•The

Raymond Group was incorporated in 1925 Raymond Shop is a premium retail store offering wardrobe solutions. complete
•The

mond is the world's largest producer of worsted suiting fabrics commanding over 60% market share in India

•Ray

y also convert these fabrics into suits, trousers and apparels that are exported to 50 countries in the world

•The

925 - Setup of The Raymond Woolen mill 944: Lala Kailashpat Singhania took over The Raymond Woollen Mill 950 - Setup of a new manufacturing activity 958 - The first exclusive Raymond Retail showroom, King's Corner 968 - Raymond setup a readymade garments plant at Thane.

 

 

"Park Avenue manufacturing facility was set up denim. "Parx“. of ColorPlus new brands for women’s wear

1986

- Launch of - A new Raymond's Launch of Acquisition

1991

1996:

1999:

2002:

2007

Launch of

irst to introduce polywool blend in India in 1959 irst to introduce Trovine, a cool fabric for the summers in 1968 irst to introduce natural stretch worsted suitings ioneer in development of machine washable wool irst in the world to use nanotechnology Indian

•Launched

in 1986 Offers stylish and innovative wardrobe solutions to gentlemen for all their dressing needs ,be it business, evening ,leisure, travel or heritage wear.
• •

Most

admired formal wear brand

Park

Avenue for woman-September 2007

Acquired

by

Raymond in 2002
Casual

wear brand

offering a range of shirts,trousers ,knits, survival gear
Color

Plus Woman – September 2007

Launched in A premium

1998

casual lifestyle brand comprising a range of semi formal blends and denim wear

For customers

who are looking for dressing up for life beyond work

•A

lifestyle brand providing the best in contemporary international style and luxury
•Offers

a super premium range of •suits, trousers , jackets, shirts and accessories
•The

designs are created in limited •editions to maintain exclusivity

Launched in 2007 • Value for money men’s wear brand • Reflects style and manifests orginality of todays fashion conscious and discerning young professionals at an affordable price • Comprises of suits, shirts, trousers,jeans, t-shirts and accessories like ties, handkerchiefs and socks

ion shley osh ixel ambo

•L

aunched in 2006
•A

stylish offering, children in the age group of 4-12 c an choose from a wide r ange of clothes and accessories

Price
Higher Lower

Higher

Quality

Premium Strategy Overcharging Strategy

Good-Value Strategy Economy Strategy

Lower

aymond is using premium Price strategy aymond is providing a wide range in different segments of market aymond gives a special discount coupon to its shareholders iscounts to retailers

R

R

R

D

Range – Rs.1440 – Rs. 2800 Rs.1775 – Rs. 2070 Fabrique – Rs.1620 – Rs.2250 Rs.1998 – Rs.2250

Purple

Club –

Innovation

Figured

Fine

Matrix –

Rs.2499 – Rs. 2999 Chicks – Rs.1854 – Rs.2250 – Rs.1962 – Rs.2961 Rs.1998

Purple

Club –

2

Ply Swing Rich Stripes

Linen

Diet

Chinos –

•Ties –Rs.1278 – Rs.2250 •Belts – Rs.1098, Rs.1162, Rs.1260, Rs.1450 •Wallets – Rs.820, Rs.999, Rs.1098, Rs.1152 •Rings – Rs.2250

irls Tops Shirts – Rs.2390+ irls Jacket – Rs.999 – Rs.1399 oys T-Shirt – Rs.399 – Rs.799 oys Denim Jeans – Rs.899 – Rs.1099

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