IT ASSIGNMENT ON OGILVY & MATHER INDIA

Submitted by : Abhishek srivastava PGDM GROUP-B

HISTORY
Ogilvy

& mather was founded in the year 1928. It was the first advertising agency in India. 76 years hence, they continue to relentlessly pursue our passion for building and nurturing, enduring brands. Over the years Ogilvy have helped create some of India's most successful brands like Asian Paints, Cadbury, Fevicol among them, and in recent times- Perfetti, Hutch, Close Up and many more. A power brand in itself, Ogilvy & Mather is acknowledged as the leading communications agency in the country today

NATURE OF BUSINESS
It

is one of the leading advertising agency around the world & now operating in India also. They help clients realize the full potential of their brands through creative solutions that are consistent with the brand's image and identity, across touch points, across media. As pioneers of integrated communication initiatives in the country, They consistently deliver on our overall promise of 360 Degree Stewardship through our business units that encompass Ogilvy & Mather Advertising, OgilvyOne, Ogilvy Activation and Ogilvy Public Relations there new ventures.

WHAT DO THEY DO?
Imagines all communications reflecting the same deep insight. Imagine all media contributing to the campaign as a whole. At Ogilvy they take a holistic view of communications and use what's necessary to build a brand.

GLOBAL REACH
There are Ogilvy PR offices in eight cities in the United States ³ Atlanta, Chicago, Denver, Los Angeles, New York, Sacramento, San Francisco and Washington DC The company owns three subsidiary agencies: Ogilvy Government Relations in Washington, DC; Feinstein Kean Healthcare, in Cambridge, MA, and San Francisco, CA, specializing in biotechnology, pharmaceuticals and molecular medicine; and B/W/R, an agency specializing in entertainment with offices in Beverly Hills, CA and New York, NY. Ogilvy PR had 67 offices throughout the world and 22 offices in Europe, along with six in India, nine in East Asia, 10 in the Middle East and Africa, six in Latin America and six in the Pacific/Australia region.

KEY PEOPLES

Ogilvy CEO Worldwide operations : Shelley Lazarus Executive Chairman & National Creative Director India & South Asia :Piyush Pandey Co-executive Chairman & COO India & South Asia : S.N. Rane

BUSINESS MODEL

BEST CAMPAIGNS
Vodafone UNICEF Hutch Sprite Mentos Motorola's

(zoozoos ad)

(Boy & Dog ad)

(Moto Yuva) Cadbury·s Dairy Milk Limca Titan (Aamir khan ad) Bajaj Pulsar

WORKING OF O&M THROUGH ECOMMERCE

Ogilvy & mather India, one of the leading advertising agencies it take the help of e-commerce in every respect of the business whether relating to advertising or customer creation.

WORKING OF O&M THROUGH ECOMMERCE (CONT.)

Common applications of E-commerce in advertising business are as follows : * Enterprise content management. * Newsgroups. * Information about companies events,recognitions & ventures. * Internet advertising.

THANK YOU

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