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Submitted to :
Ms. Aslam Logade.
Santosh P. Ghutukade. Lahu Devkar.
People wants to showcasing a fine elegance and sheen, the range of fashion jewellery which reflect an amalgamation of many cultures, traditions and customs.
Jewellery have been a part of most of the cultures of the world at some point of time or other. From its basic use as currency, it is now used as an instrument to store and display wealth. In the recent past(last 3-4 decades), this industry has shown an impressive growth world wide. The current global market for the sector is estimated at around $85bn USD and has shown a CAGR of 5-10% in the last decade. India's 300,000 traditional jewellers commonly referred to as the unorganized sector dominate the country's jewellery retail landscape with a 96 per cent market-share. Keeping in mind that only 4% of the sector is in organized hands. INTRODUCTION
India has the largest country from RAMAYAN & MAHABHARAT times. Indians are the first to start jewelry making. India was the first country to mine diamonds. Formerly diamonds were cutting & polishing traditionally. Nowadays diamonds are cutting & polished by adopting new technology. Many institutes provides degree, diploma & certified courses for gem & jewelry education. For Ex. Indian Institute of Gemology etc. Gem and jewelry export promotional council worked to promote export of gems and jewelry. Government has also introduced many measures to promote gem and jewelry sector.
History & Current Scenario
jewellery is a type of
It includes necklaces, rings, bracelets, watches, and earrings jewellery can be made from a variety of different materials including Silver, Gold, Metal, and Wood The name originates from the Latin word local a meaning plaything Began with materials made from bone, teeth, and shell Considered a symbol of wealth and artistic display
Can incorporate beads, stones, gems, and diamonds
CONCLUSTION The retail jewellery industry is comprised of five main segments:
Bridal jewellery (30%) Fashion jewellery (22%) Watches (18%) Precious stones (15%) Precious metals (15%)
The retail jewellery industry is highly fragmented.
No retailer claims more than 6 percent market share. There are nearly 50,000 stores engaged in jewellery retail. The industry employs approximately 200,000 individuals. Annual jewellery store sales run about $27 billion; wholesalers and manufacturers account for an additional $27 billion in sales. Wal-Mart is the largest retailer
Wal-Mart Zale Corporation Sterling Jewellers Sears, Roebuck and Company Finlay's Fine jewellery J.C. Penney QVC Tiffany and Company Service Merchandise Kmart Ten Largest jewellery Retailers
The consumers were to rank the luxury jewellery designers based on 4 criteria: (1) superior quality (2) uniqueness and exclusivity (3) social status and (4) excellent customer service
Royal earrings, Andhra Pradesh, 1st Century BC
Byzantine wedding ring.
India is a leading player in the global gems and jewellery market The gems and jewellery industry occupies an important position in the Indian economy. The two major segments of the sector in India are gold jewellery and diamonds. The Indian gems and jewellery industry is competitive in the world market due to its low cost of production and the availability of skilled labour
INDIAN JEWELLERY INDUSTRY
Indian retail jewelry overview
Organized players such as Tata with its Tanishq brand and Gitanjali a pioneer in the branded jewelry segment.
Indian jewellery industry is a highly regarded industry and earns huge profits through the jewellery exports all over the world. The Indian jewellery sector is largely unorganized at present. There are over 15000 players across the country in the gold processing industry, of which only about 80 players have a turnover of over US$4.15 million (Rs. 200 million). There are about 450,000 goldsmiths spread throughout the country.
Wal-Mart Stores was established in 1962 by Sam Walton. It was registered as a corporation on October 31, 1969. It became listed on New York Stock Exchange in 1972
T rl s larg st j llry r tail r
Jewellery Stores had not been affected by global financial crisis.
It is carrying on with its expansion activities in India as well as other world markets Impact of financial crisis
The Indian gems & jewelry sector is expected to cross US$ 26 billion by 2012. The consumption of the diamond jewelry is expected to touch US$ 6.41 billion in 2012. State Run National Mining Development Corporation (NMDC) planned to produced close to 100000 carats of diamonds from the panna diamond mines in Madhya Pradesh.(2010-11). FUTURE
1.Strong risk management focus as part of strategy. 2.Investments in upgrading the technology and setting up new units in Kolkotta and Bangalore. 3.Manufacture handicraft jewellery along with branded jewellery to cater to diverse markets. 4.Long standing relationship with dealers in US, Antwerp, Dubai etc.
STRENGTHS SWOT ANALYSIS
1.A smaller player in size compared to the rest of the competitors such as Rajesh Exports and Gitanjali Gems and Jewellery, and therefore would not be able to enjoy the same benefits of returns to scale as the others. 2.No well established brand like other firms (e.g. Gili from Gitanjali Gems and Jewellery or Tanishq from Tata).
3.Lacked infrastructure to cater to the retail customers abroad. Company sells most of its product to the wholesalers in which case they have much of the bargaining power.
1.Gems and Jewellery to grow by 12% (as calculated by the demand forecasting).India s share is projected to be around 1.5 to 2 percent of the global industry. 2.Tax regime to be structured to develop India as a global hub for gems and jewellery. 3.Increase in wealth leading to increase consumption is expected to boost demand for this sector. 4.Global Silver to Gold ratio is improved to 15:3 from 7:3 in 2000 in the world market; this is mainly because of a younger generation s preference for a white metal than gold. 5.Increase demand in Middle East and North American countries, forming the largest segment and offering the highest growth in the previous financial year.
THREATS 1.Emergence of China as a competitor. 2.Unusual increase in the price of gold and rough diamonds. 3.Fluctuation in currency, especially appreciation of rupee against the dollar. 4.Change in fashion trends. 5.As per the CMIE data, only 4% of the gems and jewellery sector is in the organized hands, Tanisq, Gili (subsidiary of Gitanjali Gems), Oyster bay, being the major players from whom company faces a lot of competition. 6.Substitution of gold and other banking products as a better source of investment has lead to the decline in the consumption of silver. 7.The reduction of consumption of silver in the Indian market. Witnessed a decrease of 53.1% from 1996 to 2005 in consumption. 8.Low availability of skilled labor in processing of diamonds. 9.Infrastructure bottlenecks, absence of latest technology. 10.China, Sri Lanka and Thailand's entry in small diamond segment.
Large presence of unorganized sector. Increase in gold jewelry consumption. Increase in gold prizes. Cheating on carat age. Possible long term threat from China.
Continued support from government crucial.
Jewelry has become a vital element in everyone s life. Men, women and even kids love to wear jewelry articles all the time. Wearing jewelry is the demand of modern fashion. A few years back jewelry was used only on special occasions like weddings, engagements and other formal parties and it was associated with the brides and married girls only. But nowadays it is worn casually as well as formally and everyone likes to wear beautiful and elegant jewelry items. Trendy and stylish jewelry is in fashion these days. The gems and jewelry industry has been growing rapidly and has become one of the most profitable industries of the world.
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