m
m  m

  mm













 !"
HISTORY
j Ogilvy & mather was founded in the year 1928.
It was the first advertising agency in India. 76
years hence, they continue to relentlessly
pursue our passion for building and nurturing,
enduring brands.
j Over the years Ogilvy have helped create some
of India's most successful brands like Asian
Paints, Cadbury, Fevicol among them, and in
recent times- Perfetti, Hutch, Close Up and
many more.
j A power brand in itself, Ogilvy & Mather is
acknowledged as the leading communications
agency in the country today
 §ATURE OF BUSI§ESS
j Itis one of the leading advertising agency
around the world & now operating in India
also.
j They help clients realize the full potential of
their brands through creative solutions that
are consistent with the brand's image and
identity, across touch points, across media.
j As pioneers of integrated communication
initiatives in the country,
j They consistently deliver on our overall
promise of 360 Degree Stewardship through
our business units that encompass Ogilvy &
Mather Advertising, OgilvyOne, Ogilvy
Activation and Ogilvy Public Relations there
new ventures.
OHAT DO THEY DO?
j Imagines all communications reflecting the same
deep insight.
j Imagine all media contributing to the
campaign as a whole.
j At Ogilvy they take a holistic view of
communications and use what's
necessary to build a brand.
w OBA REACH
j There are Ogilvy PR offices in eight cities in the
United States ³ Atlanta, Chicago, Denver, os
Angeles, §ew York, Sacramento, San Francisco
and Oashington DC
j The company owns three subsidiary agencies:
Ogilvy wovernment Relations in Oashington,
DC; Feinstein Kean Healthcare, in Cambridge,
MA, and San Francisco, CA, specializing in
biotechnology, pharmaceuticals and molecular
medicine; and B/O/R, an agency specializing in
entertainment with offices in Beverly Hills, CA
and §ew York, §Y.
j Ogilvy PR had 67 offices throughout the world
and 22 offices in Europe, along with six in India,
nine in East Asia, 10 in the Middle East and
Africa, six in atin America and six in the
Pacific/Australia region.
KEY PEOP ES
j Ê
Ê

  

 Shelley
azarus

j Executive Chairman &

§ational Creative Director
India & South Asia :Piyush Pandey

j Co-executive Chairman & COO

India & South Asia : S.§. Rane
BUSI§ESS MODE
BEST CAMPAIw§S

j Vodafone (zoozoos ad)

j U§ICEF
j Hutch (Boy & Dog ad)
j Sprite
j Mentos
j Motorola's (Moto Yuva)
j Cadbury·s Dairy Milk
j imca
j Titan (Aamir khan ad)
j Bajaj Pulsar
OORKI§w OF O&M THROUwH E-
COMMERCE

j Ogilvy & mather India, one of the leading

advertising agencies it take the help of e-commerce
in every respect of the business whether relating to
advertising or customer creation.
OORKI§w OF O&M THROUwH E-
COMMERCE (CO§T.)
j Common applications of E-commerce in
advertising business are as follows :
* Enterprise content management.
* §ewsgroups.
* Information about companies
events,recognitions & ventures.
* Internet advertising.
THA§K YOU