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THE PERCEIVED BUYING

PREFERENCES AND ITS
RELATIONSHIP TO THE PARENTS OF
ABM 401

Chapter 1 (Introduction) .

Background of the Study .

Conceptual Framework Availability Buying Parent's Distance Preferences Decision-making Affordability .

Statement of the Problem • Do the buying preferences have significant relationship to the parent’s decision making? • How the availability of products can affect the buying process in parent’s decision making? • Can the distance of the stores affect a person’s buying process? • Is the price of a product or a service is capable of changing the mind of a parent to buy? • Do these three buying preferences can all at once affect the parents buying process or at least more than one? .

Scope and Limitation • ABM (Accountancy and Business Management) • STI College Sta. Maria .

Significance of the Study • For the Parents/Consumer • For the Businessmen/Business Owners • For the Future Researchers .

Definition of Terms • Buying Preferences • Availability • Distance • Affordability .

Chapter 2 • (Krissya. Boshoff and Rosseau (2001) . 2008) • Simonson et al (2001) • Erasmusm. 2005) • (Matilla & Wirtz. 2009) • (Ries. 2014) • (Rosenbloom. 2009) • (Gaumer & Leif.

) • (Cabiao. 2007.. 2016. C.) • (Bautista. 2014.) • (www. 2013. C.rappler.com. Chapter 2 • (Dela Paz. 2013) • (Garalde.) .

2003) . Chapter 3 (Methodology) • Correlational Research • According to: (Alston.

Description of the Respondents • STI College of Sta. Maria • Parents of the ABM 401 .

Agree 3. Research Instruments • Survey or Questionnaires • Likert Scale 1. Uncertain/Neutral 4. Strongly Agree 2. Disagree 5. Strongly Disagree .

Data Gathering Procedures .

Octaviano • Mary Grace M. Masalonga • Margotte Sheen S. Bayog • Lykah Anne Trisha G. Presented by: • John Joshua S. Gerona • Aron B. Simba Thank You! .