Media And Entertainment

Presented By: Group 6 Sec-E Salil Wadhawan Vandana Rathore Tanya Arora Talha Ahsan

INDUSTRY
y Media, the fourth estate, when entwined with the entertainment

y

y

y y

component represents an effective facet of consumers in India. Technology has played a key role in influencing the entertainment industry, by redefining its products, cost structure and distribution. The media and entertainment industry captures a wide variety of companies that serve to provide products and services that keep the everyday consumer engaged. There are a number of segments within the industry, each of which provides a different form of entertainment to consumers around the world. These segments include traditional print media, television, radio broadcasting, film entertainment, video games, advertising.. Due to its dependency on technological developments new segments of the media and entertainment industry are constantly up and coming. This technology alone has changed how media is consumed and furthermore has created entirely new sectors and platforms for mainstream entertainment that are still in the early stages of their development.

Media & Entertainment Industry
Outdoor Advertising Internet Advertising

Television

Live Entertainment

Media & Entertainment

Films

Print Media

Music

Radio

INDUSTRY

MARKET SIZE (WORLD)
y In comparison to other Asian countries like China and

Japan, the E&M market in India is quite small. y Advertisement as a percentage of the GDP in India is 0.53% as compared to 1.08% for developed country like US and 0.90% for Japan. y This indicates that there is still a lot of scope for growth of the E&M industry in India.

MARKET SIZE (WORLD)
KEY COUNTRIES

2005 8,746 41,297 150,975 433,842

2006 10,503 47,245 160,716 454,572

2007 12,401 57,496 166,999 469,096

2008 13,616 69,166 169,298 460,997

2009 14,052 75,815 164,337 428,140

INDIA CHINA JAPAN USA

Source: PWC Global E&M outlook 2010

MARKET SIZE (INDIA)
y The Indian Media and Entertainment (M&E) industry stood at y y

y

y

US$ 12.9 billion in 2009 Registering a 1.4 per cent growth over last year, according to a joint report by KPMG and an industry chamber. Over the next five years, the industry is projected to grow at a compound annual growth rate (CAGR) of 13 per cent to reach the size of US$ 24.04 billion by 2014, the report stated. Additionally, the gaming segment is expected to be the fastest growing sector in the M&E industry. The sector showed a 22 per cent growth in 2009 and is expected to grow at a CAGR of 32 per cent to reach US$ 705.2 million by 2014, While the animation segment is expected to record a CAGR of 18.7 per cent in the next five years as per the joint report.

MARKET SIZE (INDIA)
y According to the figures released by an industry chamber in

March 2010, the Broadcast and Television (TV) sector comprised over 42 per cent of the overall M&E sector wherein the total size of the television sector accounted for US$ 5.7 billion. The broadcast sector is on a strong growth path and the outlook for advertisement expenditure is on a rise for the television sector. y A report by research firm Media Partners Asia (MPA) stated that India is poised to become the world's largest direct-tohome (DTH) satellite pay TV market with 36.1 million subscribers by 2012, overtaking the US. Furthermore, in its report titled 'Asia Pacific Pay-TV and Broadband Markets 2010', MPA said India's DTH subscriber base will increase from 17 million in 2009 to 45 million by 2014 and 58 million by 2020

MARKET SIZE (INDIA)
y While OOH, print and filmed entertainment showed

negative trends of (16.7%), (3.4%), and (11.2%). y The most impressive growth was from the smallest segment of the industry by size internet advertising, this segment grew by y 20.0% in 2009, it was well below the growth of 85% in 2008. y Print was primarily affected by the negative growth witnessed by the magazine publishing industry. y Print advertising remained the largest segment in the advertising industry at 46% followed by television at 41%.

Br k p of I

i I

i E t rt i stry

t

Outdoor Advertising (2.5%) Television (41.9%) Internet Advertising (0.3%)

Live Entertainment (2%)

Media & Entertainment

Films (19.3%)

Print Media (30.9%) Radio (0.8%)

Music (2%)

TOP PLAYERS (WORLD)

REVENUE
POSITION 1 2 3 4 5 6 7 8 NAME CNN NEWS SKY NEWS BBC ABS-CBN News FOX NEWS CNBC Al JAZEERA ENGLISH CC RUSSIA 24 10 FRANCE 24 REVENUE US$ 43.6 BILLION US$ 41 BILLION US$ 36.4 BILLION US$ 24.8 BILLION US$ 24.2 BILLION US$ 16. BILLION US$ 54 MILLION US$ 43 MILLION US$ 40 MILLION US$ 34.8 MILLION

TOP PLAYERS (INDIA)

REVENUE
POSITION 1 2 3 4 5 6 7 8 9 10 NAME ZEE ENTERTAINMENT COLORS STAR PLUS SONY ENTERTAINMENT NDTV UTV BINDASS HUNGAMA IMAGINE REAL ZOOM REVENUE RS 5.1 BILLION RS 8.34 BILLION US$ 33 BILLION RS 100 MILLION RS 3.4 BILLION RS 63 MILLION RS 27 MILLION US$ 2 MILLION RS 23.7 MILLION RS 14.2 MILLION

Cable News Network

y The first all-news television channel in the United

States y CNN was the first channel to break the news of the September 11 attacks. Anchor Carol Lin was on the air to deliver the first public report of the event. y Daryn Kagan and Leon Harris were live on the air just after 9 a.m. ET as the second plane hit the World Trade Center and through an interview with CNN correspondent David Ensor, reported the news that U.S. officials determined "that this is a terrorist act."

y Rick's List (Rick Sanchez): Viewer connects the show

via social networking websites like Twitter and Facebook. y The Situation Room (Wolf Blitzer): Daily headline stories focusing on politics, homeland security, and human interest stories. y Larry King Live (Larry King): A nightly talk / call in program, often featuring live celebrity interviews. y Sanjay Gupta MD (Dr. Sanjay Gupta): Medical news program. y Reliable Sources (Howard Kurtz): Critical look at the media issues. y CNN Newsroom (Fredricka Whitfield): A daily look at what's making news. y Your $$$$$ (Ali Velshi and Christine Romans): A weekend business news program

y Sky News is a 24-hour based domestic and

international satellite television news broadcaster with an emphasis on UK and international news stories. y Afternoon Live, Live at Five y Sky News at Six y Sky News at Seven y Sky News at Ten y Sky News at Eleven y Sportsline

y Sky released the high definition version of Sky News on 6 May

2010 to coincide with the 2010 election results. In the build-up to this launch, they have been upgrading their studios and several bureax both in the UK and around the world to be able to broadcast in HD. y Since early 2008, Sky News has been using cameras in the field which can shoot in HD. y Some one-off programmes have been made available in high definition to Sky+ HD viewers through the Sky Anytime feature, under the branding Sky News HD. y These programmes have included: Technofile, Diana: The Final Word, Canoe Man: Rise and Fall of John Darwin and Pathfinders: Into The Heart Of Afghanistan.

British Broadcasting Company

y The department is the world's largest broadcast news

y y

y y

organisation and generates about 120 hours of radio and television output each day, as well as online news coverage. The distinctive music on all BBC television news programmes was introduced in 1999 and composed by David Lowe. BBC News Online is the BBC's news website. Launched in November 1997, with around 14 million global readers every month. Many television and radio programmes are also available to view on the site, via the BBC iPlayer service. The BBC News channel is also available to view 24 hours a day.

y BBC Radio News produces bulletins for the BBC's

national radio stations and provides content for local BBC radio stations via the General News Service (GNS). BBC News does not produce the BBC's regional news bulletins, which are produced individually by the BBC nations and regions themselves. y The BBC World Service broadcasts to some 150 million people in English as well as 32 languages across the globe. y 60 Seconds y The 7 O'clock News y The Politics Show y BBC LIFE

Emergence of News Channels
y The word news can be understood in 3 different senses  The word news means newly received noteworthy information about recent events  As news it means broadcast or published news report  As news to it holds informal information not previously known. In short it is the acronym of North-East-West-South

WORLD CO.
y News X is a 24 hour rolling

news television channel in India. y It has been rated the most watched English news channel by TAM. y The channel was launched on the 28th of March, 2008. It was created by the INX Network.

INDIAN CO.
y Sony Corporation is a

multinational conglomerate corporation headquartered in Tokyo, Japan, and one of the world's largest media conglomerate with revenue of US$88.7 billion (as of 2008) based in Minato, Tokyo.

NEWS X

PRODUCTS
y News x Live:

A live relay covering various events and incidents y Straight Talk: Talk show y That's Entertainment / Sports: Entertainment-based program y News X Website: video and radio clips are also available within online news articles.

News X Website

QUALITY (CHARACTERISTICS)
y News X is India's first HDTV y

y

y y y y y

ready channel. The format adopted by the channel is minimalist on-screen graphics and activity. A refreshing change from the splurge of animations/graphics which fill more than 50% of the screen on competing channels. News pace is also smooth and regulated. Timeliness Human interest Shock value Authenticity

RESOURCES (TRANSFORMING)
Studios & Studio Equipment

Transmitters

Types of acilities

Broadcasting Equipment

Outside Broadcast Vehicles

RESOURCES (TRANSFORMING)
T pes of Staff

Technicians

Show Host

Reporters

RESOURCES (TRANSFORMED)
TRANSFORMED RESOURCES

NEWS

LIVE FOOTAGE

DATA

ENTERTAINMENT

PROCESS

y Example of a broadcast news program sequence with story y

y

y

y

segments from announcer, interviews and reports. In a typical broadcast news show there is an anchor who leads the program, and introduces reporters, guests and commercial breaks. Such speaker introductions occur frequently, revealing the true names of who speaks. Linguistic patterns were developed to detect the next, previous and current speaker. Rules for each pattern are used to associate the true speaker names with the speech segments. In order to identify weakness and strengths of a linguistically-based approach, the diarization is applied to manual and automatic transcripts. In addition to comparing performances with perfect and imperfect transcripts, this comparison allows us to learn which linguistic information useful for diarization is missing in the automatic transcripts. After tagging entities to the transcripts, the most frequent patterns which provide information about the speaker are classified according to the situations where they appear. Such situations mainly correspond to announcements of who is speaking (self-speaker rules), who will speak (next speaker rules) or who just spoke (previous speaker rules).

y Example of a broadcast news program sequence with

story segments from announcer, interviews and reports y shows examples of typical linguistic patterns which can be used to identify speakers in a news broadcast. Segment A corresponds to the anchor, who introduces herself by saying ``hello, I am Joie Chan'' and introduces the upcoming reporter (Segment B) with the sentence ``Candy Crowley has the report''. The reporter finishes her report and signs off with ``for CNN this is Candy Crowley'' and passes the control back to the anchor (Segment E) who thanks the reporter. This work explores the use of the lexical information, which can be combined with speaker tracking to assign the true speaker identities to speech segments.

COMPETETIVE ADVANTAGE
y Quality: News X is India's first HDTV ready channel.

News pace is also smooth and regulated. y Speed: News X is a 24 hour rolling news television channel in India. y Innovation: News X Website include video and radio clips within online news articles. It has been rated the most watched English news channel by TAM.

Success & Failures
SUCCESS
y News X is India's first HDTV

FAILURES
y World Cup Football- Curtain

ready channel. y It has been rated the most watched English news channel by TAM.

Raiser

WEAKNESSES
yLack of interactive shows

yInterviewers, editors sometimes take a direct position with respect to the

discussion.

RECOMMEDATIONS
y Keep story short and crisp. y Increase the number of panel interviews and

discussions. y The editors should not take a direct position with respect to the discussion. y Report tragedy with a human touch. y More interactive programmes.

SONY ENTERTAINMENT TELEVISION

PRODUCTS
CID COMEDY CIRCUS

INDIAN IDOL

QUALITY (CHARACTERISTICS)
y Aggressive marketing strategies y Programming quality y Creativity y Production Sets

RESOURCES (TRANSFORMING)
Studios & Studio Equipment

Transmitters

Types of acilities

Broadcasting Equipment

Outside Broadcast Vehicles

RESOURCES (TRANSFORMING)
T pes of Staff

Technicians

Show Host

Celebrities

RESOURCES (TRANSFORMED)
TRANSFORMED RESOURCES

LIVE FOOTAGE

SIT-COMS/MOVIES

ENTERTAINMENT

INFORMATION

PROCESS

PROCESS

IRV (Instant Runoff Voting)

COMPETETIVE ADVANTAGE
y Quality: Programming quality, Graphics, Production

Sets y Innovation: Creativity Aggressive marketing strategies y Dependability: Strict ethical standards through editorial independence and creative expression, in order to earn the trust of viewers and subscribers.

Success & Failures
SUCCESS
y INDIAN IDOL y CID y COMEDY CIRCUS

FAILURES
y FAME & CELEBRITY

GURUKUL

WEAKNESSES
y Immediate acceptance y Difficulty in looking for new grounds y Controversy in voting system y Repetitive shows

RECOMMENDATIONS
y Come up with more creative ideas for new shows. y Don t copy shows of another channel. y Reality shows show have a dependable voting system. y Re-branding of the channel.