ITC E CHOUPAL

Presented by: Priyanka Ghosh (M35) Swati bhalla (M56) Sumitra Nandan (M54) U.Prabir Jaiswal (M61) Ujjal Banargee (M62)

Introduction
E-Choupal is an initiative of ITC Limited (a large multi business conglomerate in India) to link directly with rural farmers for procurement of agricultural / aquaculture produce like soybeans, wheat, coffee, and prawns. eChoupal was conceived to tackle the challenges posed by the unique features of Indian agriculture, characterized by fragmented farms, weak infrastructure and the involvement of numerous intermediaries.

What is eChoupal
The echoupal Infrastructure An ICT kiosk with Internet Access ‡In the house of a trained farmer Sanchalak ‡Within walking distance of target farmers ‡Additional investments in Solar Power & VSATs to overcome weak infrastructure.

The echoupal Infrastructure
Managed by the erstwhile middleman Samyojak- A trader appointed by ITC, provides various services under ITC supervision e.g. Quality Testing, Electronic Weighment, Storage, Payments. New made-to-design hubs(Choupal Sagar) being built, to overcome the shortage of space in the traditional warehouses for parking (tractors / trollies) and farmer utilities,besides many operational problems.

How is eChoupal different?
1. Freedom of Information Information & Knowledge is free of cost No initial investment of the Sanchalak Not subsidized- Govt does not pay. 2. Freedom of Transaction Farmers are free to sell their produce anywhere 3. Entrepreneurship No salary paid to Sanchalaks ± a commission based model

What·s in it for the farmer?
line for the farmer Increased yields Improved Quality Reduction in Transaction costs Power of Scale to the Small Farmer Customized Knowledge despite Heterogeneity Real time information despite Distances 
Bottom

Obstacles to productivity and growth 
Loss

of productivity through soil erosion. Decline of water tables and forest resources. Dependence on out-moded farm practices. Loss and disruption of farm incomes Non-availability of alternative livelihoods. Inadequate access to primary education and health care.

ITC E-Choupal:purpose EA digital transformation. y Linking farmers to remunerative markets. y Managing risk through technology. y A dependable knowledge partner.
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The eChoupal Services
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Relevant & Real-time Information
Commodity prices, Local Weather, News

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Customised Knowledge
Farm Management, Risk Management

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Supply Chain for Farm Inputs
Screened for Quality, Demand Aggregation for Competitive Prices & Efficient Logistics

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Direct Marketing Channel for Farm Produce
Lower Transaction Costs, Better Value through Traceability

Other Services through eChoupal
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Distribution of Products and Services to Rural Markets Micro marketing
Product/Services Demos Marketing and Brand Building activities

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Pilots
Bhoomi eHealth with Private Health Service Providers eEducation Rural BPO

Current Network Size
State Madhya Pradesh Uttar Pradesh Maharashtra Rajasthan Karnataka Andhra Pradesh Choupals Villages Farmers Choupals 1750 1750 900 500 100 150 5,150 31,000 3,500,000 Hubs 43 42 22 15 2 3 127

Adding Six New Choupals Every Day
Intend Scaling up to 100,000 Villages in 15 States by 2010

ECHOUPAL WEBSITE MARATHI- KRISHI SEVA MARATHI-

ECHOUPAL WEBSITE MARATHI - SOYABEEN

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Alliances:

Thank You

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