Presented by SURESH BABU.

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HISTORY OF BAJAJ AUTO Š Founder Jamnalal Bajaj Š Year of Establishment 1926, 1945, 1959 Š Industry Automotive - Two & Three Wheelers Š Business Group The Bajaj Group Š Key people Rahul Bajaj (Chairman), Rajiv Bajaj (Managing Director)

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Listings & its codes BSE - Code: 500490; NSE - Code: BAJAJAUTO At present it is the World¶s 4th largest About Pulsar-2001, 2002, 2003, 2004, 2005 Distribution network leading company Low cost car

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To under stand which strategy bajaj has used to position pulsar in the market To study how bajaj pulsar effects the other two wheelers To study which factors has influenced the customer to buy bajaj pulsar To know the who are the competitors for bajaj pulsar

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Sample design- Sample unit, Sample size, Sample region, Sampling process. Data collection method- Primary data, Secondary data. Data collection- Questionnaire design. Definition of the Problem- How much market captured. Geographical area of study- Where I conducted

Comparisons of 150cc bikes BAJAJ PULSAR

Cubic capacity 149cc

Horse power 14bhp

Run per minuet 8500rpm

Speed gear 5-Speed

Kilo miter per liter 55kmpl

0-60kph

5.42sec

HERO HONDA 150cc CBZ TVS APECHE 160cc

13bhp

8000rpm

5-Speed

48kmpl

5.43sec

15.2bhp

12000rpm

5-Speed

42kmpl

5.01sec

YAMAHA FZ

150cc

13bhp

8500rpm

5-Speed

50kmpl

5.49sec

HONDA UNICORN SUZUKI GS

149.2cc

13.3bhp

8000rpm

5-Speed

55kmpl

6.09sec

150cc

13.8bhp

8500rpm

6-Speed

50kmpl

5.51sec

Yes No Total

93 % 07 % 200

Yes No Total

79 % 21 % 200

Yes No Total

94 % 06 % 200

Yes No Total

77 % 23 % 200

Yes No Total

67 % 33 % 200

Is a brand I trust? Pulsar

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The position strategy of bajaj pulsar is kept on changing models according to the market scenario The pulsar became the bench mark of 150cc segment bikes It gives proud feel to the user and 84% of 20-35 age group people are using the bajaj pulsar and 16% of other age group people are using the particular brand Digital Twin Spark ignition (DTSi) provides efficient fuel combustion and better performance under all conditions.

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The position strategy for the pulsar was to keep on modifying their models according to the customer requirements and new technology. It affects the sales of the other automobile companies who are involved in 150cc bikes manufacturing

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