Aims

‡ To learn and understand advertising terminology. ‡ To confidently analyse and deconstruct your chosen magazine advertisement using the P.E.E. structure. ‡ To be able to explain how the audience are targeted.

‡What is being advertised? ‡Who is the advert targeting? ‡What stereotyping is being used? ‡What message does this give to the audience?

‡ Advertising Perfume. ‡ Targeting women. ‡ Showing stereotypical female as beauty. ‡ Message to the audience is that if women buy and use this product they will achieve this beauty. ‡ Theme of freedom, caged birds. Message: If you wear this perfume you will be free to express your beauty.

‡ What is being advertised? ‡ Who is the advert targeting? ‡ What stereotyping is being used? ‡ What message does this give to the audience?

‡ What is being advertised? ‡ Who is the advert targeting? ‡ What stereotyping is being used? ‡ What message does this give to the audience?

‡ What is being advertised? ‡ Who is the advert targeting? ‡ What stereotyping is being used? ‡ What message does this give to the audience?

What is the purpose of adverts?
‡ To tell us about a product/service/ company. ‡ Shows us the benefits of the product ± how it can offer a solution to a µproblem¶. ‡ Persuade us to believe what we are seeing/ hearing and buy. a product or service

‡ Advertisers go to great lengths to try and make their product/company/service stick out in a saturated market. ‡ Adverts are usually bright, colourful and are eye catching. ‡ Adverts can also use celebrity endorsement to promote their product/company/service. ‡ They may use µshock tactics¶ to gain attention.

‡ What is the function of a magazine advertisement? ‡ What are the conventions?

Functions and conventions of music magazine adverts
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To Promote the artist To sell the song To be eye catching- visually striking Conventions are:
Song/Album title Visual links to videos- Intertextuality Reviews (Newspaper, Music press, Celebrities/DJ's- Trend Setters) Condensed information on content Release date Artist name Where is it available to purchase (HMV,Amazon) Record label logo Website (official artist site, Myspace)

BAND NAME & TITLE
THE BAND NAME SET IN ITS USUAL TYPOGRAPHY FOR INSTANT RECOGNITION. THE ALBUM TITLE WILL ALSO HAVE ITS OWN TYPOGRAPGY.

KEY TERMINOLOGY FOR AN ADVERTISEMENT

REVIEWS

SOUNDBITES / QUOTES OR RATINGS FROM MUSIC MAGAZINES ABOUT THE DVD.

PACK-SHOT
AN IMAGE OF THE PRODUCT FOR EASY RECOGNITION IN SHOPS. CONVENTIONALLY SET IN THE LOWER RIGHT HAND CORNER.

BODY COPY
THE MAIN BLOCK OF TEXT ON A DISPLAY ADVERTISEMENT. ITS FUNCTION IS NOT TO CATCH THE EYE BUT TO PROVIDE FURTHER INFORMATION.

MAIN IMAGE/ FOCAL POINT
THE MAIN IMAGE THAT IS RELEVANT TO THE IMAGE OF THE BAND OR IS ECHOED IN THE ALBUM COVER/ MUSIC VIDEO IMAGERY.

ACTION LINE
USUALLY AT THE FOOT OF THE PAGE. THIS GIVES THE INTERESTED READER ADVICE AS TO WHERE TO FIND THE PRODUCT OR ADDITIONAL INFORMATION.

OTHER ASPECTS
YOU MIGHT ALSO INCLUDE SCREEN GRABS FROM THE DVD/ SOME EXPLANATION OF THE CONTENT/ EMPHASISE THE MUSIC VIDEO FOR THE SINGLE YOU HAVE PRODUCED/ EXTRAS.

Music Video -Your task
‡ Deconstruct and analyse your advert. Highlight the key conventions (slogan, brand name, caption, action line, pack shot and so on) and use the P.E.E. structure. ‡ Remember to relate your findings to institution and audience. ‡ Write an accompanying paragraph considering the following questions:
± What is being advertised? ± Who is the advert targeting? How do you know? ± How is the artist and there music represented? Is stereotyping being used? ± What message does the advert give to the audience about the album?

Remember «
‡ Music Video = Magazine Advertisement for the DVD digipak