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Alomo Bitters

Market Performance

April 2014

Source: Media Planning Services AMPS 2013


Base: 22,555,655 sample size
Fieldwork was conducted between April & July 2013
Brand Awareness – brands of Gin

60%
Source: Media Planning Services AMPS 2013
51% Base: 3,255,565
50%
Alomo Bitters is categorize among
40%
the brands of Gin. The brand
performs wonderfully well at 5%
30%
top of the mind awareness and
coming 4th g behind Chelsea,
Regal and lord’s dry gin. Chelsea is
20%
clearly the market leader at 51%
9%
176 428 TOMA.
8%
10%
5% 4% 4% 3% 2% 2% 2% 2% 2% 3%
1% 1%
0%
Brand consume nowadays – brands of Gin

50% 47%

45%
Source: Media Planning Services AMPS 2013
Base: 3,255,565
40%

35%
In terms of consumption, the brand
30% still maintain its 5% across the
25% country. This 5% usage translate to
176,944 respondents who claimed
20%
to be consuming Alomo Bitters
15%
regularly (at least 3 times a week).
9% 9%
10%
5% 5%
4%
5% 3% 3%
2% 2% 2% 2% 2% 2%
1% 1%

0%
More detailed data is attached
separately in an excel document

Thanks