You are on page 1of 23


< previous next >


• Nature of business
• Capital spending
• Location

< previous next >

Nature of Business

• Service/product oriented
• Reasons for choosing the business

< previous next >

Capital Spending
• Capital - RM 250, 000.00 - RM 500, 000.00
• How do you obtained??
• How the capital is spent?
• Prepare a budget table/inventory checklist
(fixed cost & monthly cost)

< previous next >


• Choose a strategic location to start up your business

• Have a target group
• Give reasons why do you choose the specific location

< previous next >

Business Profile
• Name of the company and reasons

• Type of business (service/product) and reasons

• Motto/slogan

• Logo and letterhead

• Vision and mission

• Organizational chart

• Location and reasons

< •
Brochure, namecards, FB page/ Instagram next >
Describing types of
• You can describe your business or service using the
following expressions:

1. Berjaya Holdings is a product- /service-oriented business.

2. Our main product(s)/service(s) is/are …

3. The main ingredients or materials of our product are …/

The uniqueness or specialty of ourservice is in the …
(quality, efficiency, effectiveness, etc.) of the service we
< previous next >
You can describe your reasons using the following
1. There is a high demand for … (identify the product or
service) among … (identify specific customers).
2. Our product or service caters to customers who demand
for … (specify some uniqueness, difference, specialty, etc.
e.g. in the design, price, quality, material, or workmanship,
etc. compared to the product or service offered by other
3. There is also a great potential for expansion into …
(related product or service lines) in our long-term vision for
the business.
< previous next >
Choosing the name
• Avoid generic names that are not memorable.
• Avoid generic names that literally describe the product or
service e.g. Computer Sales and Service.

• Avoid geographical name. (What happens if you decide to

move or expand? The exception is if you are trying to
create a strong local affinity e.g. a neighbourhood café.)

• Do not restrict future product or service lines. Be broad to

include your long-term vision for the business.

• Keep the name short and easy to pronounce.
previous next >
• Business slogans are short, often memorable phrases
used in advertising campaigns. They are claimed to be
the most effective means of drawing attention to one or
more aspects of a product. How many company slogans
can you recall?

“I’m Lovin’ It!”, “Just Do It”

• These slogans are unique to the brand they represent.

They are catchy and short.
< previous next >
Characteristics of a good
A slogan must have the following characteristics:

●Reminds us of the brand, company, product,

institution etc. slogan

●Instills a positive feeling about the brand

● Illustrates a personality
●Strategic in nature
●Competitive in nature
●Easy and simple
previous next >
Basically, motto can be described as:

1. A brief statement used to express a principle, goal, or

2. A sentence, phrase, or word of appropriate character

inscribed on or attached to an object.

Examples of motto:

Chartered Bank - Big, Strong and Friendly

< (Adjective)
previous next >

A vision is a statement about what your organization wants to become. It
defines where the organization wants to be in the future. It reflects the
optimistic view of the organization future. It outlines what the organization
wants to be, or how it wants the world in which it operates to be. It
concentrates on the future. It is a source of inspiration.

• A vision statement can take many forms. It answers the question: "What will

• · Realistic aspirations

• · Vivid and clear description

• · Description of a bright future

• · Clear and not ambiguous


· Memorable and engaging words
next >

While mission statements vary from organization to
organization, they all share similar components. Most
statements include descriptions of the organization target
market, the geographic domain, their concern
for survival, growth and profitability, the
company philosophy, and the organization
desired public image.

• This is an example of a mission statement of a restaurant:

“Our mission is to become the favorite family dining

restaurant in every district in which we operate. This
will be accomplished by serving a variety of delicious
and generously portioned foods at moderate prices. Our
< restaurants will be clean, fun, and casual. Our guests next
previous >
Universiti Utara Malaysia


• To be an eminent Management University in an

increasingly borderless world


• To embrace and manifest the spirit and essence of the

University’s charter and philosophy, and become a
center of academic excellence renowned for its
nurturance of individuals who become competent and at
< previous the same time committed to serving the nation and all of
next >
• Logo is a unique design, symbol, or other special
representation of a company name, publishing house,
broadcast network, or other organization, used as a
trademark. It is a design used by an organization as an
emblem by which it can easily be recognized.

• Things to consider when designing a logo:

- Quality, creativity and value of your business

- Should be aware of competitors (originality)

< -
previous Keep updated with the latest trend next >

< previous next >

• Letterhead is the official letter design that company or
organizational correspondence is typed/printed upon. It
usually consists of a name and an address, a logo and
sometimes a background. It is used for formal

• However, the main reason to have letterhead is to

ensure that the organization is presented with the logo
and contact information in a consistent format.

< previous next >

Diamond Coffee & Spa

Level 3B, Block A

Southgate Commercial Centre

Jalan Dua 55200 Kuala Lumpur

Phone : 03- 675 8888

Fax : 03-675 8880

< previous next >
• To define the roles and responsibilities within the
Organisational Chart

• Establishing a hierarchical structure of authority and hence


• Establishing communication channels and information

flows, incorporating a chain of command with specific
rules and regulations relating to reporting procedures
and accountability methods.

• Establishing control mechanisms, such as the degree of

centralization and the span of control.

• Establishing strategies of coordination of work practices.

< previous next >

< previous next >

• Brochures (or flyers) are small booklets or pamphlets that
contain information on products or services.

• Before you come-up with your brochures, first you need

to decide what kind of information that will appear in the

• You have to determine your content according to the

target customers so you can provide them with
information they're looking for.

• Lastly, do not forget to provide the most complete and

accurate information. With this in mind, you need to have
an introduction to your business in your brochure

< • Provide instructive information about your company andnext

previous >

< previous next >