You are on page 1of 24

|  



  

| 

|  

 |   |     ! " #$$%&# " '(()*'' | !    .

- .    * +|.    6        6   !!" !!" "#$%& "#$%&''% 6    ()    ()    * +|.     #    #  6 | //000$$+$+ |  //000$$+$+ .-.

   !/   !   & &+! $  !    % !0   !    !'!   ! $ 12!"34-2"3. %! %- | .  % &%!-5(6(7 (6.. V 1 0   % ! +& | !  . .

-)  : | !  8| - |8| .$ %% 6( : 3%& | !%  9 .

=  %&   %& 6(%&  $  $Î      . &6< : %   % $   3 % *:&6<* : | ..  % 5:  :   %  6*.

 $! . &%+! $    &. %> $. -)  | !   ! 0 .   % .  %  %. %! .

'$!&  3!&9.  .

 & 3%3!   ?!|9@ . # $ %%A%& $ ? % +%& . +$  $ 6)9(((  $ %%A%&  $ ?! -B0 939|$ 939=%9 9: .

  6(&% /%%   %9% %&*$0 $ %%A%& $ ? % +%& = 4 %-5((. 6*C $ +$  0  DC $   %%+ .

|+       |     *| V  * +    .

 *   '   .

   .

3 !""&7 !" ! .

2 0 3 !" " % 4 3 !"  5 $!4 3 !" ! 6!$!4 .

|+       |     *|    .

    .

8 2"3 !%     2"3 & !  %% &! @  &%!E% &% $   .

2-C. 'DD < ')) () <' 2"3 =  6')C -')(C. ++ 9 """#""":    ++      (() (( (6(: (66: (6: # '96) 9)D '9'6 *9') 9*<D ?" $ *) 6' D( '*6< *)) 2"3-. 6)C 6(*C 6DC 6)C 6C . <6(C '6C *C -C. %%5% C <C '(C 'C 'C #.

|+     |     *| .

2$ A   |"2B%& .    A$  # !  2A !!   !!(C#.+      . .+      . V  .

|+     |     *| .

A  %!  3%  . V 0|     0|      2A  %A %  "!0!+(6( 0 -%0/%. = &% % ?+ 0!(6 0 -&0 %.

|+     |     *| .

    .  . <   * +       * +     .

      !  $   +! $ ?432?!  ?4A @  ? +@9 %|& % .

|+     |     *| .

.  V (  | (  |  +  ? F 6G(6(  $ DC 6G((  |%  ! G*(( +%!  $%& +!  !  %%! & % & % 3% -$ 69**( 9*(( &H(6(.

.

   | .

   V  + ) + ) | !$ % !   ! -* % . .

.

   | .

   V  *  * ''   )   $ 0!%+ %%%$  0  $  !%0'!&+9 +'C $     !  $  | ! $ !   .

.

   | .

   < .

        .

      + .

  9 .

. $ 1!%   4 - "%ü .5.:  | !  %  !    &!&  % $ ?33?-"9|&9: "@.. -?"?   " .?% . .

 3V  9!&  | !E!! '% &%!2"3!  5(6(0(6'&! ! $   %! .

 3V | !  %+$!$    !0  $$      $  0!A!  !!  % $! & $$  % &F .

< 3V .

 M   ..V ( V 7 7 V (3. .

400 per month) Strong reputation since 1950s.400 to 2. Highly Team-work and has excellent revival plan Serendah plant may double production capacity (1. experienced and skilled human capital Competitive valuable alliances with Nissan High quality products focusing on fuel-efficiency and the size of engine in consideration of its productions Market a diversified product as ³lifestyles and trends´ and has successfully targeted itself to different lifestyle groups with the product line :The X-Trail : The Adventurer :The Grand Livina : The Environment Friendly Family :The Latio Sport : The ³Petrol Head´ :The Latio Sedan : The Trendy One :The Frontier : The Practical One .

V ( V V77 V (3... °  .

Low market capitalization   + |/  . a. Under-represented in more than 20% of the consumer segments Class A (Compact Car) Class B (sub-compact sedans) Class D (mid-size sedan) b. Limited market c.

.V ( < <77 V (3. V     . .

The market is recovering from a slump which gives Nissan the opportunity to gain ground in the market share c. Honda and Naza in the auto industry b. The sliding market share of Proton. powerful and efficient engines and thus is a bonus to it on two levels . Perodua. a. Nissan has been a pioneer in developing small.

V (  V  V77 V (3. .    ..

Toyota. a) Foreign Exchange Risks b) Economic downturn risk c) The increased of globalization has threatened Tan Chong with facing new completion. rivals sell similar products.e. i. Proton . e) Degree of product differentiation. Honda. d) The National Automotive Plan puts Tan Chong and Nissan at a disadvantage as it most local support Malaysian brands over international ones.