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Customer Satisfaction Management - Bookstores

Agenda ‡ ‡ ‡ ‡ ‡ About Bookstore CS to Conventional Bookstore CS to Modern Bookstores Examples Suggestions .

with their dreary. 1992 by Mr. with children contributing about 35% of sales and 25% of the volumes It also was the first bookstore to have seating spaces where customers could actually sit and read an entire book with no questions asked . there were well known bookshops but none of them had a national presence. have discouraged all but the serious book-buyers Crossword was launched onAugust 15. shopping for books has always been thought of as a book-lover's hobby. R Sriram in Mumbai Before Crossword. a concept that was unheard of in the bookstores that were around. The risk paid off. The traditional bookstores.Background ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ In India. dusty and browser-unfriendly atmosphere. The initial store set up dedicated sections for children.

Present ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ CrosswordBookstores Ltd. Crossword today isIndia's fastest growing chain of bookstores Crossword ispositionedas a lifestylebookstore. spacious. well laid out stores and bright cheerful interiors that encourage people to stay and browse The stores offer the widest range of books for the young and old alike along with magazines. chairs and toilets within the store (some of the innovationspioneered byCrossword inIndiahelp to ensure that customers are able to browse in comfort for several hours without having to leave . With 52 stores spread across 12 cities. reading tables. CDs. stationery and toys A welcoming café. with large. is awholly ownedsubsidiary company of Shopper's Stop Ltd.