You are on page 1of 34

NESBEN |Review

REST OF NESA
NESA & North Bengal
Summary

Population : 6.37 Crores

Tele-density : 3.4Crores

Smartphone
Penetration : 50%

Handset
Industry : 169 Crores
Contents
1. Business Update
2. Way Forward
3. Support required
MARKET PRESENCE
• Total Area (in Sq. Km. 2011) - 22,244.00
• Population (2011)- 47,91,370
• Source of Income: More than 70% of its population depends on Agriculture and Government Services
• No of Districts: 3
• No of PIN Codes: 133
• Total Area (in Sq. Km. 2011) – 4,890.00
• Population (2011)- 2,13,529
• Source of Income: Bamboo is the major source of revenue. Other source of income is Government Jobs
• No of Districts: 1
• No of PIN Codes: 07
• Total Area (in Sq. Km. 2011) – 16,579.00
• Population (2011)- 19,78,502
• Source of Income: Agriculture & Forestry.
• No of Districts: 11
• No of PIN Codes: 320
• Total Area (in Sq. Km. 2011) – 22,327.00
• Population (2011)- 28,55,794
• Source of Income: Agriculture, Handicraft & Handloom.
• No of Districts: 16
• No of PIN Codes: 695
• Total Area (in Sq. Km. 2011) – 21,087
• Population (2011)- 10,91,014
• Source of Income: Agriculture and Government Services
• No of Districts: 8
• No of PIN Codes: 406
• Total Area (in Sq. Km. 2011) – 10,491.00
• Population (2011)- 36,73,917
• Source of Income: Agriculture and Government Services
• No of Districts: 8
• No of PIN Codes: 708
MANPOWER
Designation Headcount Actual
Aro 9 9
Dm 4 3
Zm 1 1

North Service 1 1
Bengal
COMPETITION
REST OF NESA
RON Revenue (in Mn.) RON Promoter RON DBR Count RON Manpower RON DSE

1600
1479

1400

1200

1000

800

600

430 310
400

177
200 111 132
75
30 40 33
0 2 3
0
Samsung OPPO Vivo GIONEE Micromax ITEL Techno Lava LYF Intex Xaomi Others Industry

Brands Samsung OPPO Vivo GIONEE Micromax ITEL Techno Lava LYF Intex Xaomi Others Industry
Revenue (in
150.00 42.00 76.00 25.00 20.30 37.58 16.10 36.35 2.50 4.35 34.30 40.50 484.98
Mn.)
Promoter 430 177 310 111 30 40 33 132 0 2 3 75 1479
RON DBR Count 10 7 7 8 7 5 6 5 1 4 5 13 78
Manpower 24 48 57 16 6 12 11 0 3 2 13 192
DSE 34 20 28 13 10 11 9 18 2 6 1 18 166
COMPETITION DATA – Rest Of NESA
Brands Samsung OPPO Vivo GIONEE Micromax ITEL Techno Lava LYF Intex Xaomi Others Industry
Revenue (in Mn.) 25.00 6.00 10.00 4.50 0.50 9.00 5.00 3.20 0.00 0.25 20.00 9.00 92.45
Promoter 60 30 45 22 0 10 10 16 0 0 0 6 219
NAGALAND DBR Count 2 1 2 1 1 1 1 1 0 1 1 3 15
Manpower 3 6 8 4 0 2 2 0 1 0 3 29
DSE 5 4 4 2 2 2 2 2 0 1 0 3 27
Revenue (in Mn.) 25.00 8.00 15.00 2.50 2.50 0.00 0.00 0.00 0.00 0.00 2.80 10.00 65.80
Promoter 120 42 65 8 10 6 6 9 0 0 0 5 286
MANIPUR DBR Count 1 1 1 1 1 1 1 1 0 1 1 3 13
Manpower 7 16 18 4 3 3 1 0 0 0 3 55
DSE 4 3 5 1 1 1 1 0 0 1 0 3 16
Revenue (in Mn.) 50.00 8.00 17.00 6.00 9.00 10.00 7.00 13.70 0.00 0.50 6.00 9.00 136.20
Promoter 103 47 75 22 8 11 6 52 0 2 0 38 371
TRIPURA DBR Count 3 2 2 2 2 1 2 1 0 1 1 4 21
Manpower 8 13 16 3 1 3 4 0 1 1 4 54
DSE 11 5 5 4 3 3 3 7 0 1 1 5 48
Revenue (in Mn.) 25.00 9.00 14.00 7.00 4.50 8.68 3.00 5.00 2.00 1.50 0.50 6.50 86.68
Promoter 62 30 50 47 12 13 8 8 0 0 0 16 305
MIZORAM DBR Count 1 2 1 2 2 1 1 1 0 0 1 2 14
Manpower 3 5 4 2 1 2 1 0 0 1 2 21
DSE 6 3 4 4 2 2 2 1 1 1 0 2 28
Revenue (in Mn.) 25.00 11.00 20.00 5.00 3.80 9.90 1.10 14.45 0.50 2.10 5.00 6.00 103.85
Promoter 55 28 140 12 0 0 3 47 0 0 3 10 298
SILCHAR DBR Count 3 1 1 2 1 1 1 1 1 1 1 1 15
Manpower 3 8 11 3 1 2 3 0 1 0 1 33
DSE 8 5 10 2 2 3 1 8 1 2 0 5 47
Revenue
Rest Of Nesa
Nov'17

Oct'17

Sep'17

Aug'17

Jul'17

Jun'17

May'17

Apr'17

0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0

Branch Apr'17 May'17 Jun'17 Jul'17 Aug'17 Sep'17 Oct'17 Nov'17

Rest Of Nesa 21.3 24.7 19.5 18.6 18.0 13.0 28.6 34.2
Party Code DB Name Dec DM Name Apr'17 May'17 Jun'17 Jul'17 Aug'17 Sep'17 Oct'17 Nov'17

303921 NEXT IS WHAT Subhahasish Bhattcharjee 12.7 12.3 13.0 8.4 9.0 6.6 11.7 13.7

304119 MANISH ELECTRONICS Ritu Barma 6.8 8.7 5.8 7.3 1.8 4.2 10.7 14.2

302179 A & T Enterprise TBA-RON 1.7 3.7 0.7 2.8 3.5 0.0 3.0 2.6

303126 RK TELECOMMUNICATION TBA-RON 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

304573 BEST SOLUTION Rhonthungo lotha 0 0 0 0.0 3.7 2.2 3.3 3.7
LAVA MARKET SHARE – REST OF NESA

7% 8%
July Lava Share

Aug Lava Share

Sep Lava Share


5%
Oct Lava Share

11% Nov Lava Share

7%
Market Size - GT
Distributor Lava share
LAVA – TERTIARY TREND (REST OF NESA) GROWTH
45%

40%

35%

30%

25%

27.0 20%

21.9
15%
19.1

10%

5%

0.0 0%
Sep'17 Oct'17 Nov'17 RON
DISTRIBUTOR TERTIARY TREND Growth
12.0
11.3
10.8
10.3 BEST SOLUTION 23%
9.9
10.0

RK
TELECOMMUNICAT
-9%
8.0
ION

6.7

6.0
A & T Enterprise 24%
4.7

4.0
3.3
2.8 MANISH
128%
ELECTRONICS
2.2
2.0
2.0 1.8
1.6

0.2 0.1 0.2 NEXT IS WHAT 9%


0.0
NEXT IS WHAT MANISH ELECTRONICS A & T Enterprise RK TELECOMMUNICATION BEST SOLUTION

Sep'17 Oct'17 Nov'17 -50% 0% 50% 100% 150%


RETAIL PLACEMENT ADHERANCE – REST OF NESA
100%

90% 86%
83%

80%

70%
70%
62%
58% 59%
60%
55%

49% 49%
50%
42%
40% 38%
34% 35%
33%
29%
30% 26% 26% 27%

20%

10% 7%

0% 0% 0% 0% 0% 0%
0%
Jul Aug Sep Oct Nov

NEXT IS WHAT MANISH ELECTRONICS A & T Enterprise RK TELECOMMUNICATION BEST SOLUTION


DBR RETAIL PLACEMENT ADHERENCE

DB Name Jul Aug Sep Oct Nov

NEXT IS WHAT 49% 58% 62% 55% 83%

MANISH ELECTRONICS 42% 49% 59% 70% 86%

A & T Enterprise 26% 29% 34% 33% 35%

RK TELECOMMUNICATION 0% 0% 0% 7% 0%

BEST SOLUTION 0% 0% 26% 27% 38%


LPP – REST OF NESA
700

612
600 581

500

402
400 381

300

200

100

0
Aug'17 Sep'17 Oct'17 Nov'17
RON 402 381 612 581
DBRWISE LPP – REST OF NESA
NEXT IS WHAT MANISH ELECTRONICS A & T Enterprise RK TELECOMMUNICATION BEST SOLUTION

300
269

250 242 240


229
209
200
174
159
150
133

100 89
79
72

50
19 22 23
17
0 0 0 0 0
0
Aug'17 Sep'17 Oct'17 Nov'17
NEXT IS WHAT 174 159 269 229
MANISH ELECTRONICS 209 133 242 240
A & T Enterprise 19 17 22 23
RK TELECOMMUNICATION 0 0 0 0
BEST SOLUTION 0 72 79 89
Retail Game
Retail Strategy
Outlet Count
Lava
Zone CC Consultant Distribution Total
REST OF NESA 155 165 478 846

Revenue Potential

Lava
Zone CC Consultant Distribution Total
REST OF NESA 38.75 9.9 16.35 65
Way Forward
Mar’18 Exit Plan-DM wise Revenue

DM ZM Zone DBR Count L3M Avg. Revenue (Mn) Mar'18 Plan Growth %

Subhashish Percival RON 1 8.31 18.50 123%

Ritu Percival RON 1 6.36 17.50 175%

Rohn Percival RON 2 3.55 15.00 323%

TBA Percival RON 1 3.35 6.00 79%

RON 5 21.57 57.00 164%


Way Forward

People Distribution Retail

• Replace non • Ensure CCs at Top


performing 100 outlets
• Two DM Vacancy
(Manipur, Aizwal)– to
partners • Shop boys at 200
be filled immediately • Coverage issue to be Outlets
corrected • RPA Focus
• Vacant ARO 3 • SP WOD to be • Focus on Tertiary
locations–I mp h a l driven Activating Outlet
• Enable dbrs to bring
down market • Rigorous follow-
outstanding ups with the ARO
for CC / LC hiring
Way Forward

Distribution

Vacant areas – 3
Imphal – C form pending for last 2 qtrs

Partner engagement
3 Partners currently PRGP – To be corrected
Way Forward
Retail

Promoter Outlets
Have exclusive Lava CCs at the Top 100. Outlets contributing to 27% Revenue.

Shopboy Outlets
Regular engagement with the next 200 Outlets
Thank You