Professional Documents
Culture Documents
“UBIQUITOUS”
Srabonti sarker
ID-1207005
GROUP LEADER
GROUP MEMBER
Name ID
Other systems-
Accounting & budgeting systems- Environmental cost.
Planning systems- Social objectives.
Reward &appraisal systems. Ex- cash bonus, dismiss.
New product development systems. Ex- commitment to innovation,
ensuring cost effectiveness.
Structure
• How is the company or team divided?
• What is the hierarchy?
• How do the various departments coordinate
activities?
• How do the team members organize and align
themselves?
• Is decision making and controlling centralized or
decentralized?
Systems
What are the main systems that run the organization?
What is TQM?
Total quality management describes a management
approach to long term success through customer
satisfaction. In a TQM effort all members of an
organisation participate in improving processes,
products, services and the culture in which they work.
What is total quality environmental management?
TQEM refers to business management practices that
reduce or prevent environmental pollution achieved
through TQM techniques.
It depends upon 4 basic elements:
Customer identification
Continuous improvement
Doing the job right first time
A systems approach
Total quality management is an existing
management doctrine which emphasises elimination
of waste by taking a holistic and customer-oriented
focus. To ensure sustainability organisation need to
follow efficiency & quality of resource utilization.
James(1994) draws 5 parallels between TQM and
environmental management.
TQM EM
1. TQM’s emphasis on the importance of customers
and the purchaser provide a useful framework for
considering and responding to the demands of
environmental stakeholders. Ex: Energy light
2. TQM’s commitment to continuous improvement is
very helpful to organisations. Ex: Car
3. TQM’s focus on eliminating the root causes of
problems rather than their symptoms fits. Pollution
prevention is often a better than pollution control
equipment. Ex: Arosol.
4. TQM’s belief that quality is everyone’s
responsibility fits well with the growing awareness
and they also have to make contribution to
environmental performance. Ex: Campaign
Id-1207049
Pragmatist
Proactivist
Marketing within The Green
Organization
Polonsky at al challenged Against Hunt & Austers
life cycle approach –
Organization can be in more than one stage of
environmental policies
reacted with a response in creating
environmental department , function or post
GREENO & ROBINSON OBSERVE THAT-
Marketing
3.Marketing as the
major function
Production
Marketing
Customer
Customer
5.Consumer as the
controlling function &
4.The Consumer as the marketing as the
controlling function Customer integrative function
Significant change
Promotion
Product
Processes
Green C-level
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