LETS REACH FOR THE SUN

ADITYA BIRLA GROUP
The roots of ADITYA BIRLA GROUP date back to the 19th century in the picturesque town of pilani , set amidst the Rajasthan desert . It was here that Seth Narayan Birla started trading in Cotton in 1857, laying the foundation for the ¶House of Birlas·. In 20th century Ghanshyamdas Birla set up industries in critical sectors such as Textiles & Fibres , Aluminium , Cement & Chemicals The Aditya Birla Group is a multinational conglomerate based in Mumbai, India with operations in 25 countries including Thailand, Dubai, Singapore, Myanmar, Laos, Indonesia, Philippines, Egypt, Canada, Australia, China, USA, UK, Germany, Hungary, Brazil, Italy, France, Luxembourg, Switzerland, Bangladesh, Malaysia, Vietnam and Korea.

HISTORY 

The story of the Birla Group goes back to 1870 when Seth Shiv Narayan Birla, belonging to the Marwari community of West Rajasthan, set up a cotton and jute trading business in Pilani, Rajasthan. In the 19th century Baldeo Das Birla, son of Shiva Narayana Birla, moved to Calcutta. At that time Calcutta was the hub of activity of the British Empire and consequently the nascent Freedom Movement. The Birlas are proud of their closeness and support to the movement and was very near to Mahatma Gandhi. Even today, about two hundred years after the beginning of the Birla story, the name is identical with not only with wealth and power but also with dignity and respect. Business runs in their veins and each generation has been a credit to the legendary name of Birla. In 1919 the Ghanashyam Das Birla, one of the four sons of Baldeo Das Birla, set up jute mills in West Bengal and thus laid the foundation for the beginning of the Birla industrial empire. In 1947 the Birlas set up Grasim weaving plant and from 1958 added rayon to the list.    



Ghyanshyamdas Birla(GD birla)-1919-he set the manufacturing company. Grandson of G.D.Birla is Aditya Vikram Birla(A.V.Birla)-1964-1995 Son of A.V.Birla is Kumar Mangalam Birla(K.M.Birla)-1995.  

ABOUT K.M.BIRLA  

Kumar Mangalam Birla is a chaiman of aditya birla who is son of A.V.Birla. K.M.Birla done C.A and MBA from london business school, at the age of 28 taken responsibility towards business having total revenue of INR 15,000 crores with assets of INR 16,000 crores.It had a strength of 75,000employees and 6,00,000 shareholders.

BIRLA      After taking up the change.hindalco & indo gulf fertilizer suddenly decreased by $1billion or 37%.Birla decided to consolidate entire entire group·s companies under one umbrella of the ´Adithya·s birla groupµ. Many critics were opinion that ´K. . So K.M.indian rayon .V.M. In 1996 the market value of group·s four largest companies grasim .Birla.M.M.Birla would unable to manage the group successfullyµ When K.M. An unapproachable management style and misplaced priorities the result was the investors started selling off their shares .K.K.his critics dismissed him as a soft and shy person.Birla took several initiatives to prove his critics wrong. who lacked the business expertise and assertiveness of his father A.Birla tookover the business from his father in 1995.

CHANGES TAKEN BY K. ..M.BIRLA TO PROVE THAT THE CRITICS ARE WRONG«.

.had quit the organization in the next five years . "people in the group about twice my age when I took over as chairman. but I also feel the need for changeµ.who were there early 60s.on the basis of which around 325 senior emplayees. Meanwhile .answering the critics he said. I had great respect for them personally.RETIREMENT POLICY   He introduced a retirement policy in 1995.subsequently about 400 young employees replaced them.1.

Birla said. This helped the organization to reenergize and get started to the path of changeµ.M. . ´The new corporate logo helped in bringing various companies of the group together.2. which signified optimism and served as a unification symbol for the group.CORPORATE LOGO   In 1996. K.he launched for the first time a corporate identity that would serve a corporate logo. The group selected the rising sun as the logo.

3.M.he also made changes in group·s HR system.Birla also changed the group·s policy in house recruitment. He hired professionals from other companies into his management team . In 1996.RECRUITMENT PROCESS  K.

Birla also established aditya birla management corporation limited. K. the strategic decision making for ensuring the best practices across the group companies. This model focuses on the aspects of profitability. K.4.CHANGE IN DECISION MAKING  The partha system of daily financial reporting which focused mainly on production was replaced with an ´Economic value added modelµ. asset productivity and growth.M.M.Birla decided to reduce the group·s dependence on fiber based business where its market share was low. Instead he decided to concentrate on non-ferrous metals as there was less competition and hindalco already had a big presence in the aluminum sector   .

He also launched Aditya Birla awards in 1999 where team achievements recognized every year .   . "cultivating a new generation of managers and cultivating a participative culture are keys to the increasingly energetic.M.Birla launched the aditya birla scholarship to promote excellence among students community to cultivate the leaders of tomorrow. SCHOLARSHIPS TO STUDENTS AND AWARDS TO EMPLOYEES  In 1999 K. people centered. and performance focused culture we aspire forµ. He said.5.

which measured the ´Happiness at workµ index.HAPPINESS AT WORK  Birla had also implemented the organizational health survey by the late 1990s.6. . This was carried out to track the employees satisfaction.

M.7. He decided to implement performance management systems.   . Before K.M.Birla took the chairmanship.Birla also brought in some managerial changes in the group.reviwed compensations and accentuated on training to bring meritocracy. HIERARCHY BASED ON PERFORMANCE OF EMPLOYEES K. the hierarchy in the group was determined by seniority instead of merit. He personally led the recruitment program from business schools. He instituted a performance appraisal system.

M.CHANGES IN REPORTING  He also brought about changes in reporting system being followed at the group.8. could report directly to K. who had greater responsibilities in the group. The top 20 executives of the group. thereby giving them complete freedom to run their businesses and same holding the more accountable for their performance. .Birla.

M. where its market capitalization of INR30. Analysts believed that K.Birla has began to think big in recent times.000 crores is less than its total turnover. It has been reflected in the stock market. Despite remaining profitable the company·s growth has been slower as compared to its peers in the recent past.ANALYSTS OPINION    Several analysts also praised KM Birla·s style of functioning. He usually used to focus more on extracting rather than betting big on growth. .

.1 in viscose staple fibre The fourth largest producer of insulators The fourth largest producer of carbon black The 11th largest cement producer globally. among the world's most cost-efficient aluminium and copper producers. the seventh largest in Asia and the second largest in India   Among the world's top 15 BPO companies and among India's top four Among the best energy efficient fertiliser plants . Hindalco-Novelis is the largest aluminium rolling company. It is one of the three biggest producers of primary aluminium in Asia.  A metals powerhouse.GLOBALLY THE ADITYA BIRLA GROUP IS. with the largest single location copper smelter     No.

IN INDIA:       A premier branded garments player The second largest player in viscose filament yarn The second largest in the chlor-alkali sector Among the top five mobile telephony companies:: A leading player in life insurance and asset management Among the top three supermarket chains in the retail business .

sustainable livelihood. education.700 villages Reaching out to seven million people annually through the Aditya Birla Centre for Community Initiatives and Rural Development.BEYOND BUSINESS ² THE ADITYA BIRLA GROUP IS: ´ ´ Working in 3. spearheaded by Mrs. Rajashree Birla ´ Focusing on: health care. infrastructure and espousing social causes ´ Running 42 schools and 18 hospital .

SECTORS Aluminium  Copper  Cement  Carbon Black  Textiles  Fertilisers  Chemicals  Mining          Fatty alcohol Fatty acids Insulators Software BPO Finance and insurance Telecom Retail .ADITYA GROUP .

Everlast aluminium roofing sheets  Freshwrapp aluminium foil  Freshpakk semi-rigid containers  Permashield waterproofing  Aluminium foil  Hindalco extrusions  .ALUMINIUM  HINDALCO INDUSTRIES LTD.

Ltd. (Aditya Birla Minerals Resources Pty.) Hindalco Industries Ltd.COPPER   Birla Copper (Hindalco Industries Ltd.) Birla Copper  Birla Gold  Birla Silver  .

.CEMENT GRASIM INDUSTRIES LTD. Shree Digvijay UltraTech Cement Ltd.

BRANDS Birla Super UltraTech Cement (formerly Birla Plus) Birla White .CEMENT  GRASIM INDUSTRIES LTD.

CEMENT  ULTRATECH CEMENT LTD. BRANDS UltraTech cement UltraTech Concrete .

CEMENT  Shree Digvijay BRAND KAMAL .

Ltd. (CHINA) PRODUCT BIRLA CARBON . S. Ltd.CARBON BLACK     Aditya Birla Nuvo Ltd (Hi-Tech Carbon) Thai Carbon Black Co.A.E (EGYPT) Liaoning Birla Carbon Co. (THAILAND) Alexandria Carbon Co.

(CANADA) AV Nackawic Inc.TEXTILES Pulp    Grasim Industries Ltd. (CANADA) . AV Cell Inc.

A.TEXTILES Fibre      Grasim Industries Ltd. S.E (EGYPT) . Thai Rayon Public Company Ltd.(THAILAND) PT Indo Bharat Rayon (INDONESIA) Thai Acrylic Fibre (THAILAND) Alexandria Fiber Company.

Aditya Birla Nuvo Ltd. Ltd. (Jaya Shree Textiles) PT Indo Liberty Textiles (INDONESIA) PT Elegant Textile Industry PT Sunrise Bumi Textiles Indo Phil Acrylic Manufacturing Corporation Indo Phil Textiles Mills Inc Indo Phil Cotton Mills Inc Indo Thai Synthetics Co. .TEXTILES Yarn          Aditya Birla Nuvo Ltd.

Aditya Birla Nuvo Ltd.TEXTILES Fabrics   Grasim Industries Ltd. .

(Madura Garments) Louis Philippe Van Heusen Allen Solly Peter England Esprit The Collective .TEXTILES Branded apparel Aditya Birla Nuvo Ltd.

(Madura Garments) Marks & Spencer·s Polo Tommy Hilfiger & several international companies .TEXTILES Suppliers to Aditya Birla Nuvo Ltd.

FERTILISERS  Indo Gulf Birla Shaktiman Urea  HINDALCO INDUSTRIES LTD. Birla Balwan .

Thai Peroxide Co. Aditya Birla Chemicals (India) Limited Aditya Birla Chemicals (Thailand) Ltd. Tanfac Industries Ltd. Aditya Birla Nuvo Ltd.CHEMICALS        Grasim Industries Ltd. PT. Indo Raya Kimia . Ltd.

MINING  Essel Mining & Industries Ltd Iron and Manganese ore FATTY ALCOHOL & FATTY ACIDS  Pan Century Surfactants Inc. (PHILIPPINES) FATTY ACIDS FATTY ALCOHOL GLYCERIN .

) BPO .INSULATORS  Aditya Birla Insulators SOFTWARE  Aditya Birla Minacs IT Services Ltd. (subsidiary of Aditya Birla Nuvo Ltd.)  Aditya Birla Minacs Worldwide Limited (subsidiary of Aditya Birla Nuvo Ltd.

FINANCE & INSURANCE       Aditya Birla Finance Ltd. Aditya Birla Money Mart Limited Birla Insurance Advisory and Broking Services Ltd Aditya Birla Capital Advisors Private Limited . Birla Sun Life Asset Management Company Ltd. Birla Sun Life Insurance Company Ltd.

TELECOM Idea Cellular over 47.1 million subscribers .

HYPERMARKET More. Currently. . there are 640 more. MEGASTORE Launched in March 2008. Currently. Aurangabad.RETAIL more. Vadodara. five hypermarkets operate under the brand more. Indore and Bengaluru. SUPERMARKETS across the country.MEGASTORE in Mysore. 2007. SUPERMARKET Launched in May.

RECRUITMENT PROCESS Requisition for vacancy as per org·s chart HR Data Bank. Short Listing Offer Letter Selection & Negotiation Interview Scheduling the Interview Joining Induction Training & Development . Recruitment Agency.

Provide a career that is personally rewarding and professionally enriching. Minds are constantly in motion researching. innovating and creating ideas that push as many as 19 industries. Create an ambience where people have the tools and the freedom to deliver their commitments and take great pride in their work. . Performance is at the heart of ABG·s work culture. forward.CULTURE Making bright minds shine brighter.

Commitment: Deliver on the Promise On the foundation of Integrity. Increasingly diverse.VALUES Their path to excellence. bound by five values: Integrity: Honesty in Every Action Acting and taking decisions in a manner that these are fair. Yet. honest. following the highest standards of professionalism and are also perceived to be so. . doing whatever it takes to deliver value to stakeholders. Passion: Energised Action A missionary zeal arising out of emotional engagement with the organisation that makes work joyful and inspires each one to give his or her best.

. hierarchies. businesses and geographies. Increasingly diverse. Yet. Speed: One Step Ahead Always Continuously seeking to crash timelines and choosing the right rhythm to optimise organisational efficiencies.VALUES Their path to excellence. bound by five values: Seamlessness: Boundary Less in Letter and Spirit Thinking and working together across functional silos.

MERITOCRACY Performance Management process is transparent and uniform across the Group.year review An annual performance appraisal process which includes self assessment. Its key features include: ‡ Well defined Goals and KRAs ensure that employees have clarity on what is expected of them A mid . supervisor assessment and a skip .level review Assessment of the individual on values compliance and demonstration Documentation of career aspirations along with developmental requirements to achieve those aspirations ‡ ‡ ‡ ‡ .

Each year. You get. . the Chairman personally selects the winners and presents the awards amidst much pomp and splendour at the Group·s awards ceremony.RECOGNITION You do. 1) Aditya Birla Awards a) Individual Awards Chairman's Awards for Individual Excellence This prestigious award felicitates individual efforts at all levels.

You get. and the long-term inspirational value exhibited.RECOGNITION You do. recognize superior teamwork. b) Team Awards The Aditya Birla Awards for Outstanding Achievement These awards presented biennially. outstanding achievement (benchmarked internationally). .

You get. These awards can be awarded for individual as well as team excellence. 2) PRIDE Awards Performance Recognition in Delivering Excellence (PRIDE) is a monetary recognition program to reward and recognize outstanding contributions in businesses and corporate functions. .RECOGNITION You do.

µ . sustainable way of life for the weaker sections of society and raise the country·s human development index.CORPORATE SOCIAL RESPONSIBILITY ´ ABG·S vision is ´to actively contribute to the social and economic development of the communities in which we operate. In so doing build a better.

CORPORATE SOCIAL RESPONSIBILITY In Education ABG·S endeavour is to spark the desire for learning and knowledge at every stage through ‡ Formal schools ‡ Balwadis for elementary education ‡ Quality primary education ‡ Aditya Bal Vidya Mandirs ‡ Girl child education ‡ Adult education programmes. .

.CORPORATE SOCIAL RESPONSIBILITY In Health care our goal is to render quality health care facilities to people living in the villages and elsewhere through our Hospitals.  Primary health care centres  Mother and Child care projects  Immunization programmes with a thrust on polio eradication  Health Care for visually impaired. and physically challenged  Preventive health through awareness programmes.

CORPORATE SOCIAL RESPONSIBILITY In Sustainable Livelihood ABG·S programmes aim at providing livelihood in a locally appropriate and environmentally sustainable manner through ‡ Formation of Self Help Groups for women empowerment ‡ Vocational training through Aditya Birla Rural Technology Parks ‡ Agriculture development & better farmer focus ‡ Watershed development ‡ Partnership with Industrial Training Institutes. .

ABG propounds and supports  Dowryless marriage  Widow remarriage  Awareness programmes on anti social issues  De-addiction campaigns and programmes  Espousing values.CORPORATE SOCIAL RESPONSIBILITY To bring about Social Change. .

.CORPORATE SOCIAL RESPONSIBILITY In Infrastructure Development ABG endeavours to set up essential services that form the foundation of sustainable development through  Basic infrastructure facilities  Housing facilities  Safe drinking water  Sanitation & hygiene  Renewable sources of energy.

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