MARKETING STRATEGY OF PIZZA HUT

Group Members :
PRASHANT(28) PUSHPENDRA(31)

THE DATA IS COLLECTED FROM PIZZA HUT SPROAD.OBJECTIVE.SECUNDERABAD. .METHODOLOGY TO KNOW ABOUT THE MARKETING STRATEDY WHICH THEY FOLLOW TO ATTRACT THE CONSUMERS.

First Indian outlet opened in June 1996 in Bangalore. A&W and Long John Silver¶s under its umbrella. In India. Pizza Hut has 139 restaurants across 36 cities. Taco Bell. which also has KFC.500 restaurants across 91 countries. It is the world¶s largest pizza chain with over 12. .Some Quick Facts Pizza Hut is one of the flagship brands of Yum! Restaurant Int.

Marketing Mix Products Starters Pizza Pasta Salads Beverage Deserts .

.Price Pizza Hut has successfully used the high/low pricing strategy when setting the retail price of its products. Pan Pizzas start at just Rs 65. which is probably among the lowest in the world.

Surat and Mumbai¶s Chowpatty. . Special Jain menu sans root-based ingredients.Promotion Indian toppings and vegetarian pizzas Flavours like Chicken Tikka. World¶s 1st 100 % vegetarian Pizza Hut -Ahmedabad. Dressings on salads are completely eggless. First to deliver Pizza in OUTER SPACE. Spicy Korma and the Tandoori.

couches are comfortable to sit. The seats.The pizza hut tradition to say thank you when you ring the bell. .THE BELL . Last but not the least. Nice music is being played in the background.Place The ambience is vibrant and casual which appeals to young people.

the kind of service that ensures that every visit of the customer is a memorable one.Customer Service ³Best pizzas under one roof´ Providing uncompromising product quality. Unique dining experience. ³Customer mania´ . . offering customers the highest value for money and giving service that is warm. friendly and personal.

Communication Mix Advertising Pizza Hut spends approx Rs 10-12 crore Palat pizza commercial in Hinglish Celebrity Javed Jaffari advertisement Sales Promotion Combo Meals Coupons Contests Arranged marriage commercial in Indian settings .

P.A. Hospitality. Accuracy.S (Cleanliness. Friendly and Familiar) .H.Marketing Strategy Pizza Hut¶s marketing strategy is very simple: we want to satisfy our customer by offering them the best. Product quality and Speed) 3F¶s ( Fun. C.M. Maintenance.

because of the convenience that is present when serving pizza to a group. . Age group of 12 to 30.Target Markets Target audience is basically anyone and everyone who loves to eat pizzas. Pizza has long been targeted to families.

Domino¶s ³Think local act regional´ First to offer country wide Hunger helpline.COMPETITOR COMPARISION 32% Pizza Hut 48% Domino's Others 20% Pizza Hut ³Think Global act Local´ First to introduce localized menu. .

FUTURE PLANS To move beyond big cities. To develop local supply chain. Tie up with local and popular brands. . To customize product offering.