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JINDI ENTERPRISES

Presented by-
VIKAS TIWARI
ANKITA PANDEY
NEHA ABBHI
ABOUT JINDI ENTERPRISES

 Chinese company – makes Heat Exchanger


Units (HEU)
 Founded by Ma Rui in 1997.
 Generated revenue mainly from Heat
Exchanger Units and HVAC(Heating,Ventilator &
AC).
 Competitors – SOE, Yongda and joint ventures.
SWOT ANALYSIS OF JINDI
 Strength:.
Ma had a strong engineering and technical
background so he had
 designed series of heat exchanger units with
different capacities.
 won several national prizes in boiler design.

 Growth: two investors joined Jindi


 Sun Foodstuff Ltd
 Trojan software
 Captured the residential and commercial
markets.

 Employees were more reliable.
 70% of the sales engineer were university
graduates with engineering background.
 Attractive compensation package.

 Employee benefits- 10%

 Weakness:-
 Zhou Xun former sales manager has left and joined
their competitor Yongda.
 Jindi did not owned any production facilities.

 From 2002, manufacturing was done by a third party.


OPPORTUNITIES

 Expanding into industrial market.


THREATS
 Since Zhou has left the company so he can disclose
the jindi’s sales strategy.
 Growing competition.

 Competitor’s products were cheaper, provided good


service, and were financially strong.
CURRENT CHALLENGES

 SM Zhou, former Sales Manager has resigned


and joined its competitor Yongda.
 Need to hire a new Sales Manager.

 High employee turnover.

 Entering into the industrial market.

 Develop a new sales strategy for industrial


market.
CANDIDATE 1:- HU BIN
 Pros
 Working as sales engineer for Jindi.
 Faithful,reliable,loyal,silent,steady,enthusiasm,easy
going.
 Willing to help,leadership skills.
 Strong technical background
 Cons
 Not a successful sales engineer.
 Too Honest.
CANDIDATE 2:- BAI DONG
 Pros
 Interseted in Technological aspect of jindi products.
 Quick learner,well organized,engaging sales
style,confident.
 Learned from failure(Handling Customers).
 Good rapport with customers.
 Cons
 Interest in entrepreneurship.
 Very young-less experience.
CANDIDATE 3:- QIAN CHENG

 Pros
 Youngest engineer to held a post as senior engineer
in architectural design firm.
 General Manager of the decentralised division.
 Smart and diversified in experience.
 Good management training and practical
management experience.
 Cons
 Overqualified.
 Might reallocate in future.
CANDIDATE 4:- LIU XIAOGANG

 Pros
 Interpersonal relationship skills.
 His father had friends and students in architectural
firms.
 Cons
 No sales experience.
 Degree in economics –lacks technological
knowledge.
DECISION
 Choosing Qian as new sales manager-will result in
distribution of benefits and costs for all
stakeholders .
 Qian has architectural ties .
 Posses Engineering knowledge and managerial
experience .
 Leadersip skills in sales