¶Back to The Tap· INDIA

Incredible India
‡India is a diversified Country ‡It consist of 28 states and 7 union territories with 22 different languages. ‡India have 48 registered billionaires and more than 4 million poor people. ‡India is among the fastest growing nation in the world. ‡India is rich in Natural Resources but millions of people are deprived of pure drinking water.

150. There has been rapid increase in Indian population in the last 60 years.‡ Current Population of India in 2010 is around 1. So Indian Population has increased more than three times.000. Currently. ‡ Thus. the requirement of pure drinking water is increasing day by day with the increase in population . India is second largest country in the world after China in terms of population. Population of India at the time of Independence was only 350 million. By 2030.15 billion) people. the population of India will be largest in the world estimated to be around 1.53 billion.000 (1.

‡ Sentiments and values are positioned above every thing existing in the society. ‡ Indians are mainly emotional but rational while buying goods. .Culture ‡ 65% of population is dominated by youth ‡ There is increase in consciousness of the people and are more inclined towards fashion and demand quality and attractive goods. ‡ People are now more educated and compare goods with the available brands and evaluate substitutes.

‡ People of India bear the fear of law in their mind but corruption has more good hold over their minds. ‡ It is regarded as the toughest and the best legal system in the world ‡ But the implementation of law in the country is poor and people follow the trend of breaking the law. .Legal System ‡ Judiciary of India is the continuation of the British Legal system established by the English in the mid19th century.

carts.Distribution System ‡ A systematic system of distribution is practiced in India. ‡ Broadly Manufacturer-wholeseller-Seller ‡ Trucks. ferry are used as a means of transportation in the country ‡ There is strong distribution channels consisting of small traders to giant company s. .

as free market principles were initiated in 1990 for international competition and foreign investment. ‡ India's large service industry accounts for 55% of the country's Gross Domestic Product (GDP) while the industrial and agricultural sector contribute 28% and 17% respectively.000 1 trillion 159 billion 17 crore only. ‡ India's per capita income (nominal) is $1. .170.159.000. ‡ Indias s 2008 GDP $1.Following strong economic reforms from the socialist inspired economy of a post-independence Indian nation. the country began to develop a fast-paced economic growth.GDP of India ‡ The economy of India is the eleventh largest economy in the world by nominal GDP and the fourth largest by purchasing power parity (PPP).030. ranked 139th in the world.

Though the main occupation has been agriculture for the bulk of the Indian population. . The numerous Indian Industries are growing in stature and gaining more importance as days pass by. Business Process Outsourcing Industries in India coming into prominence. Indian Travel & Tourism Industries. recently India is moving towards rapid industrialization with its different sectors like the Iron & Steel Industries in India.IT Industries in India.Principle Industries of India ‡ The number of Industries in India have increased manifold in the last few years. Food and Beverage Industries in India .

Place. Physical Environment. Available to a business to gain the reaction it is seeking from its target market in relation to its marketing objectives. 2. People. Product. Promotion.The Marketing Mix 1. . Process. 7Ps ² P The tools Price. 3. Traditional 4Ps extended to encompass growth of service industry.

place.Marketing-mix planning ‡ Having developed a strategy. price. promotion that fulfills the strategy for the targeted set of customer needs. ‡ Tactical marketing involves creating a marketing mix of four components product. . we have then decide which tactics will be most effective in achieving strategy goals.

Product 1. . it is difficult for a company to differentiate its product from its rivals but we maintained a unique feature of developing a cost efficient plastic bottle with attractive design to reach the market. PRODUCT DEVELOPMENT In mineral water industry.

Key feature of our product ‡ Design of bottle ‡ Purity of water .we have also introduced simple bottles in our product line to attract people who purchase on regular basis so that it can suit their pocket.

. ‡ To build our brand image we have named our product back to the tap and undertaken a good promotion of our product. ‡ The bottle is meant to be sold individually so we have used simple packaging to sell bulk to our distributors.2. PACKAGING AND BRANDING ‡ To differentiate our product we have used blue border white label.

Market price (rival s price) 4. Design 3.Price ‡ We have set the price of our product on the basis of 1. Profit + distribution cost . Purity (quality) 2.

Aquafina. . and popular beverages player had also entered the market with competive prices. ‡ Majority brands have copied bisleri blue colour in their labels as bisleri remains the Leader in the market.Competitors ‡ We are competiting with many brands like Bisleri.

21.(Rs.12-1 lt) .(Rs.Our stratagy ‡ To charge high for our designer bottle to maintain our brand image as our designer bottles will be used by upper class people .1 lt) ‡ To charge moderate price for our simple bottles as they will be purchase on regular basis.

‡ Our distribution channels includes 1. or where the product is made available. east and west india. south . A head office each in north . 2. Then to the retailers. 3.Place ‡ Place. . is the third element of the marketing mix and is most commonly referred to as distribution. They will distribute the bulk to distributors in each states in the respective zones.

‡ We also advertise our product on tv.Promotion ‡ To promote our product we have used banners on the highways and in hilly areas in every state. Sales promotion We are also giving heavy discount to distributors and retailers to motivate sales .

Get Back to the real purity .

Thank you .

Sign up to vote on this title
UsefulNot useful