Predictive Lead Generation

Discover your market, buyers with precision.

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Agenda

• Build your pipeline

• Contextual prospect intelligence

• Identify new markets

• Validate your territory planning

• Case studies

• Anytime, anywhere

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Build your pipeline
The success of a marketing team is directly
proportional to the pipeline it creates.

• Fuel your marketing engine with relevant

leads that are not in your pipeline yet.

• Fiind’s Predictive Lead Generation solution

uses machine learning to analyze your
existing customers and runs it against our
growing library of over 100 million of
signals to discover a universe of look-alike
prospects in your target markets

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Contextual prospect intelligence
= Signals + Context + Access anytime, anywhere
• Ingest – Using Public and Fiind API’s
• Built on Azure – Private/Public
• Advanced algorithms: Profiling, Fuzzy, NLP
• Proven transformation techniques Best-in-
class Analysts
• Advanced predictive algorithms
• Visualize data instantaneously
• Connect to Azure ML
• Actionable insights and not reports
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 Examples of signals that predict customer buying intent
Advanced
Unique Omni channel; High audit needs; IoT enabled; B2B; Highly regulated sectors; Trends in M&A; New product
Industry
High Value developments; Manufacturing; Consumer Goods, Financial, Public Sector, Oil & Gas, Chemicals

Requirement for cost reduction; OPEX vs CAPEX; Regional, national or global; Growth vs decline; Government
Business
Contracts; Multiple locations; New production facilities; New plant capacity; New product launches; R&D spend

New C-level; Hiring for specific roles or skills; Corporate or plant level roles; Employee attrition rate; Employee
People satisfaction trends; Local or geographically dispersed workforce; Strategic growth or people initiatives

Use of analytics and SEO keywords; Analytics to run Ads; E-commerce and mobile commerce features; IoT
Tech
capabilities; Decentralized operations (leveraging Cloud, ERP, CRM); Integrating business systems with suppliers

Product, company or industry related keywords; Relevant blogs/tweets/posts; Management quotes;

Social Promotions on new products; Discussing growth, key initiatives, concerns; Sentiments and feedback

Basic Historical transaction data; Firmographics; Campaign response; Attended events and trade shows; Downloaded
Out-of-box Sales gated content (white paper, MSDS, TDS); Attended webinar;
Commodity

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Identify new markets
Identify net new leads and foray into newer markets.

Fiind’s Predictive Lead Generation

intelligence helps you identify your total
addressable market and serviceable market
by segmenting your prospects based on
intent, product-fit, match with your existing
customers and more.

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Validate your territory planning
Validate your newer sales territories based on prospect
buying signals.

• Validate your newer sales territories based on

the signals that you may be looking for in your
prospects.

• Fiind’s predictive account modelling allows

you to build your territory roadmap, validate
your marketing experiments, justify your
investments based on revenue potential and
more.

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Case studies
Global Systems Integrator
• Sales missing targets
• Unhappy with leads
+55%
Improvement in qualified
marketing leads through
targeting of buying Signals,
integrated with Dynamics CRM.
Fiind enables to transform marketing’’
with the ability to sense and respond to
potential customers based on buying
signals. We now have the equivalent of
a Marketing GPS.
Ganesh Ramakrishnan
CEO, iLink Systems
Solutions
Enterprise ISV Data Sciences Platform Productivity & Platform
• Growth ambitions • Commercial expansion • Accelerate cloud
• Account based Mkt • Enable product launches • Enable partners
+1 hr/day 1K+ leads >2X lift
Saved by focusing on the Identified the right leads and In O365 conversions.
right Signals with the right message, based on 50+ Signals Identified right upsell/cross-
accounts, integrated with mapped to the value sell customers for O365,
SFDC CRM. proposition. CRM, Azure and SQL.
’’ Identified the right leads and ’’ We took a different approach by ’’
listening for customer signals that
Fiind amplifies our sales IQ with easy message, based on 50+ Signals
to use customer buying signals on mapped to the value proposition. signified buying intent. Fiind’s
everyday tools like CRM and Email. solution built on Microsoft Azure
resulted in over 2X improvement in
conversions.
Igor Rikalo Greg Jung
VP – Marketing, Civis Analytics Nicolas Facon
COO, O9 Solutions Sr. Director, Microsoft
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Delivering prospect intelligence within your apps.
Access anytime, anywhere.

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Know more about us at www.fiind.com
THANK
YOU!
+1 (425) 214 4747
info@fiind.com

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