PRESENTED BY

:

BHAVESH THAKER- 0951 THAKERAJAY CHARLES- 0940 CHARLES-

Heath Tourism is to provide World Class Health treatment at competitive affordable prices´.

³One of the hottest sectors in India´

(Public Health Foundation of India)

³A multibillion dollar industry´ ³India a International medical tourisms hub´

Dental Surgery Joint Replacement Surgery
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Concept of Medical Value Tourism 
Is it a new concept ?

No Dates back > thousands of years. Greek pilgrims travelled in Saronic Gulf called Epidauria, sanctuary of the healing god Asclepius 

Yes. Marketing of Medical Value Tourism is relatively new concept.
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Economics of tourism 
Tourism third largest net earner of foreign

exchange  India¶s share in International Tourist arrival ± 2005 - 0.34 percent 2008 - 0.49 percent ± total 3.92 million  The World Travel Tourism Council - ³India as one of the foremost growth centre in the world in coming yrs´.  Travel & Tourism sector creates more jobs per million rupees of investment plan, than any other sector of the economy.
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Can we have similar Map for Medical Tourism for India ?

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Cont««.  India has world class corporate hospitals and excellent treatment Centre's in the world.  Hospital infrastructure & technology on par with USA, UK & other European countries  No waiting period  Success rate ± India -- 98.7% -- US ± 97.5%  Immediate attention / treatment / surgery  Best Nursing Care with compassion  Language no barrier ± English speaking staff 

Low cost (1/10th), high quality, affordable best
healthcare
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Growth of International Standard Hospitals

Apollo Hospital Hyderabad

Max Hospital Delhi

Fortis Hospital, Delhi

Jaslok Hospital, Mumbai

Breach Candy Hospital

Wokhardt Hospital Bangalore
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Macro Economics of Medical Tourism

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Confederation of Indian Industry (C II) sponsored Mc Kinsey & Co. study.±³Healthcare in India : The Road study.± Ahead´ report:report: 1.9 million medical tourists visit Asia / year 

Nos. of US patients seeking cheaper care abroad - grew to 7,90,000 / year  Over 2, 50,000 medical tourists travelled to India in 2009 bringing in earnings of $ 500 million.
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The size of Indian Medical Tourism sector estimated in 2002 to be min 1,00000 to 1,50,000 foreign patients per year (Medical Tourists) .  The annual growth rate of Medical Tourism in India 2000 ² 15% per year

2007 ² 30% per year 
Kerala

- > 8000 patients annually. Cardiac, Ortho & Ayurveda treatment - KIMS (2009) ² 42,000 medical tourism patients  Hospital ¶A· in Bangalore - reported 900 medical tourists per year.
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³India¶s Tourist Industry could yield from $ 1.2 billion

presently to $ 2.2 billion annually by 2012 . 
The growth rate of Medical Tourism Industry @ 12%

in 2002 will go to @ 30% annually by 2012 . 
Up market private care in India to be worth from

Rs.15000 crores to Rs. 30,000 crores by 2012 
Medical Tourism revenue can potentially rise from Rs.

5000 crores to Rs.10,000 crores per year.

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$ 17 billion Indian Healthcare Industry contributes

about 4% -5% of GDP. It is expected to grow @ 13% annually in next 5 yrs. 
Health care spending in India will increase from

Rs. 86,000 crores in 2000-2001 to over Rs. 2,00,000 crores by 2012. 
Private Health care share will form the largest of

this @ Rs.1,56,000 crores and growth will be driven by rising life style diseases.

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Anatomy of Medical Value Travel ± (Economic Potential) 

Travel tourism 



+ pleasure, physical & mental relaxation + value addition of medical treatment at lowest cost Medical Tourism
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Advantage India 
Unique medical value services to foreign patients that supersedes the competition : 
Yoga  Meditation /Spiritualism  Ayurveda healing g

³India offers a unique basket of services to an individual that is difficult to match by other countries´ (CII) Less regulatory & legal problems
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India has number of World Heritage Monuments & Archeological sites attracting tourists /medical tourists ± Requirement strategic marketing for Medical Tourism

World heritage sites- Taj Mahal, Ajanta & Ellora, Hawa Mahal Khajuraho, Bhimbetica rock paintings Buddhist sites ± Shravasti, Kushinagar Ancient & religious places ± Varanasi, Udaipur, Ajmer Cultural /Festival tourism ± Ladakh festival, Khajuraho festival, Desert festival Winter Sports best sites -Skiing ± Gulmarg, Auli
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Economic Crisis, Credit Crisis & Recession in USA - Will it affect Medical Tourism market in India ? No There are almost 50 million Americans with no health insurance Canada - > 700000 patients waiting for procedures/surgery for > 6 months- 1yr monthsIt can have a very positive impact on tourism industry in India for hospital & allied healthcare industry who position themselves in the right direction .

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Planning Commission Report -2009 
Govt. will provide µM¶ Visa to Medical Tourists
on priority.  Most patients visit from SAARC + US &UK  Lowest cost o Heart Bypass Surgery India Thailand Singapore US / UK $ 6000 $ 7894 $ 23,983 $19,700 o Heart Valve Replacement Surgery $ 8000 $ 10,000 $ 12500 US $ 20000 UK & 90,000
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Micro Economics - Comparative Cost Analysis Metal Free Dental Bridge India ± US $ 500 $ 5500 Bone Marrow Transplant India US $ 30,000 $ 250,000- $40,000 250,000Cosmetic Surgery India Thailand $ 2000 $ 35,00 Spinal Fusion $ 5500 $ 7000 US $ 10,000 $ 62,000

UK $ 150,000 Singapore $ 9000
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INDIA NEEDS PROACTIVE GLOBAL MEDICAL TOURISM MARKETING STRATEGIES

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Marketing strategies to maximize economic potential
Aggressive marketing & awareness programs globally  Publish details of Indian Corporate Hospitals with core competencies ± e.g. Cardiac Surgery, Cosmetic Surgery, Dental Surgery 
Advertise - rates of all procedures in all

International / International Magazines, journals, magazines & News Papers of the World  Web sites ± List, details, Tele & E mail ID of Hospitals & Executives dealing with medical tourism
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Medical Tourism Companies /Facilitator¶s

address, ISDN, E mails 
Establishment of ³Indian Medical Tourism

Corporation´ : - International Branches - Liaison cell with all Indian & Foreign Missions - Brochures giving details & pictures of - Indian Corporate Hospitals, specialties, Consultant¶s detail, procedure rates ,
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Special attractive treatment, travel & tourism packages at competitive rates  Package medical tourism through Travel & Tourism Cos.  Health Insurance for treatment in India  Regular Chartered Medical Tourism International Inbound Flights with all peripheral arrangements ± in-flight medical care - Car/ ambulance transfer - Hotel ± Hospital / Hotel ± Wellness tourism-Return to home country± follow up
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Word of mouth business to change to media driven business -on line directory for medical tourism Need for India International MT Media Marketing international hospital cannot succeed without Internet ± Branding IMT must Transparency & no intra hospital competition proper patient centered approach Facilitator ±Promote hospital & partners on their Web sites. Regular updating of web site, content & rates
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Medical Tourism Facility Managers - in Europe, Middle East, South East Asia - for networking with foreign hospitals & Consultants for patient reference ² on profit sharing per patient basis. Form Medical Tourism Association (India)- for laying down MT business ethics, rates, wellness tourism policies, procedures etc. Medical Tourism Regulatory Body /Ethics Committee

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Collect Data base of Uninsured patients ²USA,
UK, Canada & other countries ² patient segmentation Collect Data base of patients waiting in Canada, UK, USA other European & third world countries Motivate Indian/International Insurance Cos for providing low cost Procedure Covers for overseas patients. Approach Govt ² Tax benefits for Medical Tourism sector
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To India

UK, USA, Canada, Middle East, South East Asia Medical Tourists
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Job Listing
Medical Tourism offers information on jobs available to you, as well as eligibility and responsibilities that are seeked by certain employers. Eligibility Must have at least 2 years experience in marketing and be willing to relocate to work out of the hospital. Responsibilities Person must run marketing department.

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THANK YOU

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