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BUSINESS PROFILE

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BUSINESS PROPOSAL

• Nature of business
• Capital spending
• Location

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Nature of Business

• Service/product oriented
• Reasons for choosing the business

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Capital Spending
• Capital - RM 250, 000.00 - RM 500, 000.00
• How do you obtained??
• How the capital is spent?
• Prepare a budget table/inventory checklist
(fixed cost & monthly cost)

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Location

• Choose a strategic location to start up your business


• Have a target group
• Give reasons why do you choose the specific location

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Business Profile
• Name of the company and reasons

• Type of business (service/product) and reasons

• Motto/slogan

• Logo and letterhead

• Vision and mission

• Organizational chart

• Location and reasons


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Brochure, namecards, FB page/ Instagram next >
Describing types of
business
• You can describe your business or service using the
following expressions:

1. Berjaya Holdings is a product- /service-oriented business.

2. Our main product(s)/service(s) is/are …

3. The main ingredients or materials of our product are …/


The uniqueness or specialty of ourservice is in the …
(quality, efficiency, effectiveness, etc.) of the service we
provide.
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Reasons
You can describe your reasons using the following
expressions:
1. There is a high demand for … (identify the product or
service) among … (identify specific customers).
2. Our product or service caters to customers who demand
for … (specify some uniqueness, difference, specialty, etc.
e.g. in the design, price, quality, material, or workmanship,
etc. compared to the product or service offered by other
companies).
3. There is also a great potential for expansion into …
(related product or service lines) in our long-term vision for
the business.
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Choosing the name
• Avoid generic names that are not memorable.
• Avoid generic names that literally describe the product or
service e.g. Computer Sales and Service.

• Avoid geographical name. (What happens if you decide to


move or expand? The exception is if you are trying to
create a strong local affinity e.g. a neighbourhood café.)

• Do not restrict future product or service lines. Be broad to


include your long-term vision for the business.

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• Keep the name short and easy to pronounce.
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Slogan
• Business slogans are short, often memorable phrases
used in advertising campaigns. They are claimed to be
the most effective means of drawing attention to one or
more aspects of a product. How many company slogans
can you recall?

“I’m Lovin’ It!”, “Just Do It”

• These slogans are unique to the brand they represent.


They are catchy and short.
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Characteristics of a good
A slogan must have the following characteristics:

●Reminds us of the brand, company, product,


institution etc. slogan

●Instills a positive feeling about the brand


● Illustrates a personality
●Strategic in nature
●Competitive in nature
●Original
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●Easy and simple
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Basically, motto can be described as:

Motto
1. A brief statement used to express a principle, goal, or
ideal.

2. A sentence, phrase, or word of appropriate character


inscribed on or attached to an object.

Examples of motto:

Chartered Bank - Big, Strong and Friendly


< (Adjective)
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Vision
A vision is a statement about what your organization wants to become. It
defines where the organization wants to be in the future. It reflects the
optimistic view of the organization future. It outlines what the organization
wants to be, or how it wants the world in which it operates to be. It
concentrates on the future. It is a source of inspiration.

• A vision statement can take many forms. It answers the question: "What will
success look like?" FEATURES OF AN EFFECTIVE VISION
STATEMENT INCLUDE:

• · Realistic aspirations

• · Vivid and clear description

• · Description of a bright future

• · Clear and not ambiguous

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· Memorable and engaging words
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Mission
While mission statements vary from organization to
organization, they all share similar components. Most
statements include descriptions of the organization target
market, the geographic domain, their concern
for survival, growth and profitability, the
company philosophy, and the organization
desired public image.

• This is an example of a mission statement of a restaurant:

“Our mission is to become the favorite family dining


restaurant in every district in which we operate. This
will be accomplished by serving a variety of delicious
and generously portioned foods at moderate prices. Our
< restaurants will be clean, fun, and casual. Our guests next
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Example:
Universiti Utara Malaysia

Vision:

• To be an eminent Management University in an


increasingly borderless world

Mission:

• To embrace and manifest the spirit and essence of the


University’s charter and philosophy, and become a
center of academic excellence renowned for its
nurturance of individuals who become competent and at
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Logo
• Logo is a unique design, symbol, or other special
representation of a company name, publishing house,
broadcast network, or other organization, used as a
trademark. It is a design used by an organization as an
emblem by which it can easily be recognized.

• Things to consider when designing a logo:

- Quality, creativity and value of your business

- Should be aware of competitors (originality)

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Example:

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Letterhead
• Letterhead is the official letter design that company or
organizational correspondence is typed/printed upon. It
usually consists of a name and an address, a logo and
sometimes a background. It is used for formal
correspondence.

• However, the main reason to have letterhead is to


ensure that the organization is presented with the logo
and contact information in a consistent format.

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Example:
Diamond Coffee & Spa

Level 3B, Block A

Southgate Commercial Centre

Jalan Dua 55200 Kuala Lumpur

Phone : 03- 675 8888

Fax : 03-675 8880

____________________________________________
_
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• To define the roles and responsibilities within the
Organisational Chart
organization

• Establishing a hierarchical structure of authority and hence


decision-making.

• Establishing communication channels and information


flows, incorporating a chain of command with specific
rules and regulations relating to reporting procedures
and accountability methods.

• Establishing control mechanisms, such as the degree of


centralization and the span of control.

• Establishing strategies of coordination of work practices.


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Example

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• Brochures (or flyers) are small booklets or pamphlets that
Brochure
contain information on products or services.

• Before you come-up with your brochures, first you need


to decide what kind of information that will appear in the
brochure.

• You have to determine your content according to the


target customers so you can provide them with
information they're looking for.

• Lastly, do not forget to provide the most complete and


accurate information. With this in mind, you need to have
an introduction to your business in your brochure

< • Provide instructive information about your company andnext


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Example:

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