MODES OF TRANSPORT

ROADS

RAIL

SEA

AIR

PIPELI NE

OTHER S

Advantages And Disadvantages

MODES OF TRANSPORTATION
7% 5% 2% 2% 3% ROAD RAIL SEA PIPELINE AIR-INT AIR-DOM OTHER. 80% 1%

TRADITIONAL MODES OF TRANSPORT

HUMAN POWERED

ANIMAL POWERED 

The largest Global Service Participants of FedEx.  South Asia's leading provider.  Began Operations : Nov,1983  Headquarters : Mumbai, India  Alliance with DHL  Destinations Serviced:  Domestic - over 21,000 loc.  International - more than 220 countries . 

Revenues ¶09- Rs 98,253 Lacs.  It has38% Share in Domestic market.  Air Support : 3 Boeing 737 and 4

Boeing 757 freighters.  Ground Support : 5,658 vehicles.  Number of Shipments : Jan - Dec 2009. Handled (in Lacs):  Domestic - over 790.  International - over 7.  People Force : Over 6,300. 

VISION 
To be the best & set the pace in the air express integrated transportation & distribution industry.  Focusing on core domestic products to expand market share & consolidate unique & premium position in the Indian market.

LOGISTICS IN BLUE DART 

ITS CUSTOMS & REGULATORY EXPERTISE ‡Has a dedicated team of specialists.

‡It¶s Air Network- The only 1 of its kind in the country today, focusing on carriage of packages as its prime business. ‡ ICRA Ltd.-highest "A1+" Rating for their Commercial Paper Programme of Rs. 25 cr.

Services

Domestic

International

Dart Apex

Dart Surfaceline

Smart box

Express Pallet

Delhi Kolkata Ahmedabad Indore

Mumbai

Pune Bangalore Chennai

Roadways Airways

Cochin

Domestic Services: 
DART APEX:  Door-to-door delivery service

for shipments weighing 10kgs & above.  Economical option - Airportto-Door service from the major airports. (Chennai, Mumbai, Delhi, Kolkata, Hyderabad). 

DART SURFACELINE:
y Economical, door-to-

door, ground distribution service for shipments weighing 10 kgs & above.
y Cost effective logistics for

less time-sensitive shipments.
y Over 25,498 loc. 

SMART BOX.
y Available modes ² air express & ground express y Convenient, economic & doorto-door delivery service within India. y The units come in 2 sizes10kgs & 25 kgs which can accommodate variety of products.

Benefits:
y Insurance cover ² assist in

claim process. y Single window clearance ² shipments are picked, transported, processed & delivered. y Real time information ² through net or adv. Tracking system.

y Free proof of delivery on demand ²

information related to date, time. y Flexibility ² options available. y Economical ² cost effective logistics & cost savings in warehousing & inventory. y Secure shipments ² ensures safety & security.

International Services:
y International services of Blue dart are taken over

DHL EXPRESS in 2002. y A one-stop shipping process for reliable, timedefinite, door to door delivery of international documents & packages. y The service offers access to 220 countries & territories. y Quality network of Blue Dart and DHL.

EXPRESS PALLET:
y Most Economical, Convenient & Flexible way to

send heavy goods abroad, from DHL. y Ideal for heavier shipments: 50kgs, 75kgs, 100kgs. y Same box foldable in three dimensions to accommodate shipments from 50kgs to 75kgs to100 kgs.

y The dimensions of Express Pallet are as follows
Kgs. 50 75 100 Length 790 mm 790 mm 790 mm Breadth 790 mm 790 mm 790 mm Height. 470 mm 640 mm 810 mm

y The Express Pallet is also very economical. y For Example:

- A 50 kg shipment to USA- Rs 15,250, - A 75 kg shipment-Rs 21,000 while -A 100 kg shipment- Rs 28,000 with savings of 38%, 39% and 37% on normal Express rates.

Process
I- Groupage Transport II- Full Load Transport III ² Groupage Transport

PROCESS OF TRANSPORTATION IN BLUE DART.

Process
I- Groupage Transport II- Full Load Transport III ² Groupage Transport

PROCESS OF TRANSPORTATION IN BLUE DART.

Process
I- Groupage Transport II- Full Load Transport III ² Groupage Transport

PROCESS OF TRANSPORTATION IN BLUE DART.

y Parcels are differentiated on the

basis of THREE LETTER codes and tracks allotted to each.
y 80-85% goods are hardware goods

from the IT sector. 

Goods are tallied and

reloaded at all the stagesoffice, warehouse, main hub, and also the shipment area. Approx. 17 times.

Frequency:
y Amt .of goods transported varies order they cater. y Unlike other transportation companies BD does not

wait for completely filling the van or vehicle. y Country s only service provider-fleet of 7 freighters( 4 Boeing 757 & 3 Boeing 737).

FREQUENCY
QUALITY TRANSPORT rather than QUANTITY TRANSPORT}. TRANSPORT i.e. frequency depends upon ³TIME´ & not ³WEIGHT³.

INITIATES CUSTOMER SATISFACTION BENCHMARK:
y It provides Proof of Delivery(POD) as soon as possible to its customers. y It cures customer·s conventional woes.

y It initiates Internal Benchmarking. y It evolves Marketing Strategies to

enable its business to its customers.

Blue Dart Express Ltd. Senior Vice-president (Marketing & Projects) Mr.TULSI MIRCHANDANI Says That"The express service Industry does not have any external benchmark to look upto. Company·s therefore,decided to look into some of the operations that successfully institutionalised internally,& use those as benchmark to efficiently address various customer needs."

y The professional teams

monitor the exact status of various shipments of its clients, especially air cargo services.
y They track the specific

geographical areas where the problem persists through Internal technology tool & other aligned systems.

FINDINGS

RAJESH GUNDETI

How far has Blue Dart expanded its network in India?

India 100 Branches 13000 Location

What makes your company different than others?

Reliable Time saving Convenient Accuracy Communications technology

WHAT ARE THE CHALLENGES FACED BY BLUE DART?

-CANNOT FOCUS ON ITS
DOMESTIC SERVICES. -National services are expensive. -Transportation by roads causes delays.

What is the competitive advantage?

Offers entire range of services.
-

-Its services are monitored to deliver a net service level of 99.96%

Milestone Attitude?

-1st Pvt, Co. to receive government permission for operation of cargo aircraft in India. -Ideal for heavier shipments. -1st express Co. in India to receive an ISO 9001 certification & post its website on the internet. -(www.bluedart.com) 

RECOMMENDATIONS

y Main focus on the international services so

it must pay attention in the domestic services. y Blue dart must make good connection with the national airports. y At national level transportation of goods is done via road that makes delay in the service & also the national airport services are limited making it very expensive. y So, spreading to the every airport will result into quick & reasonable service.

´WE OPERATE ON A SECOND TO SECOND & MINUTE TO MINUTE BASIS. EVEN ONE SHIPMENT GETTING MESSED UP IS A CRIME IN BLUE DART.µ - BLUE DART·S MANTRA