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Moments of Truth ƒ Customer selects the product ƒ Consumer uses the product POS - Point of Sale ƒ Actual location where the monetary transactions between the buyer and the seller of goods take place ƒ True centre of manufacturing retailing universe

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and retailers to recognize the full power of the shelf € Shelf Back and Shelf Forward
€ Manufacturers

With ´shelf-centered collaboration, µmanufacturers and retailers can finally put the right product on the right shelf at the right time for the right consumer.

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Your friendly neighbourhood store in an area of 1500 ² 2000 sq feet Fresh fruits, vegetables, staples, dairy and FMCG products First foray into retail by RIL 900 stores in 80 cities across 14 states 5 million customers following the Loyalty Program `Reliance One`

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€ Basic 
 

Reason for entering into Food Retailing
Capture 350$ billion Indian Retail Market Build a high-profitability business. Grossly inefficient food supply chain provides potential for huge profits. India Ranks 1st position for Retail Investment Destination. 

Always buy from local farmers never from the mandis . € Established the rural business hubs in many parts of the country. € The objective is to make the entire value chain more effective and responsive .
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Shelves indicate Reliance Fresh·s higher margin objectives. Most of the staples are under its own private label brand i.e. ´Reliance SELECTµ for staples and ´Dairy Pureµ for Milk Products. Except a very few packs of Nestle·s Maggi, MTR·s masalas or Pepsi Lays Chips, there is a very little shelf space given to big brand owners of the country. Private labels offer far better margin to the retailer than branded products .

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€ Shelf

Talker ² To communicate promotions to shoppers

Diwali event

Colgate event

€ IT

is used to manage & plan their inventory , to reduce procurement cost , electronic ordering , electronic fund traansfer etc. € Supply Chain Management  Helps them to track their inventory movement from supplier·s to point of sale. € CRM  Helps them to understand customer demand pattern. € Business Intelligence  Able to understand eco system of retail business

€ Retalix 

Handles multiple store format and hardware systems, helps to adapt to rapidly changing market.

€ Oracle 

  

With this software they are able to forecast & demand planning accurately It helps the business to reduce suply chain costs Accelerate Inventory Turn Over Process Handles Different kinds of pricing & promotions

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Inbound Logistics : Supply directly from farmers Operations : Cleaning, Grading, Packaging, Pricing

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Outbound Logistics : Shelf Placing and Retail display in stores

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Marketing and Sales : Promotional Offers and Advertisements

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Service : Customer Care Management

€ PE

Extruded nets are used to pack € vegetables individually wrapped for enhanced shelf life. € Thermoformed PP Trays to hold 4-6 large fruits with Stretch Cling Wrapped films for good visibility and shelf life. € Laminates are used to pack fresh / cut vegetables and fruits, offer a clear view and extended shelf life € Preserves food by removing moisture (Drying)

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Fruits Prevent browning and loss of vitamin C (Sulfuring, Blanching, Sulfite Dip, Ascorbic Acid solutions) Vegetables Water blanching and steam blanching Range of dried F & V, marginally processed as a healthy snack. Vacuum packaging for Bulk handling and extended shelf life

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Infrastructure
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Store Area of 1500-2000 sq feet

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Human Resource Development

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Technology Development

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Procurement

€ Two
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different retail formats to be launched

Feel Fresh
Area of 3000-5000 sq feet For fruits, vegetables and staples Area of 10000 ² 15000 sq feet For fruits, vegetables and staples, apparels, consumer electronics, FMCG and medicines

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Feel Fresh PLUS

€ Ranger

Farms

Whole sale formats of to be replicated for all the Fresh Stores

€ Improve

revenue by concentrating on existing customers Standards of Freshness and Quality in the F & V section has to be maintained as as customer didn·t find Freshness and Quality problem still exists at the billing counters which need immediate attention

€ High

€ Queuing

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