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Airtel vs

Idea
Changing of advertising due to competition

MOST OF THE ADVERTISEMENT WERE OF THE SERVICES THEY PROVIDE • THERE WERE COMPETITION ACCORDING TO THEIR PRICE FOR THERE SERVICES. • TOO MANY ADVERTISE OF THERE SEVICES. .

Digital television. India • Headquarters: Mumbai.airtel. phone. 22 years ago • Founded: 1995.ideacellular.com • Website: www. India • Key people: Sunil Mittal (Chairman) • Key people: Kumar Mangalam • Gopal Vittal (CEO) Birla (Chairman) • Products: Fixed line telephone.Broadband. 22 years ago • Founder: Sunil Bharti Mittal • Founder: Kumar Mangalam Birla • Headquarters: New Delhi. 1995. Introduction AIRTEL IDEA • Type: Public • Type: Public • Industry: Telecommunications • Industry: Telecommunications • Founded: July 7.Mobile • Products: Mobile telephony.com .Satellite wireless broadband television.Internet • Parent: Aditya Birla Group. television Axiata • Parent: Bharti Enterprises • Website: www.

Brand Ambasiders AIRTEL IDEA .

COMPETITION Market share .

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Airtel Idea • Making of song • Number display adv 98 song • Proud to be indian (bharti) • What an idea sirji • Express your self • An idea can change your life • Song change • A network that works • logo change everywhere(honey bunny) • The smartphone network • IIN • Call 129 • No ullu banoing • 1 rs internet • no ajnabi • Jo tera hai vo mera hai • The biggest small changechange-2016 • Har ek friend zaruri hota hai • India jitna bada network • Open network • 4g challeng-2015 • Widest network .

Challenges .

Both Airtel and Idea started giving more data package which says that they are affordable for Airtel And Idea and they could have done that earlier as well. .COMPARISON OF AIRTEL Vs IDEA • The information gathered show us that the Airtel had aggressive pricing strategy because when Rjio started giving freebies. Instead they were over charging the customers for a very long time.

.CONCLUSION • Most of the adv are of there services they provide for their product. • Lots of the further adv are made by comparing the jio so the competition is more with the jio rather than idea.

Altamash 3.Rupali 2.Pravina .Thank you Presented by 1.