et is changing our lives more dramatically and faster than virtually any other technolo

ow you build and manage your website and integrate SEM into your overall MARCOM program .

INTERNET IS CHANGING
lgorithmic“  search results as opposed to search engine marketing (SEM) which deals with paid inclusion

th on your site and off. The efficient SEO should be considered first before any site design or redesig

SEARCH ENGINE OPTIMIZATION

 S E O is tim e co n su m in g a n d re q u ire s skilla n d exp e rie n ce n o t fo u n d in m o st co m p a n ie s, in clu d in g w e b d e ve lo p m e n t c

It ta ke s tra in in g , e xp e rie n ce a n d tim e to d o S E M rig h t a n d to h a rn e ss th e Po w e r o f th e In te rn e t. S E M is p a rt a rt a n d p a

3 . Searching

1 . Crawling
Query Parsing

Dynamic Ranking

Index

2 . Ranking ( PageRank )

A w e ll stra te g ize d a n d ta ctica lly im p le m e n te d S E O p ro g ra m w illp a y fo r itse lf m a n y tim e s o ve r.

th e a rt a n d scie n ce o f d e sig n in g w e b p a g e s so se a rch e n g in e s ca n fin d a n d ra n k th e m , a h e a d o f yo u r co m p e titio n .

SEARCH ENGINE OPTIMIZATION

 1 Client Analysis

2 Competitor Analysis

3 Keyword Research

4 Decide Strategies

5 Resources Estimation

6 Proposal

7 Website Optimization

8 On - Page Optimization

9 Link Building – Off - Page Optimization

10 SEO Analysis

SEO PROCESS
 Website
Analysis On Page Off Page Campaign
& Technical Optimization Optimization Effectiveness
Audit
Month 1 st to 2 nd 3 rd to 5 th 6 th to 10 th 11 th to 12 th

Milestone 1st 2nd 3rd 4th

SEO Phases Website Analysis & On page Optimization Off page Optimization Review and maintenance
Technical Audit, of ranking.
Link Popularity or
Link building.

Strategic Forum Submission, Blogs creation & Press Release Email Marketing,
Networking Article Submission submission Submission, Classified Community Portals,
Adds Submission Submission in Social
Groups.

Campaign Effectiveness : Will be done in parallel to the above activities .

Note :
On monthly basis reports related to the work done will be shared with client.
SEO activity minimum duration of 12 months for the effective result.

Note : An experienced and dedicated online marketing team will review , research and will give
feed back for required changes to be done in the site and will work continuously on the
project .

SEO MILESTONE PLANNING

PR 0 – 3

New websites and websites with minimal links

PR 4 – 5

Popular websites with a fair amount of inbound links

PR 6

Very popular websites with hundreds of quality links

PR 7 – 10

You need to be Amazon, Ebay, NY Times

GOOGLE PAGERANK
 Link Farms

bsites that have a high page rank and offer listings to improve your Google Page Rank. These companies get found out by Google and listed sites may end up p

Meaningless Pay Per Click Budgets

•Companies wanting to sell clicks without good content can attract users, but usually result in a low conversion rate . Spend your digital marketing budget s

Non-Professionals

EO work is completed in code behind your site, it is hard to know if it has been done correctly. Some companies only edit Title or META tags, which worked in la

Veteran SEO Companies

•SEO standards change on a weekly basis, but some companies continue using the same methods years after they expire. Don’t stop experimenting

SEO Software

ware also becomes quickly outdated once released in the marketplace. There are solutions that can help the SEO process, but the actual implementation need

SEO DON'T
 Get website designed in consultation with SEO Company

s best to hire an SEO company that offers design. There is a lot of re-work that an SEO company would need to do if you get it designed somewhere

SEO Company can be a Design company as well

endor if they have taken on a similar project, and what was the average cost per conversion. This number will help you understand how much your c

SEO monthly budget

ou have a monthly budget allocation for SEO updates and request feedback on a monthly basis. If your site does not change, your overall PageR

SEO conversion solution

•Request to see their Marketing Strategies in the proposal. If they cannot offer a conversion solution, there will be no point perusing the SEO

Recent Success

•Ask for references. It doesn’t matter what they say about results, investigate clients that have had recent success and speak to them.

THE SEO IS CHANGING

 1 Review of your site content and structure

2 Technical advice on website development

3 Content development

4 Management of online business campaigns

5 Keyword research

6 Expertise in specific markets

7 Marketing Strategies for Lead Funnels

8 Design to increase conversions

9 Consultation on Link Building strategies

10 Integrated plans for SMM Campaign

11 Personal training on final reports

W H A T S H O U LD A S E O C O M PA N Y
THANKS