TATA INDICOM

Group A4
MBA I
Macro Analysis
History
• Introduction of telegraph
• Introduction of telephones
• Privatization

Recent Trends
• New players
• Multi sim usage
• Keep your number, change your network
• 3G
• WiMax
Top companies in the world and India

Top 5 companies in the world Top 10 companies in India

Bharti Airtel
Reliance
Communications
China Mobile
Vodafone
Vodafone Group
BSNL
China Unicorn
Tata Teleservices
Telefonica
Idea
America Movil
Aircel
MTNL
Unitech
Sistema
 Government Policies

TRAI ACT, 1997

INDIAN WIRELESS ACT, 1933

CABLE TELEVISION NETWORKS ACT, 1995

NATIONAL TELECOM POLICY, 1994

NEW TELECOM POLICY, 1999

BROADBAND POLICY, 2004

Tata Indicom
Company History
• TTSL incorporated in 1996
• Pioneers in CDMA technology
• Take over of Hughes Telecom in 2002
• Tata Indicom launched in 2005
• Entered a JV with NTT Docomo in 2008
Corporates associated
• Ratan Tata
• K. A. Chaukar
• Anil Kumar Sardana
Shareholding Pattern (TTML)
Shareholders

Indian
Foreign
Instutions
Non-Institutions
Current Position

Wireless Subscribers Wireline Subscribers

Bharti Airtel BSNL
Reliance Communications MTNL
Vodafone Bharti Airtel
Tata Teleservices Tata Teleservices
BSNL Reliance
Communications

5th largest overall with 11.05%

CDMA
4th in terms of wireless subscribers
11.47% Reliance
Tata
BSNL
MTNL
4th in terms of wireline 3.38% Sistema

2nd in CDMA 36.95%

 SWOT Analysis
Strengths Weaknesses Opportunities Threats
• BRAND • LOW ARPU • GOVT’S POLICY • INCREASING
RECOGNITION • LIMITED OF PROVIDING NUMBER OF
• FINANCIAL VARIETY OF UNIFIED COMPETITORS
SOUNDNESS HANDSETS LICENSE • REDUCING
• COST • UNABLE TO • INTRODUCTION ARPU
EFFECTIVE ATTRACT POST- OF 3G • COMPETITORS
SERVICE PAID NETWORK IN AGGRESSIVE
• TECHNICAL • USERS & INDIA MARKETTING
EXPERTISE CORPORATE • CONTRIBUTION • COMPETITORS
• HIGH CUSTOMERS OF RURAL SUPERIORITY IN
CUSTOMER • LIMITED TARIFF SUBSCRIBER IS BROADBAND
SATISFACTION PLANS ONLY 24 % • CUSTOMERS
• INCREASING SHIFT TOWARDS
DEMAND OF GSM SERVICE
WIRELESS PROVIDER
INTERNET
Financial Analysis Growth in Income
2500
2000
Net loss increased by 1500 Year
nearly 86% in 2009-10 1000
500
Their Incomes 0
increased by 10.90% 2009-10 2008-09 2007-08
in 2009-10

Losses
Financial Ratios 400

• Current Ratio 0.40in 2009-

300
Losses
10 against 0.58 in 2008-09 200
• Quick Ratio 0.40 in 2009-10
against 0.57 in 2008-09 100
• Gross profit margin at
-1.28% 0
• Net Profit margin at 2009-10 2008-09 2007-08
-13.44%
• Television advertisement
• Calls free with special recharge offer
• Free downloading for internet facility
• Handset Upgrade program for all the individual post paid customers.

Promotions
• Seasonal discount with purchase of handset etc
• Competitive pricing strategy Price
• Landline
• Mobile Internet
• Wireless Internet
Product
• Mobile Connections
7 P’s
• Phones on offer
Evidence
• Sim cards, modems, etc attractive and convenient Physical
• Manufacturer
• Distributor
• Retailer
Process
• Consumer
• Customer relationships officers friendly
• Disciplined staff
People
• Present in all 22 circles
• Has corporate head quarters in Mumbai
Place
Differentiation Strategy
Own Retail Business unit

Enterprise Business Service

Branded Retail Business Unit

Consumer Market Business Unit

Mobile Internet

Retention Strategy
HR Policy

Institution Building

Performance Culture

HR Excellence & Employee

management
CSR Initiatives

Corporate Sustainability Policy

Electronic Waste Management

Policy

Environment Policy
 Awards
TTSL has won the Global HR Excellence Award 2009 under
the “Institution Building Category” by World HRD Congress

100 True Value Shoppes (TVS) on the same day across the
nation

Project Drishti Bags 2nd National Telecom Award

Innovative Retail Concept of the Year - Tata Teleservices Ltd.

IT Service Provider of The Year Award

Thank You