You are on page 1of 17

CORPORATE

SOCIAL
RESPONSIBILITY
NAME LAVESH. K.
STD VACHHANI
T.Y.BMS
ROLL NO. 13
GUIDED BY PROF. VIJAY
COLLEGE MAHIDA
JAI BHARAT
TOPIC COLLEGE OF
CSR of ASHOK
COMMERCE
LEYLAND
ASHOK LEYLAND LTD .
LOCATION :- CHENNAI ,
TAMIL NADU

INDUSTY SECTOR :-
AUTOMOBILES
“ ENGINEERING YOUR
TOMORROWS ”
CSR OF ASHOK LEYLAND LTD

ASHOK LEYLAND –
BEYOND BUSINESS IS ALSO
OUR BUSINESS ….”
CSR AS DEFINED BY
ASHOK LEYLAND :-
" Our commitment to improving
the quality of life of our
employees ,
their families ,
the driver and
the local communities around
our units , and the
society ."
Ashok Leyland has always been socially
responsible . The massive HIV / AIDS awareness
campaign covering all its employees , the
driver community and the immediate community
around its units ; the medical and blood
donation camps it conducts in the immediate
community around its units ; the green
initiatives ; its revenue - neutral driver
training school in Namakkal ( Tamil Nadu ) and
Burari ( near New Delhi ) to train drivers " on
and off the road "; all its measures at driver
welfare ; its initiative at setting up and
hand - holding women self - help groups around its
units to sustain themselves economically ; its
road safety drive on highways around its
units ; its emphasis on green supply chain
management ; and its research efforts at
conserving resources are some of the
initiatives that are on - going .
With CSR as an integral part of Ashok Leyland's
activities , all our social initiatives are
structured and focused to enhance our commitment
to our employees and the
stake - holders .

With the guiding principle that all CSR


initiatives in Ashok Leyland are aimed at
impacting positively , making a difference and
sustaining them , all our efforts focus on
livelihood enhancement , health , education and
environment .

Ashok Leyland encourages employee involvement ,


engaging the families of the employees , and
involving local , experienced and credible
resources in all its CSR activities .
CSR Areas of ASHOK
LEYLAND :

1 . Children

2 . Community Welfare

3 . Disaster Relief

4 . Employee Welfare

5 . Energy

6 . Environment

7 . Healthcare

8 . Rural Development
CHILDREN ’ s WELFARE
Fun Bus :-
Spreading Sunshine and Smiles
A bus that leaves behind a trail of cheer among
special ones
Fun Bus is a gift from Ashok Leyland exclusively
for free use by children of orphanages,
Corporation Primary schools and
physically/mentally challenged children for a
day's picnic.
The seating layout reckons the requirements of
physically challenged children. The bus is
equipped with a hydraulic lift for the convenience
of wheelchair-bound
Children.
The facility is currently available in Chennai and
New Delhi.
FUN BUS ,
A gift by ASHOK LEYLAND
COMMUNITY WELFARE
Started in 1994, the Dharam Hinduja Matriculation and
Higher Secondary School, Thiruvottiyur, Chennai, is managed
by a Board of Trustees consisting of senior
executives and workmen of the company.

Every year, buses are donated to various schools, mostly catering


to economically backward students. Desks and benches are also
provided. The inmates of 'Missionaries of Charity' near the
Ennore Unit are provided with free food, every day.

The Company contributed 1 crore rupees in aid of relief


operations for the Tsunami victims. In addition, employees
contributed another Rs. 15 lakhs separately.
Donated SCHOOL BUS BY
ASHOK LEYLAND
EMPLOYEE WELFARE
Driver Training Centre :-

Ashok Leyland's Namakkal Driver Training Centre near Salem


in Tamil Na du was started in 1995 " to ready a driver for
life on the road and off the road ".

Namakkal is virtually the heartland of trucking in South


India . The Training Centre has integrated itself well with
the community , the various fleet owners associations and
local NGOs , which has enhanced its ability to create mass
awareness about AIDS . Identified as an important centre
given its strategic location , the Training Centre's
contribution is well appreciated by APAC ( AIDS Prevention
and Control Project ) and AIDS Control Society .
The Driver Training Centre at Namakkal is recognized as one
of the best in the private sector . Following the Namakkal
success story , Ashok Leyland has set up a Driver Training
Institute in Burari , near Delhi , in partnership with the
Government of National Capital Territory of Delhi .
ASHOK LEYLAND
RIVER TRAINING CENTRE ,
NAMAKKAL .
DRIVERS BEING TRAINED
AT ASHOK LEYLAND ’ s
NAMAKKAL DRIVER TRAINING
CENTRE
NDIA ’ s FIRST CNG BUS RUN
In January 1997 , Mumbai's taxi drivers had a complaint about
a BEST bus : they couldn't hear it coming ! Not only did it
make next to no noise , it also emitted very little
pollutants . What makes this bus different is the fuel that
powers it . Spearheading the induction of CNG technology in
the National Capital Region , Ashok Leyland has put out over
2 , 500 buses on its roads .
CNG BUSES BY
ASHOK LEYLAND
CONCLUSION :-
O HERE WE COME TO AN END & PERSONALLY BY MY DAILY EXPERIENCE
N BUSES I CONCLUDE THAT ASHOK LEYLAND IS THE FINEST COMPANY THAT
OVIDES US THE SAFEST & FASTEST VEHICLES FOR TRAVELLING & TRANSPORT …
ROVIDES

Y TAKING INTO CONSIDERATION THE CSR OF THIS COMPANY WE CAN ACTUALLY SA


AT ASHOK LEYLAND WORKS ON THE PRINCIPLE OF
HAT

“ BEYOND BUSINESS IS ALSO OUR BUSINESS ”

THANK YOU