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A brand is the

³Personification of a product ,
service or even the
entire company´
u A brand has a physical body
u A Name
u A personality
u Character
u A reputation
u @ou can respect
u @ou love a brand
u @ou can consider the brand as your
personal friend
u View as dependable or undependable
u ike a person , a brand must Mature &
change its product over time , But its
character & core beliefs shouldn¶t
change
u Branding is a process
By which a Manufacturer,
Producer or a retailer develops
&Communicates brand attributes
To persuade customers about products
quality prior to purchase
u An identification Mark
u A Symbol
u Name
u Design
u Combination of all these
u s the verbal part of branding strategy
because of which customers recall &
remember a product .
u Company uses this in all promotional
events & communications
u A logo is a recognizable word , graphic
element or a symbol that represents a
company
u t is a typical way to create uniqueness
u s any distinctive sign, word ,picture
used by retail to uniquely identify the
source of provider
u s important in maintaining brand
identification
u Manufactures Brand
u icensed Brand
u Private label Brand
u Descriptive brand names
u Associative brand names
u Finally, Freestanding brand names
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