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Chapter 15

Speaking with
Business Communication
Faciliator: Tien Nguyen

If all my talents and powers
were taken from me with one
exception, I would choose to
keep the Power of Speaking,
for through it, I would quickly
recover all the rest
- Daniel Webster

Power of Speaking
 To succeed in the workplace, you need to
become a decent public speaker





Model of the Speechmaking Process .

Things to Remember before you talk  Rule of thumb: Observe and learn from people who did it well. But they never forget what you make them feel  Quantity doesn’t matter quality is what matters Lê Duy Loan – Texas Instruments . and avoid doing it as the people who did not do it well.  People forget what you say. and they forget what you do.

and yourself  Is it within your expertise?  Think about what the audience will remember after hearing your talk  Make your talk as a story.  Consider: audience. Before you give a talk • Identify your TOPIC. occasion. Slides should be linked together  Whatever you do. don’t just read your slides! • How many minutes do you have?  TIME MANAGEMENT .

excite. provoke them . Before you give a talk • Identify your PURPOSE  The purpose is not: • To impress your audience with your brainpower • To tell them all you know about your topic • To present all the technical details  but is: • To give your audience an intuitive feel for your idea • To make them foam at the mouth with eagerness to listen to you till the end • To engage.

2007. Inc. 2005 Pearson Education. that determines the speech’s end and is the last one. and person addressed . 2010. the hearer. All Rights .For of the three elements in speechmaking .speaker. subject. ~Aristotle Copyright © 2013.

Before you give a talk • Know your Audience  Gather information about your audience  Analyze the information you’ve gathered  Ethically adapt to your audience • Remember:  No need of providing background if you talk to people who work in the same field. but it is needed for other people  The most important is to emphasize what you have done and why they should care .

and ready for action . alert.Your Audience The audience you would like • Have read all your earlier papers • Thoroughly understand all the relevant theory you are about to present • Are excited to hear about the latest developments in your work • Are fresh.

but wish they hadn’t • Have just had lunch and are ready for a doze .Your Audience The audience you get • Have never heard of you • Have heard a bit of what you are saying.

Your Audience • You have 2 minutes to engage your audience before they start to doze Why should I tune into this talk? What is the problem? Why is it an interesting problem? Facilitator: Khoa Nguyen .

Before you give a talk • What equipments are available?  Prepare a back-up plan • How to dress? • Have Supporting Material ready. • Rehearse.  Be prepared with more information and visuals if needed. but not TOO MUCH  Voice  Movement  Gesture  Write everything down? Then try to memorize? .

Before you give a speech • Analyze the content  Could audience remember something after your presentation?  What questions could be raised?  S – W analysis  Reliability and validity • Watch for the way you use language  No slang  Easy to understand? • Enjoy it!!! .

What your Talk is for… Burger Your Paper Burger Your Talk Advertisement Facilitator: Khoa Nguyen .

the above average man thinks about what he is going to say.The average man thinks about what he has said. ~Anonymous .

 Establish your credibility by identifying your position.  Preview the main points. relevant problem. expertise. question. startling fact. story. or qualifications.  Introduce your topic.Part I: Introduction  Say some good words “Thank you. . quotation. Chairman. for your kind introduction. Mr. or self-effacing story. Thank you the organizing committee for giving me an opportunity to come to this BEAUTIFUL CITY and present my work concerning ____________ “  Capture attention by opening with a promise. knowledge.

. from most important to least important.Part II: Body  Develop two to four main points. by comparison and contrast.  Arrange the points logically: chronologically. or by some other strategy. Streamline your topic and summarize its principal parts.

what should it be? • You must identify a key idea. remember this. Be Absolutely Specific . • Be absolutely specific. Say “If you remember nothing else. “What I did this summer” is No Good. • Be specific. • Go straight to the point.Your Key Idea If the audience remembers only one thing from your talk.” • Organize your talk around this specific goal. Don’t leave your audience to figure it out for themselves.

Please Use EXAMPLES • To motivate the work • To convey the basic intuition • To illustrate The Idea in action • To show extreme cases • To highlight shortcomings .

now I want to move to Y).).Please Prepare transitions • Use “bridge” statements between major parts (I’ve just discussed three reasons for X. . • Use verbal signposts (however. for example. etc.

Part III: Conclusion  Review your main points.  Provide a final focus.  Thanks people who have been helping you. or what you want them to do.  Plan a graceful exit. . Tell your listeners how they can use this information. why you have spoken.

Some Final Tips .

Don’t be too technical .

breathing. Be enthusiastic • Enthusiasm  If you do not seem excited by your idea. why should the audience be?  It wakes them up  Enthusiasm makes people dramatically more receptive  It gets you loosened up. moving around .

Pre-talk symptom is more than okay • Inability to breathe • Inability to stand up (legs give way) • Inability to operate brain .

even if you have a microphone on • Make eye contact • Watch audience for questions . not at the overhead projector • Speak to someone at the back of the room.Being seen – being heard • Point at the screen.

and not to present all your material .Handling questions • Questions are not a problem • Questions are a golden – golden - golden opportunity to connect with your audience • Encourage questions during your talk: pause briefly now and then. • Better to connect. ask for questions • Help the audience understand the question • Be prepared to truncate your talk if you run out of time.

either: • Give a brief answer • Defer the question to the end of the talk • Make sure you understand the question before answering it  Ask for clarification if you need it  Restate the question. Handling questions • Questions during the talk:  If your presentation will answer the question later. say so and move on  If your presentation won’t answer the question. and ask whether you’ve gotten it right • Have backup slides for questions you can anticipate (but don’t have time for in the main presentation) .

. thank you” .Handling questions • Don’t say “it is a very good question” • "MY VIEW is that .. but it is consistent with evidence" • “we agree to disagree on this point.. MY VIEW may not be consistent with yours.

you will be able to .. describe a serious problem. . 3. A promise By the end of this presentation. Drama Tell a moving story.9 Techniques for Gaining and Keeping Audience Attention 1. Eye contact Command attention at the beginning by making eye contact with as many people as possible... 2.

6. Movement Leave the lectern area. Demonstrations Include a member of the audience.9 Techniques for Gaining and Keeping Audience Attention 4. Use rhetorical questions. 5. Move toward the audience. . Questions Ask for a show of hands.

9 Techniques for Gaining and Keeping Audience Attention 7. pass out samples. Self-interest Audience wants to know “What’s in it for me?” . 8. Visuals Use a variety of visuals. Samples/gimmicks Award prizes to volunteer participants. 9.

so I don’t have the results I expected” • “I don’t have time to tell you about this” • “I don’t feel qualified to address this audience” .Please don’t apologize!!! • “I didn’t have time to prepare this talk properly” • “My computer broke down.

• Continuing is very counter productive • Do not say “would you like me to go on?” (it’s hard to say “no thanks”) .FINISH ON TIME • Audiences get restive and essentially stop listening when your time is up.

THE END Facilitator: Khoa Nguyen .

Sources Facilitator: Khoa Nguyen .

Sources Facilitator: Khoa Nguyen .

Sources Facilitator: Khoa Nguyen .