o6:30 am to 10 am oThe breakfast show has been running since 1967, Nick took presenter role in 2012 as the 15th presenter oIt’s produced solely by the BBC, from broadcasting house in London oThe music played is largely play listed – chosen previously rather than randomly picked at the time oTarget demographic for Radio 1 Breakfast show – 15 to 29 years old SONGS PLAYED o playing new, initiative music as well as well known popular tracks o40 records a week for daytime play oA-List record played 25 times a week oB-List record played 15 times a week oC- List record played 8-10 times a week oOn top of music, there is gossip & interesting topics to the demographic oImportant political topics when necessary OWNERSHIP OF THE BBC oBBC has 10 radio stations covering the whole of the UK oBBC is a public service broadcaster oEach station has a different remit, content, style & target audience oBBC Radio 1 remit – ‘to entertain & engage a broad range of young listeners’ ‘offer a range of new music, support new emerging artists – especially from the UK’ oBBC overall remit – ‘Inform, educate & entertain’ FUNDING oFunded by the Television license fee o2016/17 budget of £34.7 million – over £6million less than previous years oCosts on average 1.2p per listener per hour AUDIENCE oThe shows audiences are declining- as are the audiences for BBC Radio 1 in general o2017, Nick Grimshaw’s show attracts 5.29 million listeners per week compared to 5.7 million last year oRadio 1 has 9.7 million listeners aged 15+ o13 million less 15-24 year olds listen to radio in the last 7 years o^^ this may be because… 1. We have other ways of streaming music 2. Music is so broad in style now that youths would rather choose exactly what they’d like to listen to 3. Music can be found over various other platforms – making us active rather than passive in finding music AUDIENCE CATEGORISATION oRAJAR – Radio Joint Audience Research oRAJAR is in charge of measuring radio audiences in the UK oJointly owned by BBC oThe find out who’s listening, what appeals to them, identify target audience etc. AUDIENCE INTERACTION oPhone ins oSocial media – young listeners more so o‘mates around the table’ presentation style – makes the listener feel involved in the conversation, like their in a group of friends oRadio 1 website, CONVERSION can be used here when listening to radio on your computer oShows with live studio feed oRadio 1 are more so than ever having to fight to attract its audience because its target audience in modern society now have alternatives to radio CONDITIONS Radio 1 should: oBroadcast at least 60 hours of specialist music each week oEnsure that 50% of content in peak time is speech oBroadcast at least 160 new sessions a year oEnsure that the majority of the music tracks in daytime are new each year, with continuous particular support for new & emerging UK artists alongside established artists