Babyganics “Go Summer” @ Walmart Campaign

Ben Chesterman
248.320.7042
bc@a.ki
Identifying
Babyganics’ Audience
Custom Audience Targeting

S e g m e n t s
1ST PARTY – AKI DATA
• Verified Registration Data > Parents 25-44
• Verified Registration Data > Children 0-2 Years

A u d i e n c e
• Location History > Shopper Data> Walmart
• Geo Location > 3-5 miles from Walmart
• Mindset > Lean Back & Lean Forward (Receptive/Relevant)

3RD PARTY – TAPFWD

B a b y g a n i c e s
• Purchase History Targeting> Baby/Toddlers> Baby Food & Beverage
• Purchase History Targeting> Baby/Toddlers> Baby Formula
• Purchase History Targeting> Baby/Toddlers> Baby Care Accessories
• Interest & Activity Targeting > Reading > Natural Health Reader
• Interest & Activity Targeting > Nutritional Food
• Purchase History Targeting > Organic Food
• Interest & Activity Targeting > Green Lifestyle/Green Living
 Babyganics’ Moment Strategy
Relevant On-The-Go Receptive Get on the list Moment Relevant Point of Purchase
Moments Moments Moments

Running Errands Moment First Impression Moment At Walmart Moment

Morning Commute Moment Weekend Morning At Home Moment Post Walmart Retargeting Moment

Lunch Break Moment Post Workout Moment

Grocery Shopping Moment Weekend Downtime Moment

Workout Moment Morning Read Moment

Shopping Spree Moment Taking A Break From Work Moment

Evening Commute Moment Night In Moment

Food & Snack Moment Insomnia Moment

*Bolded = top performing
CPG/Shopper Moments
Smartphone RM Expandable Banners
Sample creative – deliver expandable Rich Media banners while shoppers are in receptive mindsets to increase
audience awareness of Babyganics available at their local Walmart

A K I C R E A T I V E S T U D I O

Full Service Expert Creative Capabilities

 Smartphone Standard Banners
Sample creative – deliver efficient standard banners while shoppers are on-the-go, keeping Babyganics top-of-mind and
encouraging in-store visits/purchase

A K I C R E A T I V E S T U D I O

Full Service Expert Creative Capabilities

Katana Visit Conversion
Reporting
Optimize Foot Traffic In Real-Time

Foot Traffic
Foot Traffic Study Metrics
Identify the audiences, moments, sizes and publishers that
are driving visits
 Total Unique Visits
 % Lift In-Store Visits from Mobile Ads
Identify Campaign Parameters  Cost Per Store Visit
Analyze which parameters are driving conversions (e.g.
audience segment, creative, location, moments, publishers)  Visit Rate Per User
 Dwell Time at Location
 Visits by Hour Breakdown
Utilize Persistent Data
 Optimize Directly Towards Foot Fall
To analyze visitation and to quantify the campaign’s visit
conversion rate
RFP $120K Summary*
Babyganics
IMPRESSIONS
MOMENT STRATEGY 01 Get On The List Moments
On-The-Go Moments
21,951,754
POP Moment

eCPM
TRAGETING 02 1st Party Targeting
3rd Party Targeting
Geo-Fencing $5.47
Kinetic Targeting

ADDED VALUE
CREATIVE 03 RM Expandable Banners
Standard Banners
$50,000+

ADDED VALUE 04 Creative Production

Standard Banners
Moment & Kinetic Motion Reporting
Visit Conversion Study w/ Real-time Ops

*$47k option in excel

Thank You.
Ben Chesterman