption
spending time at Red,white,gold
experiance,
home watching colors,
Club ditribution
sports on tv with Crown
Sustainable
friends vintage bottle
development
design
Q3
What strategic marketing recomendations
would you make for budweiser in order to
build up the brand in Brazil?
Challenges when tragetting brazil
market
• Drinkers have historically been loyal to local
brews
• Budweiser is not from europe
• Lacks appeal to millenial generation
• Diluted image due to foreign ownership
Strategy1:Leverage Budweiser’s heritage to
re-brand to Brazil consumers
• Vintage Brand
Product – Can label
– Tap design
• Non traditional advertising
Promotion – Sponsor targeted events
– Traditional print ads
• Sell beer in cans at targeted bars
Placement – Local establishments
– Metropolitan cities
• Price to remain unchanged
Pricing
– Signal to consumers that product has not changed and
– the price too
Strategy 2: Introduce new “premium high
end” product varient
• New product name and recipe
Product