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The Presentation Program
Group Details
Name ID
Bappi Debnath 1207008
Subrato Deb 1207030
Palash chowdhury 1207044
Rubel Chandra Nath 1207043
Dayal Mandol 1207055
Presentation Topic
• Chapter 11: Inside the black box-processes and policies
Subroto Deb
• 1.The conventional marketing concept
• 2.The production concept
• 3.Environmental marketing
• 4.Environmental impact of a tangible product
• 5.Total quality management
6.Lean production
The company as an holistic
• Green marketing views a company as an holistic entity, and not just
as a collection of functions,divisions,hierachical levels or SBU.
• The holistic system is a blend of both software and hardware
The company as a physical system
• Consideration of environmental and energy use issues in the
choice of site, conception and from of the
building,positioning,choice of materials, use of space and
• Minimum use of energy and natural resources or construction
and operation;
• Use of natural resources such as natural light, solar radiation
and green space;
• Minimization of pollution, waste and use of land for building;
• Enrichment of surrounding plant and animal life;
Workplace design
• Privacy
• Lighting
• Air quality
• Noise
• space
Location decisions
Welcome To My
Palash Chowdhury
ID: 1207044.
Green Purchasing
It refers to the procurement of products and services that have
a reduced effect on human health and environment.
From where and from whom production inputs have come.
Considerations of Green
1. Raw Material Choice
2. Energy Savings
3. Supplier Choice
4. Partnership Approaches
5. Managing Supplier and Purchasing risk
Raw Material Choice
• Is the raw material renewable?
• Is the raw material recycled?
• Is the raw material ultimate reusable?
• Is the raw material ultimate recyclable?
• Is the raw material animal friendly?
• Is the raw material free of hazardous material?
Energy Savings
Initiatives to Save Energy :
Careful selection of energy sources
Proper battery management and maintenance
Improving the energy efficiency of production processes
Switching to low energy/high outputs
Supplier Choice

In a survey conducted by BRMB International showed that:

Integration of environmental management….
Data collection on supplier eco-performance….
Little work in validating information provided by suppliers
65% customers and 71% suppliers…
Partnership Approaches
A green approach to business tends to stress co-operation…
A key advantage that such an approach offers is the more open
exchange of information…
For Instance: Body Shop...
Managing Supplier and Purchasing risk
Managing Supplier:
Evaluating eco-performance of suppliers…
Build relationship…

Managing Purchasing risk:

sudden price increases
failures of suppliers to meet quality standards
Welcome To My
Dayal Mondal
ID: 1207055
The Company As
Transmission System
* End of pipe pollution
* Waste Minimisation
* Clean Technology
* Waste management
*Clean Products
Ethical code for engineers and technical
Name: Bappi Debnath
ID: 1207008
Presentation Topic
Waste Management
• The collection, transportation, and disposal of
garbage, sewage, and other waste products.
• Waste management is the process of treating
solid wastes and offers variety of solutions for
recycling items that don't belong to trash. It is
about how garbage can be used as a valuable
Waste Management Process

1. Emission Control

2. Waste Minimization

3. Recycling
Emission Control
Concern of environmentalist and community
Company complacent about emission and
real situation
Response against real situation
Way to control emission
 Sources of Waste in Europe
 Low priority of waste and its
 Concern about hazardous waste
 Waste Minimization Strategies:
Total elimination of waste
Reduction of waste
Recycling of waste
 Necessity of recycling
 Element in recycling:
Closing loop between the consumer and the
Safe Technology
Production system vs. workers
Steps to ensure safe working environment:
 Prevent hazard through conscious and ergonomic design

 Isolation of hazard

 Regular cleaning and maintenance

 Monitoring and concentrating on potential hazard

 Regular check up of workers

 Appropriate contingency plan

 Organize work schedule