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BBC RADIO 1 BREAKFAST SHOW

oNick Grimshaw presents BBC Radio 1 every morning


o6:30 am to 10 am
oThe breakfast show has been running since 1967, Nick took presenter role in 2012
as the 15th presenter
oIt’s produced solely by the BBC, from broadcasting house in London
oThe music played is largely play listed – chosen previously rather than randomly
picked at the time
oTarget demographic for Radio 1 Breakfast show – 15 to 29 years old
SONGS PLAYED
o playing new, initiative music as well as well known popular tracks
o40 records a week for daytime play
oA-List record played 25 times a week
oB-List record played 15 times a week
oC- List record played 8-10 times a week
oOn top of music, there is gossip & interesting topics to the demographic
oImportant political topics when necessary
OWNERSHIP OF THE BBC
oBBC has 10 radio stations covering the whole of the UK
oBBC is a public service broadcaster
oEach station has a different remit, content, style & target audience
oBBC Radio 1 remit –
‘to entertain & engage a broad range of young listeners’
‘offer a range of new music, support new emerging artists – especially from the
UK’
oBBC overall remit – ‘Inform, educate & entertain’
FUNDING
oFunded by the Television license fee
o2016/17 budget of £34.7 million – over £6million less than previous years
oCosts on average 1.2p per listener per hour
AUDIENCE
oThe shows audiences are declining- as are the audiences for BBC Radio 1 in general
o2017, Nick Grimshaw’s show attracts 5.29 million listeners per week compared to 5.7
million last year
oRadio 1 has 9.7 million listeners aged 15+
o13 million less 15-24 year olds listen to radio in the last 7 years
o^^ this may be because…
1. We have other ways of streaming music
2. Music is so broad in style now that youths would rather choose exactly what they’d like to
listen to
3. Music can be found over various other platforms – making us active rather than passive
in finding music
AUDIENCE CATEGORISATION
oRAJAR – Radio Joint Audience Research
oRAJAR is in charge of measuring radio audiences in the UK
oJointly owned by BBC
oThe find out who’s listening, what appeals to them, identify target audience etc.
AUDIENCE INTERACTION
oPhone ins
oSocial media – young listeners more so
o‘mates around the table’ presentation style – makes the listener feel involved in the
conversation, like their in a group of friends
oRadio 1 website, CONVERSION can be used here when listening to radio on your
computer
oShows with live studio feed
oRadio 1 are more so than ever having to fight to attract its audience because its
target audience in modern society now have alternatives to radio
CONDITIONS
Radio 1 should:
oBroadcast at least 60 hours of specialist music each week
oEnsure that 50% of content in peak time is speech
oBroadcast at least 160 new sessions a year
oEnsure that the majority of the music tracks in daytime are new each year, with
continuous particular support for new & emerging UK artists alongside established
artists

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