By Alok Kumar Baburam Deval Negi Gargi Pathak Poonam Kumari Vasudha Pant

Company History
– 1887, John W. Nordstrom moved from Sweden to New York. – 1897, moved to Klondike in Alaska to work in a gold mine. – Got into partnership with Carl Wallin to start a shoe store in Seattle. – In 1928, John Nordstrom retired and sold his share of the company to his sons, Everett and Elmer.

– 1963. bought Portland.Company History • Growing Reputation – Company grew to become largest shoe chain in US. . Lloyd's son-in-law Jack McMillan and family friend Bob Bender. Oregan fashion retail store and merged it into existing Portland shoe store and named it Nordstrom Best. bought Best Apparel – a Seattle-based clothing store. Elmer's sons James and John. the company was handed over to Everett's son Bruce. – In 1968. – After 3 years.

Company History • Growing Reputation – 1971. – The company's philosophy has remained unchanged more than 100 years since its establishment by John W. • Nordstrom Today – Created fashion departments that fit individuals' lifestyles. first Nordstrom Rack was opened in Seattle. – 1975. selection. Nordstrom in 1901: offer the customer the best possible service. quality and value. company became public. for .

president of Nordstrom Rack. . co-president with responsibilities including operations. the shoe division.Organisation Structure • President Profile . – February–August 2000. Nordstrom. and Nordstrom Rack. overseeing operations for eight full-line stores. merchandise manager for women's shoes for Nordstrom Rack. two Nordstrom Rack stores. – August 2000 – Corporate President. – 1991–1995. 49 – 1987–1991. vice president and general manager of the Washington and Alaska region. – 1995–2000.Blake W.

President James F. Howell Vice President. Little Executive Vice President and Chief Administrative Officer Anne Martin-Vachon Executive Vice President and Chief Marketing Officer . Black Executive Vice President and General Merchandise Manager. Finance Kevin T. Cosmetics Division Robert E. Walter Alison A. Executive Vice President and President. 37 Executive Vice President and President. Nordstrom Director. Miller Philip G. Inc. Executive Vice President. Satre Robert D. Nordstrom Director. Robert G. Nordstrom. Campbell Enrique Hernandez Jr. Campbell Treasurer and Vice President. Independen t Directors Phyllis J. Merchandising Blake W. Winter Michael G. Investor Relations James A. Chairman and Chief Executive Officer of Nordstrom fsb. Stores Peter E.Organisation Structure of Nordstrom President Directors Erik B. Nordstrom Direct Executive Vice President Laurie M. Jr. Executive Vice President and Chief Financial Officer Daniel F. Knight. Executive Vice President and President. President of Nordstrom Credit.. Koppel. Nordstrom Director.

Shoe Division Margaret Myers Executive Vice President and General Merchandise Manager.Executive Vice President Scott A. Human Resources and Diversity Affairs Geevy S. General Counsel and Secretary Loretta Soffe Executive Vice President and General Merchandise Manager. Sunday Executive Vice President. Sari Executive Vice President. Menswear and Kidswear Divisions Ken Worzel Executive Vice President.K. Tritton Executive Vice President and President. Nordstrom Rack Mark J. Women's Apparel Division Delena M. Strategy and Development . Accessories and Women's Specialized Divisions Robert B. Witman Executive Vice President and General Merchandise Manager. Meden Executive Vice President and General Merchandise Manager. Nordstrom Product Group David M. Thomas Executive Vice President and President.

. operates as a fashion specialty retailer in the United States. • It sells: – Apparel. cosmetics for Women. shoes.PRODUCT LINE • Nordstrom. Inc. – Men. – Juniors.

and Last Chance retail and catalogs .nordstrom. Nordstrom Rack. as well as through its Web site at www.PRODUCT LINE • It also sells – Designer Collections – Baby & Kids clothes – Shoes – Handbags & Accessories – Beauty & Fragrance – At Home & Gifts – Weddings and accessories through Nordstrom.

PRODUCT LINE • Some of the famous brands offered at Nordstrom - .

– – – – – – Store Store Store Store Store Store Formats Formats Formats Formats Formats Formats by by by by by by Location Ownership Merchandise Size Price Concessions .Store Format • Store format creates a distinct image to Customer.

beauty products. • Department store satisfies wide range of customers by offering multiple choice at variable price points in all product categories. bedding. footwear. jewellery. furniture. Nordstrom Rack store is an off-price retail format of Nordstrom. which sells Nordstrom’s own off-season and clearance goods from its mall stores • .Store Format • NORDSTROM is a department store which offers Clothing. and house wares.


• The corporate headquarters and the flagship store are located in Downtown Seattle. . cosmetics. accessories. and home furnishings. Washington. fragrances. • The company sells clothing. jewelry. handbags.Store Location • Nordstrom is a department store chain in the United States.

. • In 1976. Nordstrom expanded into Alaska and opened its first Nordstrom Rack clearance store in Seattle.Store Location • In 1975. Nordstrom opened a series of stores called Place Two to sell a more limited selection of apparel in smaller markets.

Louis Charlotte Nashville San Juan Puerto Rico .Store Location • Nordstrom plans to open approximately 50 stores within the next 10 years. • Upcoming stores will be in– – – – – Phoenix Naples Indianapolis Minneapolis Cincinnati – – – – – St.

• Treats customers like royalty. • Nordstrom sales associates will do virtually everything they can to make sure a shopper leaves the store a satisfied customer.Target Customers • Understanding customers. • Communication Objective: Where friends and fashion meet. .

Also serves customers through its online presence at – Occupation –Student.nordstrom. teenage kids. babies. . Professional. etc. Self employed – Gender – Male/Female – Age – 35-50 years – Income – Middle to High income group – Family – Married.Target Customers • Demographics – Region – Suburban to Urban USA – Online .

Target Customers • Psychographics – Fashion oriented – Likes brands – Time starved – Love socializing – Craves personal attention – Focus on self .

9 9.4 9.Annual Report • Scorecard Dollars in millions except per share amounts Fiscal Year Net Sales Earnings before income taxes Net earnings Earnings per basic share Earnings per diluted share Cash dividend paid per share 2009 8258 696 441 2.nordstrom .01 0.64 %Change (0. Source: .03 2.8 - Despite a drop in sales by 0.2 % Nordstrom’s earnings has improved over the last year….85 1.64 2008 8272 648 401 1.7 9.83 0.2) 7.

Annual Report Increase in number of stores and decline in economy of U.. must have decreased the sales volume per store….S. Dollars in millions .

com/travel_guide/34270/shopping/nordstrom_rated_1_in_customer_experience .streetdirectory.nordstrom • Web pages – – – – – – – http://www.html http://en.mimi.htm – • Books – Way to Customer service excellence by Robert Spector and Patrick www. http://www.

.Thank you….